Business Casual

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your competitors).Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of equipment would I stick to so the production quality isn’t poor, and how would I eventually monetize things?

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. Announcement email: Sent on the day the sale begins. The goal is to get people to start buying ASAP.Testimonial/FAQ email: This email is meant to answer any customer objections and provide social proof.Reminder email: A reminder email letting people know that the sale is almost over. Remember to include details such as the sale duration, highlighted products, and unique value. Include a prominent call to action with a direct link to the sale landing page. Closing email: Toward the end of the sale, a closing email serves as a final opportunity to drive urgency. Messaging should emphasize that it’s the last chance to take advantage of the sale. Include a strong call-to-action and a link to the sale page.

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

A candid look at a major marketing initiative that failed and the expensive lessons learned.Facebook advertising with zero trackingPaying for backlink serviceHiring too many writers and it not paying off

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or community (or why not that in addition)? What software do you use? Do you feel it's important for people to finish the course - meaning are there incentives and gamification to finish? Can participants get something like an amazon/starbucks gift certificate or something for referring friends to purchase the course? Have you also tried youtube ads to promote the course? What metrics do you use to decide whether course sales are good or not, or the course meets your standards or not?

An episode introducing new people to the podcast.

Raise pricesDo less, but more on the things that workFocus on improving existing structures- do not invent new onesNiche down