On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin.

Sonia has worked in Canberra for over 25 years and is currently working with the Department of Agriculture, Water and Resources as well as directing her very own practice, Redgrass Communications.

In this conversation Sonia discusses the role that Agile Delivery plays in Communications and explains to David how it is different from strategic communications. She explains that being ‘Agile’ is all about keeping a flexible mindset and rebranding yourself or your organisation.

Sonia also shares her view on company vision and mission statements, and what steps you should take to create not only a good, but effective one. Your vision should be an ‘elevator’ that helps bring those in your organisation to where you want them to be.

Using her insights gained from user testing and research, Sonia also speaks to her love of IT, however acknowledges that people can sometimes get lost with it, particularly when it becomes a bit intense with tools such as coding. As a result, she tells us the important role she plays in translating ‘tech speak’ to publics, and how she goes about doing so.

In the episode, Sonia also shares her advice to government communicators at a time where the industry is going through rapid change due to the result of the COVID-19 pandemic.

David and Sonia finish off their conversation looking into the future, discussing what Sonia hopes to achieve in her career in the next few months.

To get in contact with Sonia, contact her on LinkedIn. To learn more about Agile Delivery, visit either Sonia’s company website, Redgrass Communications or the IABC

Discussed in this episode:

• What is Agile Delivery and how can it assist you in communications.
• How the communications landscape is changing in regard to ICT.
• The importance of an effective company vision and mission statement.

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