
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Mar 19, 2021 • 12min
Issue #222: Low Hanging vs Game Changing: Why Not Both?, a Strong Cup of Joe, Waiting is the Hardest Part
In brief: The most powerful Joe; when you’re really clear on COVID; Black maternal outcomes; how to understand the AI internal warFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Mar 15, 2021 • 1h 22min
#104: Global.Health: Big Data for Good
In Episode 104, Quinn & Brian discuss: the future of data and medicine.Our guests are: Robel Kassa & Dr. Sam Scarpino, two of the brilliant minds behind Global.Health, which is setting a new standard for epidemiological data. Global.Health is the first of its kind: an easy-to-use global data repository and visualization platform that enables open access to real-time epidemiological anonymized line-list data, including a COVID-19 dataset that contains detailed information on over five million anonymized cases from over 100 countries.But this isn’t our first brush with Big Data, and we’ve seen how data can be used to cause material harm, both indirectly and directly. So, can we trust a platform that is trying to aggregate and anonymize all of the world’s health records around COVID? What are we sacrificing by allowing this data to be collected? And will creating such a platform help us predict or prevent another surprise pandemic in the future? We’re trying to wrap our heads around all of that and why the people building the platform are just as important as the data collected, possibly including yours.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:"On Earth We're Briefly Gorgeous" by Ocean Vuong"Pachinko" by Min Jin LeeLinks:Global.Healthdataforprogress.orgDonate to diaper relief: importantnotimportant.com/diapersDr. Scarpino on Twitter: @svscarpinoRobel on Twitter: @rawbubbleConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Mar 12, 2021 • 11min
Issue #221: Lab Trial & Error, Finding a Pain-Free Way to Treat Pain, How to Lose a Crop in 10 Days
In brief: Batteries are cheaper and increasingly everywhere; the best COVID treatments; a possible opioid alternative; cabbage is off the menuFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Mar 8, 2021 • 1h 26min
#103: Black Hearts Matter
In Episode 103, Quinn & Brian ask: Why do so many more Black people die after heart transplants than everybody else?Our guests are: Dr. Hasina Maredia and Dr. Errol Bush, who recently published a paper in the American Heart Association’s journal, “Circulation: Heart Failure.” Their paper concludes that “young Black recipients have a high risk of mortality in the first year after heart transplant, which has been masked in decades of research looking at disparities in aggregate.”Sorry for the spoilers, but that’s really just the beginning. The decades of systemic failures that allowed this to happen — and, most importantly, the steps we can take right now to improve these wildly disparate healthcare outcomes for young Black people — are the real meat of this story, told by two incredibly inspiring people.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:"Black Men In White Coats: 100 Rules for Success!" by Dr. Dale Okorodudu"The Immortal Life of Henrietta Lacks" by Rebecca SklootLinks:"Better Understanding the Disparity Associated With Black Race in Heart Transplant Outcomes"Black Men in White CoatsAmerican Heart AssociationConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Mar 5, 2021 • 11min
Issue #220: Sunk Costs are Sinking Cities, Finally the Food Chain is Essential, & Putting the “AI” in “Racist”
This week: Miami kicks the can down the road, relief for farmworkers, poor Twitter, how not to waste food, how not to do ethical A.I.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Mar 1, 2021 • 1h 26min
#102: Put Your Money Where Your Future Is
In Episode 102, Quinn & Brian discuss: How to invest in defeating climate change.Our guest is: Boris Khentov, SVP of Operations & Legal Counsel at Betterment. If you’ve been reading or listening to our newsletter, you’ve already heard of Betterment, a financial advisory company and investment platform that recently introduced their Climate Impact portfolio — and if you haven’t heard of Betterment yet, start listening to the bonus audio newsletter episodes we release every Friday!This is a really thoughtful conversation on what it means to participate in the climate fight in every area of your life, where investments are trending and where “greenwashing” is becoming an issue, and how you can position yourself for both relative safety and financial success. Plus, Boris shares a story about protesting with a past guest and personal hero of ours — Dr. Ayana Elizabeth Johnson — and that’s pretty cool too.Have feedback or questions? Tweet us, or send a message to funtalk@importantnotimportant.comImportant Book Club:"All We Can Save" by Dr. Ayana Elizabeth JohnsonLinks:Betterment.comBoris on LinkedInRead: “How Betterment’s Climate Impact Portfolio Was Born”Listen: “#7: How can we use the ocean without using it up?”Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Feb 26, 2021 • 11min
Issue #219: The Social Cost of Carbon, Not Enough Nurses, & Even Trump’s Corporate Bailouts Were Racist
This week: the price of climate change, how to re-open your office, a new wave of nurses, bailing out Black farmers.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Feb 23, 2021 • 11min
Do Better Better #16: The Hard Work Starts Yesterday
Synopsis: Where does America keep paying clean up costs, instead of doubling down on prevention?Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.comSend us feedback at questions@importantnotimportant.com — record a voice memo on your phone and send it in!Follow Quinn on Twitter: @quinnemmettFollow us on Twitter: @importantnotimpConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/briancolbertkenLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Feb 19, 2021 • 10min
Issue #218: How to Help Texas, Catching Our Breath, & Creating Equitable Education
This week: How to help Texas. Air pollution and infertility. A drastic life expectancy gap. A big test for higher education. And AI rethinks pesticides.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Feb 12, 2021 • 10min
Issue #217: Capitalism Gonna Capitalism, Vaccines Are Working, & The Secrets Hidden in Your Poop
This week: Your gas stove and water heater are hiding a dirty secret; where COVID goes from here; and all the good your poop can do.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at funtalk@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media