
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

May 1, 2023 • 1h 7min
Check Your Insurance Policy
You've got insurance, right? Are you sure? That's today's big question, and my guest is Washington Post reporter Brianna Sacks. Brianna's an extreme weather and disaster reporter for the Post where she explores how climate change is transforming the United States through violent storms, intense heat, widespread wildfires, and other forms of extreme weather.Brianna deploys to disaster zones, which are sometimes very close to home, and does enterprise reporting on the preparations for responses to and the aftermaths of catastrophic events. We're having this conversation today because last month Brianna revealed how insurers have slashed Hurricane Ian payouts far below damage estimates, often up to 80%.I cannot emphasize enough that the future includes an insurance landscape that is among the most important in our very brittle economy and society. It underpins everything we rely on, so understanding not only your own insurance but how well your mortgage holder and the system at large are prepared for what's here and what's coming, is essential.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:What I Talk about When I Talk about Running: A Memoir by Haruki MurakamiOn Writing: A Memoir of the Craft by Stephen KingTraining for the Uphill Athlete by Steve House, Scott Johnston, and Kilian JornetThe Great Displacement by Jake BittleFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Brianna on Twitter and InstagramRead Brianna's piece on Hurricane Ian insurance cutsRead more of her reporting at The Washington PostFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Apr 26, 2023 • 18min
Essay: What Would You Say You Do Here
This week: Is what you’re working on important?Plus: The cleanest produce, a mosquito factory, lots of rooftop solar, autonomous GPT, maybe, and the latest with the Colorado RiverHere's What You Can Do:⚡️ Climate change and mental health are inextricably linked. Get some help with the Climate Mental Health Network. ⚡️ Live in or own a multi-family building? Check out how BlocPower can help electrify it. ⚡️ If you’re like “I wonder if my town or state has e-bike rebates”, here’s a Google Sheet with every known rebate in the country ⚡️ Start a student alliance for tech ethics at your university with the Techshift Alliance. News RoundupHealth & MedicineThe countries with the highest rates of malaria deaths have approved Oxford’s new vaccine Brazil built a massive mosquito factory — it’s not what you think Our friends at Biobot Analytics have expanded their wastewater monitoring into norovirus outbreaks Are we close to a combo flu and COVID vaccine? ClimateWhy SUV’s got so big, and so popularGermany shut down their remaining operational nuclear plants for really no reason, but banned new gas and oil heating? Elon’s Twitter could break disaster response Jigar’s Energy Department committed $3 billion to rooftop solar access for those with lower credit scores Food & WaterThese are EWG’s “Dirty Dozen” in produce Radical “seed breeding” could bring about more climate friendly crops The Colorado River crisis didn’t have to be this way, but big meat made it this way The massive batteries sloshing around beneath our feet Beep BoopOpenAI’s hunger for data might come back to bite them State tech laws are starting to look like state marijuana laws How Mexico became the biggest user of Pegasus spyware Hype grows over “autonomous” GPT COVIDThe NIH spent $1 billion on Long COVID research. Where’d it go?Ed Yong is back and asking why we’re so keen on erasing Long COVID Get more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Apr 24, 2023 • 1h 14min
Every Climate Action Matters
What can I do? The simple question is the underlying premise of everything we do here. It's often the easiest one to help people answer for themselves, but from the outside, it's often the most imposing.All of which is why we keep coming back to it, and why I'm so excited about the fantastic new book, The Climate Action Handbook by Dr. Heidi Roop. Dr. Roop is the Director of the University of Minnesota Climate Adaptation Partnership and an assistant professor of climate science and extension specialist at the University of Minnesota. She also serves as the Director of Knowledge Transfer for the NSF-funded COLDEX Science and Technology Center.Dr. Roop's research and extension programs have taken her from Antarctica to Minnesota, and they combine cutting-edge climate science and effective science communication to increase the use and integration of climate change information in decision-making at a whole range of scales, from city and state to national and international levels.Safe to say, I'm very into that and you're going to love her. If you've struggled to find a way to get involved in the climate fight, this book and this conversation are for you. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:The Climate Action Handbook by Heidi RoopKeep the Lights Burning, Abbie by Connie & Peter RoopA Brief History of Life on Earth by Clemence DupontFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Heidi on TwitterKeep up with Heidi's workFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Apr 18, 2023 • 18min
Essay: This Isn't Rocket Science (Unless It Is)
This week: A very basic way to use a mental model, you’re welcome.PLUS: Mosquitoes, overseas abortion pills, healthy ice cream, German nuclear power, electric school buses, and more.Here's What You Can Do:⚡️ Interested in community solar? Check out Wattbuy’s tools to get some. ⚡️ One of the most effective ways to make fashion more sustainable is to partner up with our friends at Fashion Revolution⚡️ Want to understand if there’s (actually) a moral case for fossil fuels? You should read Amy Westervelt’s handy little guide. ⚡️ There are over 9000 school board seats up for election this year. Help Run for Something support candidates who actually give a shit about kids. ⚡️ Over 60? Put your experience and skills to work and join Third Act to help fight the climate crisis. News RoundupHealth & MedicineHere come the mosquitoes (the screened porch is one of mankind’s best inventions) Could an mRNA treatment wipe out peanut allergies? Inside the online market for overseas abortion pills Air pollution is increasingly linked with both dementia and reduced lung function in kids Hear me out: could ice cream have health benefits? (Happy Birthday, Dad! I got you a study scientists are very confused about) ClimateGermany quit nuclear power, which isn’t helpful Puma, a brand I’m nowhear near fashionable enough to rock, opened up their supply chain to Gen Z sustainability nerds Why the next EV push is to electrify school busesSoutheastern US seas are rising triple the global average Check out how your state’s clean electricity efforts are going The new EV rules are in — here’s 7 big takeaways before you go shopping Food & WaterWall Street made a run on the west’s precious groundwater supplies Speaking of: All those atmospheric rivers have temporarily reduced drought warnings, which is (truly) great, but flooding’s getting worse, and the Colorado River is still in trouble, so the feds finally stepped in Italy’s plan to ban lab-grown meat won’t help their climate issues Beep BoopOpenAI launched a bug bounty program Semi-related: Spain and Italy are investigating whether OpenAI breached GDPR Is ChatGPT hallucinating, or bullshitting? Millions of Facebook users had their info stolen in a ChatGPT app Semi-related: WhatsApp made it harder for scammers to steal your account info COVIDCOVID is climbing steadily in India — here’s why Semi-related: Antimicrobial resistance is growing in India — and everywhere — because we’re over-prescribing them The jury is still out on how often you and we should get COVID boostersGet more:Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/ Got feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/c/sponsors

Apr 17, 2023 • 55min
Best of: Black Moms Matter
Why is it so dangerous to have Black babies in America?April 11-17th is Black Maternal Health Week, and so we are replaying one of our favourite episodes from 2021 with guest Representative Lauren Underwood of Illinois, a nurse and former senior advisor to President Obama. We discuss how this country is failing Black mothers, and her incredible Momnibus Act, a suite of 12 bills designed to improve Black maternal health outcomes in America, where Black women are dying in or after childbirth at 3x-4x rates of white women.In this incredible conversation, Rep. Underwood goes deep to help us understand the complexities of the problem, the crushing personal inspiration for her work, and what we can all do to help.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:underwood.house.gov Twitter: @RepUnderwoodBlack Maternal Health Momnibus ActFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/c/sponsors Mentioned in this episode:Support Our Work

Apr 10, 2023 • 58min
Finding the Humanity in Artificial Intelligence
If you had all of the data in the world at your hands, what question would you ask first?That's today's big question, and my guest is Dr. Emma Pierson. Emma is an assistant professor of computer science at the Jacobs Technion-Cornell Institute at Cornell Tech, and a computer science field member at Cornell University with a secondary joint appointment as an assistant professor of population health sciences at Weill Cornell Medical College. Sure. Why not? Emma has published a number of game-changing papers, and we talk about those today and how they all tie together. She's written for the New York Times, 538, The Atlantic, Washington Post, Wired, all my favorites, and has been named to the MIT Technology Review 35 Innovators under 35 list, and the Forbes 30 under 30 in Science list.Her team's work has helped unlock answers and solutions to some of our biggest, most lingering and also sometimes most urgent questions. Emma and her team work diligently to develop data science and machine learning methods to study two vital, huge interlocking areas: inequality and healthcare.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:The Alignment Problem: Machine Learning and Human Values by Brian ChristianFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Emma on TwitterKeep up with Emma's work on her websiteFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsorsMentioned in this episode:Support Our Work

Apr 3, 2023 • 1h 25min
Best of: What Really Happens When You Just Give People Money?
What if we just gave people money? That's today's big question and my guests are Caroline Teti and Michael Faye from GiveDirectly. This conversation from 2021, one of my all-time favorites is one of those conversations that can help you truly think outside the box and reconsider how to most effectively take a simple action that can have cascading effects.Caroline Teti or just Teti as she likes to be called, I swear, works on the ground in Kenya, Nairobi, where she is the Director of Recipients Advocacy for GiveDirectly's global operations, and the Director of Governmental and External Relations. Michael Faye is the Co-Founder and Executive Chairman of GiveDirectly.I think we can all understand that different people need different things on different days. We're talking about life essentials: clean air, clean and accessible water, healthy food, shelter, medicine. The needs can vary enormously among people and on a day-to-day basis.But one thing that unites us all in need is a need for agency over our own life. From everything I've understood in this conversation and talking to so many folks over the past few years, nothing takes away agency like poverty. And it turns out that giving people cash can create that power.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:“The Biggest Bluff” by Maria Konnikova“The Art of Reading Minds” by Henrik FexeusFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:givedirectly.orglinkedin.com/in/caroline-teti-26418627linkedin.com/in/michael-faye-6518893Follow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsorsMentioned in this episode:Support Our Work

Mar 28, 2023 • 59min
Best of: How to Stop School Shootings in the USA
We're going to keeping re-running this 2020 episode until America stops sacrificing children.---Here we are, yet again. We first ran this episode with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg in 2020 - and what has changed? More gun violence and more senseless deaths. It doesn't have to be this way.In Episode 98, Quinn & Brian discuss: common sense solutions to prevent gun deaths and destroy the gun lobby.Our guest is: Fred Guttenberg, a gun safety activist and political troublemaker.14-year-old Jaime Guttenberg was killed in her high school on February 14, 2018 in Parkland, FL. We usually like to make some jokes at this point, but not today. This is a loss that no person should have to experience — and it’s all the more painful for how utterly avoidable it is. Which side you choose to be on this issue should be as simple as answering this question: do you want to wake up and discover that one of your friends or loved ones has been shot? If the answer is no, then pay attention.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:VOTE: votesaveamerica.com“Find the Helpers: What 9/11 and Parkland Taught Me About Recovery, Purpose, and Hope (Grief Recovery)” by Fred GuttenbergSupport Orange Ribbons for Jamiefredguttenberg.comInstagram: @orangeribbonsdadFacebook: facebook.com/orangeribbonsdadTwitter: @fred_guttenbergFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsorsMentioned in this episode:Support Our Work

Mar 27, 2023 • 57min
Where In The World Are All Of The Electricians?
Where the hell did all of the electricians go? That's today's big question, and my guest is leading journalist Emily Pontecorvo. Until recently, Emily was an energy, environment, and climate reporter at Grist, one of our favorite publications. She's now moved on to the new climate newsroom Heatmap. Emily has covered the whole enchilada from green hydrogen subsidies to coal ash, scope three emissions, Fashion Week, airports, locusts, frequent flyers, college divestment movements, carbon removal, you name it. And so when Emily did a deep dive on the worker's subsidies and training schools behind America's electricians or lack thereof, I knew she was the perfect person to help me, and therefore you, understand where we go from here because we need a lot of electricians to electrify everything.It's complicated, it's systemic, and it's holding us back. We need to understand what the bottlenecks are when you can't find an electrician, how we can market to future electricians, then educate them, train them, and support them as a new generation of truly essential workers.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:Ending Fossil Fuels: Why Net Zero Is Not Enough by Holly Jean BuckFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Read Emily's electrician shortage piece in GristSubscribe to Heatmap Follow Emily on TwitterUpgrade your home or building with BlocPowerUpgrade your home with SealedSupport an equitable transition to a world powered by renewable energy with GRID AlternativesCheck out ChargerHelpHelp decarbonize California with resources from TECH Clean CaliforniaFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsorsMentioned in this episode:Support Our Work

Mar 24, 2023 • 19min
Essay: ESG is good business (but don't call it ESG)
This week: Fighting over ESG is stupid, risky, and bad business. Let’s move on.Plus: RSV vaccines, the E-BIKE Act, Skittles (?), deepfakes, allergies, and a new season of DRILLEDWhat We Can Do:⚡️ Submit your comment to keep Virginia in the very-successful — and very lucrative — RGGI ⚡️ Some folks need shelter. Some need water. Or food. The data says giving them agency — and straight cash — works better. Do that by donating to GiveDirectly. ⚡️ Health care is a universal human right. Setup a new monthly donation to the legendary Partners in Health to provide care first to those who need it most. ⚡️ You know what’s cool? A BILLION oysters. Plant them with the Billion Oyster Project and help clean up New York’s waters. ⚡️ There’s 1000 words about ESG investing below, so now’s a good time to find a bank that supports climate action AND your community with Bank for Good.News RoundupHealth & MedicineThe FDA recommends 2 RSV vaccines for older adults — a huge public health win We can learn a lot about how to eradicate homelessness from Houston and HelsinkiThe 988 suicide hotline is expanding LGBTQ services with 24/7 chat and text - huzzah! We really should celebrate the enormous — ENORMOUS — impact the President’s Emergency Program for AIDS Relief (PEPFAR) has had (and the thousands of people who fought for it) The best and worst American cities for allergy-sufferers ClimateThe E-BIKE Act was reintroduced in Congress and I AM SO EXCITED The new season of Amy Westervelt’s incredible “Drilled” podcast is out, and this year it’s a cross-over with Damages, as they explore Guyana’s oil reserves, and how ExxonMobil is exploiting them I LOVE the “Third Act” protesters who came after after the big banks who fund fossil fuels The final rules on EV tax credits are coming — and everyone is both excited and annoyedFood & WaterCan we make and popularize toilets that don’t use running water? California might ban Skittles (if this isn’t our most clicked on link, I don’t know what the point is) We desperately need a new economics of waterBeep Boop It’s just all moving so, so fast. The first ChatGPT plugins are here. Meanwhile, vocal deepfakes are already out of control COVIDA new Medicare designation may save the most vulnerable rural hospitals that are failing after COVID From Atul Gawande: The aftermath of a pandemic requires as much focus as the start Get more:Get more news, analysis, and Action Steps at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelGet fun merch at importantnotimportant.com/storeTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/sponsorsMentioned in this episode:Support Our Work