On this episode of GovComms, contentgroup CEO David Pembroke speaks to Zora Artis and Wayne Aspland about their recently-released research that is now available on the GovComms Institute. Zora Artis is the CEO of Artis Advisory and an alignment strategist with almost three decades of experience working with government, private, and non-profit sectors. Wayne Aspland is the Principal at The Content Factory. He has more than fifteen years of experience in corporate, leadership and internal communications. In this podcast, Zora and Wayne discuss their recent study: The Road to Alignment. The pair firstly discuss the definition of alignment, which they believe as being all about unity. This study is a follow-up to their 2018 study into strategic alignment, which found that many organisations struggled with their alignment strategies, and that this was because people either didn’t know how to align or they were not committed to it. Since writing this paper they realised that COVID-19 has caused some organisations to be more aligned and others to be less. Working remotely has played a role in this, as well as other variables that were present before the pandemic hit such as having ill-defined values. Zora and Wayne have created a four-step strategy: one VISION, one STORY, one TEAM and one VOICE. The pair discuss this strategy step-by-step in this podcast episode, explaining that these steps involve gaining support from an organisation’s executive team, creating a narrative about your organisation that resonates with your staff, and working together with them to ensure that this narrative is communicated by the staff correctly and effectively with each other and the public. Zora and Wayne show that communications done well can act as a fundamental enabler for alignment. To read Zora and Wayne’s latest paper visit: https://contentgroup.com.au/govcomms-institute/ To find out more about alignment visit: The Content Factory: http://www.thecontentfactory.com.au/ Artis Advisory: https://www.artisadvisory.com/ Discussed in this episode: What is alignment, and why is it important? How has COVID-19 impacted the level of alignment in organisations? What role do communications professionals have to play in improving alignment? Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Donnie Nelson, the General Manager of the Dallas Mavericks basketball team which competes in the NBA. This podcast is a recording of a session from the 2020 GovComms Festival. To see even more content from the GovComms Festival, please visit the GovComms Institute website. Over the coming months, we will be uploading all of the content from the Festival to the website, so stay tuned! In this episode of the podcast, David and Donnie discuss the secrets to bringing a team together and sustaining high performance over a period of time. Donnie explains why he thinks the secret to leadership is understanding the ‘human business’. Donnie is one of the most successful and respected General Managers in basketball. He brought together the Mavericks team that won the NBA championship in 2011. David and Donnie also discuss how the Dallas Mavericks have been able to bring together people from a wide array of backgrounds. They discuss how to unite a diverse group of people around a common goal. Donnie explains that a commitment to winning an NBA championship is the first, second and third most important quality in a player. Donnie claims that too many people in basketball are ‘blinded by talent’, and that not enough focus on motivation, drive, integrity and teamwork skills. Donnie explains how he managed to get everyone in the Dallas Mavericks organization, from the owner Mark Cuban down to the ball boys, united behind a common goal. Donnie also discusses the importance of listening, communication and patience in the development of high-performing teams. Discussed in this episode: How Donnie Nelson uses communication and listening practices to get the best out of elite athletes competing in one of the biggest sports in the world. The Dallas Maverick’s victory in the 2011 NBA Championship. How the Dallas Mavericks have been able to unite a team, and an organization, around a common goal, and how non-sporting teams can implement those same techniques. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Eddie Jones, the Head Coach of the English Rugby Union team This podcast is a recording of a session from the 2020 GovComms Festival. To see even more content from the GovComms Festival, please visit the GovComms Institute website. Over the coming months, we will be uploading all of the content from the Festival to the website, so stay tuned! In this episode of the podcast, David and Eddie discuss team Eddie’s success in building and sustaining high performing teams in the sport of rugby. Eddie reveals his keys to motivation and creating a vision so that your team can achieve its goals, no matter what industry you’re in. The stage is set as we learn that government communications teams have a real opportunity, in the age of digital transformation, to jump from being an under resourced function to taking a position of strength and leadership. Eddie then shares how to go about creating a team that is continually improving and providing value. Some important questions that are examined include: how to build an inspiring story for a team to follow, how to get team members to give their best in pursuit of your vision and why it is beneficial to surround yourself with people who represent different perspectives. This is an essential watch for those looking to improve their skills in leadership communication. Discussed in this episode: How Eddie Jones leads national sporting teams. Why listening skills are important to leadership and continuous improvement. Set long-term goals and visions that your team will follow and be motivated by. Hosted on Acast. See acast.com/privacy for more information.

On this episode of GovComms, contentgroup CEO David Pembroke speaks to Distinguished Professor at the University of Technology Sydney, Jim Macnamara. The two discuss the use of technology in the communications profession, as well as the importance of listening and two-way communication. Jim is an internationally recognized academic known for his pioneering research into measurement and evaluation of public communication. He is also considered one of the world’s leading experts on organizational listening. Jim recently presented at this year’s GovComms Festival on that very topic. Jim and David delve into the intersection between technology and communications, explaining what technology skills need to be learnt by communications professionals. Jim talks about why he thinks communications has changed the most out of any profession over the past decade, and what communications professionals need to know about these changes. Jim and David explore the ethical side of these technological changes, including the topics of privacy, social media algorithms, misinformation and fake news. Jim then explains why he thinks inter-disciplinary communication can be the solution to these ethical dilemmas. Jim also discusses how technology can assist listening habits, whilst also touching on the importance of building listening cultures within government. Jim discusses the nature of communication as a two-way process. He explains how and why communications, in its current form, has remained mostly one-way. Jim discusses why listening and effective engagement needs to be a core part of any communications practice. Discussed in this episode: The past, present and future of the communications profession. The importance of ‘listening cultures’ within communications approaches, and how to foster two-way communication practices How the intersection of technology and communication is changing the way government communication operates, and what we need to know about these changes. How communications professionals can take their seat at the decision-making table. Hosted on Acast. See acast.com/privacy for more information.

On this episode of GovComms, contentgroup CEO David Pembroke speaks to the Associate Director of Media and Government Relations at Sydney Trains, Vanessa Grimm. The two discuss Sydney Trains’ approach toward handing COVID-19, as well as an exciting new venture from Sydney Trains. Before her career in communications, Vanessa had decades of experience working in the highest levels of the news media. She spent thirteen years as a journalist working in the news teams at Sky News, Nine News Sydney, and the ABC. She was also the inaugural Executive Producer for Sky News’ flagship political program Agenda. Vanessa discusses Inside Central Station, an upcoming television series about the work of Sydney Trains and its staff. Two years in the making, Inside Central Station will shine a light on the untold stories inside one of Australia’s largest and most complex government organisations. The series will examine the unique and exciting daily experiences of many of the 11,000 staff members at Sydney Trains. Vanessa also explores the topic of how Sydney Trains navigated the COVID-19 pandemic, what platforms they used to interact with train users, which channels worked best and how Sydney Trains changed their strategy after the March lockdown. Vanessa gives insights into how Sydney Trains celebrated their workforce, and how they celebrated pride in Sydney Trains at the difficult times during the pandemic. Vanessa comments on how Sydney Trains got used to encouraging people to not use their services. She explains why government agencies, of every stripe, need to become content creators by finding compelling and engaging stories within their organization. Discussed in this episode: Sydney Trains’ upcoming television series, Inside Central Station. How Sydney Trains managed to handle the COVID-19 pandemic and the lockdown. What worked and what didn’t in the effort to promote social distancing on Sydney’s trains. How and why organisations can look internally for engaging stories that can be used in communications campaigns that have an impact. Hosted on Acast. See acast.com/privacy for more information.

On this episode of GovComms, contentgroup CEO David Pembroke speaks to Merryn McKinnon, a Senior Lecturer and Researcher at the Centre for the Public Awareness of Science at the ANU. Merryn is one of Australia’s experts on helping scientists and policy makers communicate science issues with clarity and impact. She regularly appears on ABC Radio to discuss scientific issues, and she recently hosted the Science Communication Panel at the 2020 GovComms Festival. In 2017, Merryn published an academic paper about the history of vaccination campaigns and how government have executed vaccination campaigns in the past. With the COVID-19 vaccine around the corner, Merryn has come on to the GovComms Podcast to discuss the challenges and opportunities the government faces in convincing the public to get vaccinated. Merryn and David address the debate around whether focusing on emotion is more effective than focusing on scientific fact. Trust in experts and scientists has risen in 2020, but is appealing to people’s empathy and humanity more effective in changing behaviour? Who should be the government’s prime audience when it comes to their communications about the vaccine? Merryn also explains the role that trust in government plays in contributing to effective vaccination campaigns. She also explains how government and politicians can regain trust so that the public will feel more comfortable taking the COVID-19 vaccine. Merryn also discusses the anti-vaccination sentiment that is prominent on social media. She explains why people call themselves anti-vaxxers, and how government needs to communicate with these people. Discussed in this episode: How governments should talk about the upcoming COVID-19 vaccine. The movement of anti-vaxxers, and how government should communicate with people who are reluctant to take the vaccine. Trust in government, experts and scientists during the COVID-19 pandemic. Hosted on Acast. See acast.com/privacy for more information.

On this episode of GovComms, contentgroup CEO David Pembroke and Jordie Kilby discuss the Pacific Region – a dynamic and diverse region that includes countries like Australia, New Zealand, Fiji, Somoa, Tonga and Papua New Guinea. Jordie is a communications consultant based in Fiji, but working across the entire Pacific region. Jordie began his career at the Australian Broadcasting Corporation working first in Local Radio in Canberra before a stint as a presenter and senior producer for Triple J. More recently, Jordie was a Communications Team Leader at the Pacific Islands Forum Secretariat in Fiji. Jordie discusses how the Pacific has handled COVID-19, the challenges associated with government communication in many pacific countries and what mediums work best in countries like Fiji. Jordie and David discuss the Pacific’s under-reported measles outbreak in 2019, and how it might have assisted their preparedness for the COVID-19 pandemic. Jordie also discusses what he thinks are the similarities and differences between the Pacific and Australia, whilst also revealing how the Pacific views Australia from a diplomatic perspective. Jordie explains what Pacific nations like Fiji could teach his home country of Australia, the biggest and most influential country in the region. Jordie makes the point that the biggest lesson in communication that Australia could learn from the Pacific is the power of storytelling and listening. Discussed in this episode: What it is like to be a government communicator in the Pacific region. What people in the Pacific understand about listening that Australians do not. The importance of storytelling to communications in the Pacific. How many Pacific countries handled COVID-19, and how some managed to remain COVID-free. Hosted on Acast. See acast.com/privacy for more information.

On this episode of GovComms, contentgroup CEO David Pembroke and Kellie Riordan looks at podcasts from an entirely new lens. Tune in to listen to a podcast … about podcasts. With the help of Australia’s leading podcast expert, we explore the history of podcasts, as well as their future. Kellie is Australia’s leading podcast strategist, and the creative lead behind many of Australia's biggest podcasts including Conversations, Ladies We Need To Talk, and Unravel True Crime. She was also the founding Commissioning Editor of ABC Audio Studios. Kellie recently founded her own independent audio and podcast consultancy, Deadset Studios. In this episode of GovComms, Kellie reveals why she left the ABC to create Deadset Studios. Kellie leads us through the three phases of podcasting throughout history, explaining why 2020 sparked the third phase. She predicts where the podcasting profession will be five years from now, as well as the trends that will eventually take over the podcasting world. Kellie explains what makes a good podcast, how to build a podcast audience, what makes podcasts different from radio and television, what the best platforms are to host your podcast and what skills you need to be a good podcast host. Kellie also gives tips on how to avoid ‘pod fade’, a common trend when people get excited about their podcast, only to lose interest after only a few episodes. Discussed in this episode: The past, present and future of podcasts and the podcasting industry. The career of Kellie Riordan, and how she became Australia’s leading podcast guru. How to create and sustain a successful podcast in 2020. The three phases in the history of podcasting, including the third phase which began in 2020. Hosted on Acast. See acast.com/privacy for more information.

On this episode on GovComms, Amy Arbery shows us the significance of behavioural science and psychology in the policy cycle. With the enormous behavioural changes that have occurred in the COVID-19 period, Amy explains how large an influence this area can have. contentgroup CEO, David Pembroke, sits down in the studio and learns what a behavioural science team has to offer. Amy has a wealth of experience in the public sector providing expert advice and analysis in understanding, designing, and implementing behavioural change interventions. She currently is the Director of the Behavioural Analysis Team at the Australian Department of Agriculture, Water, and the Environment. Amy leads us through some of the projects she has undertaken recently and the steps her team took to provide practical solutions. This discussion is indicative of how these teams are necessary in building further capability across a department. By giving these areas more sway, Amy tells us that we can understand what drives the people at the heart of the policy thereby delivering better results Discussed in this episode: The three superpowers in government: Strategical communications, stakeholder engagement and behavioural science The EAST (Easy, Accessible, Simple, Timely) Framework Human centred design COVID-19 as a catalyst for behavioural change Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we revisit a conversation from a few weeks ago with Rebecca Richter, the Head of the Strategic Communications and Stakeholder Engagement Unit at the Australian Institute of Health and Welfare. Contentgroup CEO David Pembroke and Rebecca explore best practice when it comes to communicating dense and technical information. They also go on to discuss how best to add value as a communications team in a larger organization. Rebecca has a wealth of experience operating as a communications executive across both the public and private sectors. In addition to her current role, she has worked at the Australian Sport Commission as the director of Strategic Communications, and as media and communications advisor to Australia’s Chief Scientist. Discussed in this episode: How to effectively communicate technical information Increasing engagement through social media and bite sized content Focusing content creation to your audience Broadcast to Narrowcast and how to adapt Hosted on Acast. See acast.com/privacy for more information.