Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Jul 25, 2024 • 57min
The More Better Series: Website
The podcast covers topics like optimizing website content using SEMrush, converting video scripts into articles, and speeding up publishing process. It also discusses website functionality improvements with plugins, A/B testing, email marketing strategies, and the significance of branding and design for trust and conversions.
Jul 24, 2024 • 48min
The More Better Series: Emails
Jul 23, 2024 • 1h 2min
The More Better Series: Articles
Jul 22, 2024 • 48min
Does Focusing On 1 Thing Make You More Money?
I tackle a question from Will about the impact of focusing solely on Swim University. I explore why stepping back from Money Lab and Brew Cabin hasn't yet increased Swim U's revenue and share my ongoing strategies to improve our business. From refining emails to listening to customer feedback, I break down the steps we're taking to enhance our products and user experience. Have questions or thoughts? Email me at matt@moneylab.co.
Jul 19, 2024 • 29min
Testing Email Formats to See What Works
I'm diving into the process of making marketing emails more effective. I explore different email formats, testing strategies, and the key metrics to track. Plus, I'm setting up a survey to gather your feedback on our emails, so we can make them even better. If you have any suggestions or questions, shoot me an email at matt@moneylab.co. Your insights help shape future episodes, so don't hesitate to reach out.
Jul 18, 2024 • 27min
The Importance of Taking Breaks
Jul 17, 2024 • 23min
Why I Sold My Affiliate Site
Jul 16, 2024 • 31min
New Video Production Workflow for 2024
Jul 15, 2024 • 34min
More Better
Jul 12, 2024 • 42min
