
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Jul 19, 2023 • 31min
Essay: Farm to Table
This week: How can we better protect farmworkers?Plus, the news:A free online summit for eco-anxiety from RITAA new era for Alzheimer’s treatmentsInflated prices of packaged foodSaving lives with better weather forecastingHere's What You Can Do:Donate to the Food Chain Workers Alliance, a coalition dedicated to improving working conditions for workers in every stage of food production, and to the Native CDFI Network to improve access to capital and credit for Indigenous farm workers.Volunteer to build a climate resilience hub so your community can better respond to extreme heat events and other disasters.Get educated about how to protect yourself and your community from heat and other extreme weather.Be heard about building heat-resilient communities and share the Heat Action Platform tool and U.S. Climate Resilience Toolkit with your city officials.News RoundupHealth & MedicineCost Plus Drugs is utilizing strategic partnerships to improve affordability and accessibility of prescription drugsPregnant? The Pregnancy Workers Fairness Act says that your boss now has to accommodate you. Here’s everything you need to know.FDA approval of lecanemab begins a new era of Alzheimer’s treatment18 million doses of the first-ever malaria vaccine are rolling out in 12 African countriesClimateDespite growth in renewables, global emissions from the energy industry are 👏 still 👏 rising 👏 . We can, and must, do better.How to prepare for and survive during a black out in extreme heatJoin the Resilience in the Anthropocene free online summit from Aug 8-10 to discuss eco-anxiety and climate distress with leaders from frontline communities.If you’ve (however reluctantly) made the transition to Threads, start rebuilding your following list with these climate solutions experts.Food & WaterFood industry giants are responsible for plastic pollution (and “compostable” alternatives might not be much better) and need to be held accountableSome cities are leaving toxic lead pipes in the groundNeed one more reason to prioritize fresh food? Inflation is still causing packaged food prices to soarA plant-based diet shouldn’t stop you from enjoying a tasty little ice cream treatBeep BoopInvesting in better weather forecasting could save livesThe U.K.’s Online Safety Bill could cause a greater risk to online safety by undermining encryptionAI could be used to tackle superbugs, but also cause a rise in misinformation ok have a nice weekendGet more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jul 17, 2023 • 1h 12min
Transit For A Habitable Planet
Why the hell is America's public transportation so terrible? That's today's big question, and my guest is Nicholas Dagen Bloom. He's the author of the subtly titled new book, the Great American Transit Disaster. Nicholas is a professor of urban policy and planning at Hunter College. He's the author of a bunch of books including Public Housing That Worked, The Metropolitan Airport and How States Shaped Post-War America. He's also the co-editor of the prize-winning Public Housing Myths and Affordable Housing in New York. This new book, the Great American Transit Disaster (out now) is a deep dive into how we got here, and the overwhelming evidence that transit divestment was a choice rather than destiny, with a lot of actors involved.The willful divestment over the past 100 years to purposefully build out our car culture today drives a full third of our greenhouse gas emissions. Undoing it won't be an easy or simple task. But the good news is, there are multi solving opportunities everywhere for not only less racism and fewer emissions, but for more and better housing everywhere, for better and more plentiful, safer transportation options, and for healthier bodies and minds. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:The Great American Transit Disaster by Nicholas Dagen BloomWalkable City Rules by Jeff SpeckFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Connect with Nicholas and follow more of his workRead David Zipper's Bloomberg piece on Nick's book, and follow David's other transit workFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jul 11, 2023 • 35min
Essay: Why I Don't Eat Animals
This week: Why don’t I eat animals?Plus, the news:Carbon capture is (mostly) BSNarcan vending machines save livesThe vertical farming boom doesn’t have enough powerHacking EV charging stationsAnd more!Here's What You Can Do:Donate to the Food Animals Concerns Trust to advocate for raising food producing animals in a healthy and humane manner.Volunteer with the Environmental Voter Project to turn out more environmental voters for elections at every level.Get educated about climate-friendly food with this municipal guide from Friends of the Earth, a blueprint for your town to reduce meat consumption, costs, and associated pollution deaths.Be heard about reproductive freedom and urge Congress to protect abortion access on a federal level.Invest in tech companies supporting global decarbonization.News RoundupHealth & Medicine“Dementia Villages” could be the future of home careNarcan vending machines are saving lives in the opioid epidemicThe risk of dying from breast cancer has dropped dramatically since the 90s, which is great. Meanwhile, maternal mortality rates have more than doubled in some states, which is decidedly NOT greatBig Pharma is suing the federal government over Medicare provisions in the Inflation Reduction ActClimateFarmworkers are especially vulnerable to extreme heat. A low-tech solution could save lives.I’m obsessed with Pique Action’s new YouTube series “Unf*cking The Planet.” Watch their latest video on why carbon capture is mostly bullshit (right now), but still necessaryAnd, some Good News: U.S. truck-makers are phasing out diesel trucks in California 🤝 Food & WaterThe vertical farming boom is facing some growing pains (you’re welcome)Plant-based is the new vegan, especially in marketing Beep BoopA lack of standards in EV charging stations poses a hacking risk that could impact drivers, and the power gridCongress failed to regulate Big Tech. Here’s how it happened.The French are allowing police to remotely activate phone cameras and microphonesGet more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jul 10, 2023 • 1h 17min
How To Live A Happy Life
How can we live happier lives? That's today's big question, and my guest is Dr. Marc Schulz, the co-author with Dr. Robert Waldinger of “The Good Life: Lessons From the World's Longest Scientific Study of Happiness” They're the most recent generation of co-directors of the Harvard Study of Adult Development, the longest study of happiness ever conducted. Marc is the Associate Director of the Harvard Study of Adult Development and the Sue Kardus PhD 1971 Chair in Psychology at Bryn Mawr College, where he also directs the data science program. And previously, he chaired the Psychology Department and Clinical Development Psychology PhD program at Bryn Mawr.Now, look, how can we lead happier lives is obviously nuanced, complicated question.But I don't think it'll surprise you that almost 90 years of data from this study has shown that well-nourished relationships inside and outside the home are a major key, if not, the major key to what you might call a happy life. It's not money, it's not work or any of these things -- it's the people we relate to.What can 90 years of comprehensive research teach us about protecting and nourishing our most important relationships in times of radical change? Whether that's about having kids or about climate change, this is the most important thing. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:The Good Life: Lessons From the World's Longest Scientific Study of Happiness by Robert Waldinger and Marc SchulzThe Emperor of All Maladies: A Biography of Cancer by Siddhartha MukherjeeFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Connect with Dr. Schulz and keep up with his workWatch Robert Waldinger's Ted TalkFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jun 30, 2023 • 17min
Essay: Life, Liberty, and Solar Panels
This week: Texans have a huge opportunity to get even MORE liberty — from the sun.Plus: Diabetes is expected to double, the state of carbon removal, A.I. detection tools, futurepandemic prepping, BEES?!, and moreHere's What You Can Do:⚡️ It’s getting hot out there. Direct your city officials to the Heat Action Platform Policy Tool to explore existing heat adaptation solutions for your community.⚡️Thinking of becoming a nurse? Bless you, and thank you. Here are some resources including FAQs about education requirements, salary, and benefits.⚡️ Representation in books helps kids build self-esteem and increase self-acceptance. Find kid-affirming books for your family or classroom with a ColorPop Book bundle.⚡️ Defend rights to digital privacy all over the world by donating to The Electronic Frontier Foundation.⚡️ Align your money with your values by finding a financial institution near you with sustainable banking services.News RoundupHealth & MedicineScientists are engineering microbes to benefit our health and the environment A new research model is allowing researchers to gain new insights into human embryonic development The number of people with diabetes is expected to double by 2050 — to 1.3 billion people Our terrible health care system, explained by a nurseClimateExtreme heat will result in $1 billion in health care costs this summer alone How you can prevent power outages during a heat wave UK ad regulators are clamping down on greenwashingUnderstand the current state of carbon removal (and the need to regulate it) with these fun chartsCan we blame heat and wildfires on the jet stream? Food & Water3M is paying out a $10.3 billion settlement for contaminating public water supplies with toxic forever chemicals Beekeepers are keeping US honeybee colonies “relatively stable” after nearly half of colonies died last year How real people are being impacted by cuts to the food safety net Refilling rivers is beyond what rain can provide. Here’s the case for desalinationBeep BoopYour drugstore is telling Facebook when you buy sensitive items online, like Plan B or an HIV test Experiencing online harassment? The Supreme Court isn’t going to do anything about itDo A.I-Detection tools really work? COVIDWhen should you get your next COVID booster? The EU has made a deal with Pfizer to stock up on vaccines to prepare for future pandemics The pandemic has been linked to a surge in children and youth with diabetes Get more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jun 28, 2023 • 39min
Essay: An Apple A Day Keeps The Doctor Away
This week: Can Apple help improve mental health?Here's What You Can Do: ⚡️LGBTQ+ youth are 4x more likely to attempt suicide than their peers. Help the The Trevor Project build a safer, more-inclusive world through crisis services, peer support, education, and advocacy. Happy Pride! 🏳️🌈 Get more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jun 26, 2023 • 25min
Essay: The Inevitable Future
This week: Is the future inevitable?Plus: A lack of OB-GYN’s in a post-Roe world, some new bills for agrivoltaics, the best in climate journalism, the link between COVID and Alzheimer’s, misinformation, and moreHere's What You Can Do:⚡️ Our algorithms and technology are only as good as the people who make them. Empower future innovators to consider the social impact of their work with Tech Shift. ⚡️ Donate to the Urban Ocean Lab, a think tank working on solutions and policies to make coastal cities climate-ready. ⚡️ Electrifying school buses reduces air pollution, immediately improving the health of kids while ALSO reducing emissions. Tell your school board about Highland Fleets, an organization working to make electric fleets accessible for all. ⚡️ As climate change increases the frequency and intensity of extreme weather, emergency services are becoming overstretched. Climate Resilience Hubs prepare communities before, during, and after an emergency. Find yours with this interactive map from Climate Crew. ⚡️ The housing shortage is bad for people, equality, the environment, and the economy. Help your city develop, implement, and monitor local housing strategies with actionable tools and guidance from Local Housing Solutions. News RoundupHealth & MedicineHalf of US counties don’t have an OB-GYN. That’s fucking unacceptable, and abortion-bans are making it worse. Dirty air kills more people than smoking, car crashes or HIV/AIDS, cutting up to six years off the lives of billions of people. Coal (surprise!) is the worst culprit Endocrine disrupting chemicals could be the reason behind the decrease in global sperm counts A new report is highlighting how hospitals can address the nursing shortage by attracting and retaining more nurses (cough-pay them-cough) ClimateA coalition of environmental organizations have the solutions to scale up transmission infrastructure in an equitable way The US Treasury and IRS have the released the latest updates on IRAs clean energy incentives, in time for Rewiring America to determine the pace at which we need to electrify everything to meet climate goalsIndigenous communities are leading the climate fight as usual, this time with the help of mapping tech to claim their land rights, and stop deforestation Climate-related start-ups in Africa have received $2.8 billion in funding since 2019 Covering Climate Now has released the finalists for the 2023 CCN Journalism awards, honoring the best coverage of climate change and climate solutions around the worldFood & WaterAgrivoltaics get a boost in the Senate, a climate solution that benefits farmers, ecosystems and the climate Chickens in Europe are getting dose with antibiotics “critical to human health”, causing growing concerns about superbugsSooo what happens if California’s dams fail? Beep BoopICE is using LexisNexis to track and gather information on people in order to make arrests for deportationWhat data does your car have on you? If misinformation actually is increasing, what can we do about it? An algorithm designed to reduce poverty is doing a bad job COVIDResearchers have established a link between Covid-19 and Alzheimer’sA common drug for diabetes may prevent Long COVIDGet more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jun 9, 2023 • 21min
Essay: Start Over (Again)
This week: Got fired? Start over.Plus: More young people are getting cancer, the rise of solar power, new YouTube misinformation rules, getting paid to bike to work, and moreHere's What You Can Do:⚡️ If apocalyptic skies and hazardous air quality reports are making your climate anxiety a little more intense this week (I feel you), look into the Climate Psychiatry Alliance’s database to find a climate-aware psychiatrist near you.⚡️ Help spread fire adaptation practices and give communities the tools they need to reduce their wildfire risk and increase their resilience by donating to Fire Adapted Communities.⚡️ Campaign to speed up the transition away from coal in your community by joining a local team to retire coal plants.⚡️ While you’re staying indoors to avoid the unhealthy air outside, purchase an air purifier to keep your indoor air quality up to par (got Scrooge McDuck cash? Donate a few to local schools).⚡️ Learn more about the impacts of air pollution, and read these recommendations for proper building ventilation.News RoundupHealth & MedicineA new pill for lung cancer was found to cut the risk of death in half during clinical trials, yay!Unfortunately, cancer is on the rise for people under 50 worldwide, and we don’t really know why, god I really fucking hate cancerThe chatbot “working” for an eating disorder helpline, instead of real humans capable of human empathy, was found to be encouraging unhealthy eating habits. Cool cool coolThis week was one of the worst wildfire pollution events in U.S. historyClimateBiofuels might not actually be the best climate solutionReforesting the Amazon could drastically help slow global warming, but there are a lot of roadblocksWould you bike to work if the feds paid you to?The clean energy transition is reliant on mines — but young people don’t want to work in themSolar is growing fast enough to meet global decarbonization goals — here’s a graph as a treat. You deserve it.Food & WaterLack of water is limiting construction in Arizona, which I don’t know, feels like a big dealAs global food costs soar, a food delivery company is launching a fund for food-insecure AmericansDroughts in France are leading to water shortages, and the current solution isn’t sustainableA pretty pretty vital Ukrainian dam was destroyed this week, leading to major floodingBeep BoopCould online age verification rules designed to protect children come at the price of everyone’s privacy?The A.I. boom could be hindered by the cost of operating systems to run themYouTube has changed its misinformation policy to allow 2020 election denial videos to remain on the site GREAT WORK EVERYBODYCOVIDAnti-vaxxers and medical misinformation spreaders are getting their social media platforms backWildfire smoke can increase the risk of contracting Covid. Let’s do neither?Get more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Jun 7, 2023 • 15min
Essay: 10 Questions You Need to Ask Right Now
This week: Ask these questions before you click on ANYTHING.Plus: Gut inflammation news, California insurance gets harder to find, 750k adults just lost Medicaid, what (non-vaccinated) COVID actually does to your lungs, and moreHere's What You Can Do:⚡️ PFAS (“forever chemicals”) have been linked to serious health problems. Urge Congress bans PFAS from all food contact materials by using this script from Toxic-Free Future. ⚡️ Work in marketing? Join Clean Creatives, a movement of advertisers and PR professionals, and pledge to cut ties with fossil fuels.⚡️ Reclaim your right to privacy online with the Mullvad VPN (I use it every day). ⚡️ Keep informed with Circle of Blue’s in-depth reporting on the solutions and challenges to the water scarcity crisis. News RoundupHealth & MedicineMost pregnancy-related deaths occur in the year after a baby is born, prompting new strategies in caring for new mothers The science behind how chronic stress impacts gut healthNano-plastics are causing inflammation in the gut and brain, but the damage is reversible when they’re removed Maybe everyone knowing where you are at all times isn’t actually the healthiest thing for our relationships? Imagine being a teen worrying that everyone is hanging out without you, and then confirming your suspicions are correctClimateState Farm is no longer accepting homeowner insurance applications in California What the Debt Ceiling Deal means for the climateThe White House Office of Information and Regulatory Affairs is changing the way the government calculates the costs and benefits of regulation, all in the name of fighting pollution How and where to build a strong manufacturing base for clean energy in the US Food & WaterHow the debt ceiling agreement will put 750,000 older adults at risk of losing food assistance Commodity farmers are using regenerative cover cropping to adapt to climate change A million plastic bottles are purchased worldwide every minute. EVERY MINUTE! That’s a shit ton. If you need help visualizing a shit ton, here’s a visual. Beep BoopA summary of Wolfram Alpha’s breakdown on what the hell is going on with ChatGPT and LLM’s It’s time to start thinking about the governance of superintelligenceAmazon has settled with the FTC for illegally spying on users and collecting kids data COVIDHere’s what COVID does to your lungsAnd the 12 most common symptoms associated with Long COVID Get more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

May 29, 2023 • 1h 3min
Best of: How to Protect Yourself from Wildfire Smoke
What's in wildfire smoke and how can you protect yourself from it? Those are today's big questions, and my guest is Dr. Mary Prunicki. Dr. Prunicki is the Director of Air Pollution and Health Research at Stanford University under the Sean N. Parker Center for Allergy and Asthma Research. Her lab examines the impact of air pollution and wildfires on health, specifically immune health. Dr. Prunicki and I got together in late summer 2021 as fires and smoke just enveloped the American West and eventually the East Coast too. Almost two years later, the west has seen a very wet winter and relative if temporary respite from fires, but Canada's on fire now, and everyone can see and taste the smoke as the jet stream carries it all the way across the continent. So it's always a good time to understand how to protect yourself and your family, and that begins with understanding what you're protecting yourselves from, so we're rerunning this very popular and necessary conversation to make sure you and I, and all of us are up to speed all over again.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:Night by Elie WieselFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:profiles.stanford.edu/mary-prunickiBuy Purple Air monitor (or just look at the live map)How to Buy a *Real* N95 MaskEPA Air Quality & Climate Change ResearchCalifornia Air Resources BoardAmerican Lung Association on Outdoor Air QualityStanford Center for Air Quality ResearchFrom Bloomberg: Wildfire's Toxic Legacy Leaves Children Gasping for Air Years LaterFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/c/sponsors