Money Lab

I discuss the challenges of creating effective marketing for local businesses, emphasizing the need to understand the target audience. Using Swim University as an example, I highlight the importance of aligning content with business goals and audience needs. I explore the potential of Brew Cabin to attract new homebrewers with community-driven content and advanced brewing techniques. Finally, I brainstorm creative ideas for engaging short-form content, including experimenting with unique and outrageous brewing ingredients.

I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creating videos first and repurposing them into blog posts, podcasts, shorts, and emails. Recently, I replaced a 5,000-word article on how to drain a pool with a concise 700-word script. The original article ranked #10 on Google, and I wanted to see if a more streamlined version would perform better. Additionally, I created separate posts for draining above-ground and in-ground pools, recognizing the trend towards short, targeted content. This approach mirrors the rise of short-form videos and AI-generated answers. We'll see how this impacts our rankings and user experience. If you have any questions, email me at matt@moneylab.co.

I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form content on YouTube and our website. For March, I planned video promotions, a filter cleanse BOGO sale, and an article on hot tub water testing. I've also switched from Yoast SEO to Rank Math and migrated to the Gutenberg editor in WordPress for better features and efficiency. If you have any feedback or questions, email me at matt@moneylab.co.

I've been on a kick recently with templatizing everything. After dealing with bottlenecks in creating featured images for blog posts, I decided to templatize this process too. Inspired by our YouTube thumbnails, I'll create a Figma board with 6-8 background colors, textures, and reusable assets. Each featured image will include up to three words of text, one action icon (like an arrow or check mark), and a topical item (like a hot tub or pool). This approach will streamline the process and ensure consistency across our content. If you have any questions, email me at matt@moneylab.co.

The podcast delves into the challenges and limitations of AI in content creation, highlighting the importance of human creativity. It explores disappointments in AI-generated content and discusses the role of AI in creative work, emphasizing the need for human input. The chapter also touches on the power of personalized emails in connecting with audiences and reflects on the evolution of content and the impact of feedback for podcast improvement.

The podcast explores SEO trends in 2024, including the challenges faced by website owners and success stories in niche site and affiliate marketing. It discusses Google's shift towards AI-powered content creation and search algorithms, emphasizing the importance of accuracy and relevancy. The episode also touches on distinguishing AI content from human expertise, the desire for instant gratification through technology, and the evolution of SEO strategy towards providing the single best solution. Navigation of product reviews and content strategy challenges are also highlighted.

The podcast discusses strategies for efficient email handling, including outsourcing responses and converting them into podcast content. It emphasizes the importance of personalized responses, audience engagement, and maximizing content creation through audience interaction.

Exploring the inner conflict of prioritizing content creation for a small, supportive community over more financially rewarding pursuits. Navigating work-from-home boundaries and productivity challenges. Reflecting on balancing passion with pressure and finding purpose beyond financial gains. Delving into the joys and challenges of crafting homemade beer and evolving brewing mindset towards enjoyment, creativity, and community contribution.