

The Most Important Question
Important, Not Important
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Episodes
Mentioned books

Apr 30, 2021 • 15min
Issue #228: Carbon Offset Upset, the COVID Baby Bust, Man vs. Mosquito
This week: AI is going backwards; carbon offsets are a mirage; falling birthrates and COVID; the end of malaria?; Jordan’s out of water.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Apr 26, 2021 • 1h 20min
109. Introducing “What Can I Do?”
In Episode 109, Quinn & Brian try to help answer the eternal question: What can I do?Our guest is Frank Buncom IV, Head of Product Management at AIRx Health, a ground-breaking digital health and remote monitoring service for patients with chronic conditions and COVID-19.This episode is the first in a series of organic conversations with up-and-coming world changers. Frank is just 24 years old — barely out of college — and already has a passion for solving challenging problems that the world needs solving. As if revolutionizing healthcare wasn’t enough, Frank’s also working on prison reform, sustainability, and climate change. And he meditates! Jesus, Frank. It’s enough.We talk about what drew him to the healthcare industry, adjusting the systems we build as we collect more data on how they work, and how identifying what you care about is the first step to creating lasting change.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:"Not That Bad: Dispatches from Rape Culture" by Roxane Gaybookshop.org/shop/importantnotimportantLinks:frankbun.comairxhealth.comInstagram: @BeastNamedFrankTwitter: @BeastNamedFrankRead: "The Optimist's Telescope" by Bina VenkataramanConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Apr 23, 2021 • 12min
Issue #227: Building a Better Battery, It’s Covid Crunch Time, I Was Promised Waterworld Wouldn’t Suck
This week: Batteries 101; too many vaccines, not enough takers; new antibiotics, but are they the right ones?; water disputes grow; AI gets the crack downFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Apr 19, 2021 • 1h 4min
108. Data for Progress
In Episode 108, Quinn & Brian discuss: Data for progress.Our guest is Julian Brave NoiseCat, the Vice President of Policy & Strategy at Data for Progress, a progressive think tank that uses data science, public opinion research, policy analysis, and other research to develop and advocate for progressive policies. Julian’s also a writer, artist, activist, and a proud member of the Canim Lake Band Tsq'escen and a descendant of the Lil'Wat Nation of Mount Currie.The name Data for Progress really says it all. It’s a group with a mission for making progress founded on a belief of data. Julian would describe himself as a progressive realist focused on addressing the biggest and broadest challenges of our lifetime with the tool he knows best. Our conversation delves into the ways in which we can add credibility to the data we collect, how to use it to create informed decisions that affect real change, and how data is wholly dependent on the questions that you ask of it. We also discuss the political and voting power of native people in the US and the importance of highlighting native voices in the media.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:“Lenin’s Tomb” by David RemnickLinks:julianbravenoisecat.comdataforprogress.orgTwitter: @jnoisecat | @dataprogressGreen New Deal NetworkSunrise MovementConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Apr 16, 2021 • 13min
Issue #226: Show Me Receipts, I Like Those Odds, The Next Frontier in Your Fleshbag
This week: Biden’s climate disclosures; Johnson & Johnson on pause; Odds of being infected post-vaccination; Biotech’s next decade; The EU draws up AI rules… and just in timeFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Apr 12, 2021 • 55min
107. Start a Sustainable Fashion Revolution
In Episode 107, Quinn & Brian discuss: How to buy clothing that lasts while not polluting the oceans or exploiting low-income workers.Our guest is Orsola de Castro, a fashion icon and the founder of Fashion Revolution, a collection of designers, producers, and consumers looking to heighten awareness of sustainability in the fashion industry -- from supporting the people who make our garments, to eliminating the microplastics destroying our oceans, bloodstreams, and hormones.The organization’s hashtag, #WhoMadeMyClothes, has been shared millions of times, and its response, #IMadeYourClothes, has provided invaluable visibility to supply chain workers worldwide.In this inspiring conversation, we talk about the people who make our clothes, what happens once we have them, and where they go when we’re done with them. Orsola also shares why she focuses on changing the world starting with the clothes that we wear, and the actionable questions you can ask your representatives to support this cause.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:"Girl, Woman, Other" by Bernadine Evaristo"Loved Clothes Last" by Orsola de CastroLinks:fashionrevolution.orgInstagram: @orsoladecastroInstagram: @fash_revTwitter: @orsoladecastroConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Apr 9, 2021 • 14min
Issue #225: The Cost of Climate Change, Skeptical Evangelists, Algorithms for the Win
This week: Climate finance remains unregulated; God vs Vaccines; AI antibiotics are coming; New data on food waste since the 1960sFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Apr 7, 2021 • 11min
Do Better Better #17: Start Over
Synopsis: Starting over sucks. But, like in Contra, maybe starting over is just the thing that’ll save the world.Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.comSend us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!Follow Quinn on Twitter: @quinnemmettFollow us on Twitter: @importantnotimpConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Apr 5, 2021 • 54min
#106: Black Moms Matter
In Episode 106, Quinn & Brian ask: Why is it so dangerous to have Black babies in America?Our guest is Congresswoman Lauren Underwood, the millenial Black nurse and former senior adviser to President Obama. Her “Momnibus Act” is a suite of 12 bills designed to improve Black maternal health outcomes in America, where Black women are dying in or after childbirth at 3x-4x rates of white women.In this incredible conversation, Rep. Underwood goes deep to help us understand the complexities of the problem, the crushing personal inspiration for her work, and what we can all do to help.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:https://bookshop.org/shop/importantnotimportantLinks:underwood.house.govTwitter: @RepUnderwoodBlack Maternal Health Momnibus ActConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Apr 2, 2021 • 12min
Issue #224: Biden Steps Up, The Take-Home Test You Hope to Fail, Why Green is Good
This week: Biden’s plan, explained; financial climate risk, uncovered; at-home COVID tests, approved; pesticide poisonings, revealedFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media


