
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Feb 12, 2021 • 10min
Issue #217: Capitalism Gonna Capitalism, Vaccines Are Working, & The Secrets Hidden in Your Poop
This week: Your gas stove and water heater are hiding a dirty secret; where COVID goes from here; and all the good your poop can do.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Feb 5, 2021 • 10min
Issue #216: Downsides of Living in the Future, Sustainable and Enjoyable Retirements, & Why You Should Upgrade Your Mask
This week: The economic choices that have led us to a climate breaking point (and why the last year has prepared us to do something about it better than before, if we take action); what it will take to live a sustainable AND actually enjoyable retirement; using 5calls.org to call your rep about supporting equitable new climate legislation and putting your money in Betterment’s Socially Responsible Investing; why the vaccine rollout is going so slow, why it needs to go significantly faster to effectively stop the spread of COVID-19, and how you can help even if you can’t get the vaccine yet; and learning more about the connection between our brain and out gut microbiome.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Feb 2, 2021 • 11min
Do Better Better #15: Overwhelm The System
Synopsis: If we're going to defeat the systemic issues of today, we need to Overwhelm The System. Here's how.Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.comSend us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!Follow Quinn on Twitter: @quinnemmettFollow us on Twitter: @importantnotimpConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jan 29, 2021 • 12min
Issue #215: Biden isn’t Throwing Away His Shot, COVID-19 Version Control, & Climate Change Christmas
This week: Joe Biden has been president for about eight and a half days and the man’s not throwing away his shot when it comes to climate, environmental justice, COVID, or science in general; Santa’s packing EO’s and budget reconciliation; Biden’s seven-point COVID plan; we’re on the cusp of improved cancer treatments and diagnosis; and All We Can Save Circles are here and for you.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jan 28, 2021 • 11min
Do Better Better #14: A Safety Net for America
Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.Two quick reminders:You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com
You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jan 22, 2021 • 10min
Issue #214: Some Honest-to-Goodness Optimism, Keeping Up With COVID, Giving Up the Vape
This week: Giving it all we got; 25 doses; Tobacco is the new tobacco;Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jan 15, 2021 • 10min
Issue #213: Our COVID predictions for 2021
This week: Why’s COVID so bad in Los Angeles?; How the next few months will go; Go deeper on clean tech; IVF might get a lot more effective thanks to AI; All the way down the food chain;Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jan 13, 2021 • 7min
Do Better Better #13: Flailing, Perfected
Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.Two quick reminders:You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com
You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jan 8, 2021 • 13min
Issue #212: How Ossoff and Warnock will help fight climate change
This week: Context is everything; Back to your regularly scheduled pandemic; COVID has rightfully distracted a lot of science funding, but the train hasn’t stopped entirely; Beef: It’s what’s destroying the Amazon;Read: "The Plague Year" by Lawrence WrightRead: "Where Year Two of the Pandemic Will Take Us"Read: "2020 Was a Breakout Year for Crispr"Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Dec 31, 2020 • 17min
Do Better Better #12: 20% For the Future
This episode was originally published in print on December 14, 2020.For more information on 20% For The Future or to get involved, email us a questions@importantnotimportant.com. This is an open-source community-driven effort, and we're excited to have your input and skills!Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.Two quick reminders:You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com
You can send us feedback at questions@importantnotimportant.com — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.Important, Not Important is produced by Crate Media