Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Oct 31, 2024 • 37min
Redesigning My Sales Stack (Part 1)
I'm spending the next few months updating my entire sales process. This is just the first part, which includes changes to my website.
Oct 30, 2024 • 32min
The Center of My Business Needs to Move Here
Currently, the center of my business is my website. But that needs to change. No spoilers. Just listen.
Oct 29, 2024 • 33min
Do I Need More Lead Magnets?
You asked. I researched. And came to this conclusion. Spoiler alert: the answer is yes.
Oct 28, 2024 • 43min
How I Build a Library of Remixable Content
This is my secret weapon to creating an endless stream of video content super fast.
Oct 25, 2024 • 42min
My Updated Business Plan for 2025
I've got big plans for changing my entire business to focus on the customer and not marketing. I'll explain...
Oct 24, 2024 • 25min
What Happens to Podcasting Now?
What is Notebook LM? Should I be worried about it? What will happen to podcasts? Is AI going to take over my grandma? These questions are answered and more (or less).
Oct 23, 2024 • 29min
Should I Make My Website Smaller?
If you're updating your website, should you remove a lot of your content? I know it feels like SEO is dead, but I have another take...
Oct 22, 2024 • 25min
How I Would Improve SEO Content and High-Ticket Offers
This is my step-by-step framework for updating an SEO post in 2025. Plus, my future online education product plan.
Oct 21, 2024 • 24min
My Take on Copywriting For Sales Pages
"Sold!" You'll get the reference if you listen.
Oct 18, 2024 • 43min
A Course Selling Funnel Worth Trying
Hey, Susan! This one's for you. And also for me. Because it got me thinking a lot about how I can improve my own course sales process.
