
The Higher Ed Podcast
Welcome to The Higher Ed Podcast, where we bring you the latest insights and strategies to help you stay ahead in the ever-changing landscape of education marketing and student acquisition. Our aim is to equip you with the tools and knowledge necessary to succeed in today's competitive higher education market.Our podcast covers a wide range of topics, from the latest trends and best practices in digital marketing, to student recruitment strategies and retention techniques. We feature interviews with industry experts, university administrators, and thought leaders who share their expertise and insights on what it takes to succeed in the higher education industry. Whether you're a seasoned professional or just starting out in the field of education marketing, our podcast is designed to provide you with the resources and guidance you need to stay ahead of the curve and achieve your goals. Tune in to The Higher Ed Podcast and join us on this exciting journey towards success in education marketing and student acquisition!
Latest episodes

Mar 1, 2021 • 40min
Leading Through a Pandemic w/ Erin Ginn
In this episode of the Higher Ed podcast, George and Kamaar sit down with Erin Ginn to discuss a feeling shared by many people in these trying times. How do we keep going in the midst of a pandemic? Erin talks about a "victor not victim" mentality to apply within your life. She also covers the changes we've seen so far and how to keep teams motivated. Enjoy the episode!Have Questions? Give us a text!Check out Engine Systems HERE.

Jan 25, 2021 • 41min
Social Isolation and the Impact on Mental Health w/ Chris Calkins
In this episode of the Higher Ed podcast, Kamaar and George sit down with Chris Calkins as they discuss some of the challenges online schooling has introduced, as well as how social isolation has impacted mental health. How will HigherEd be altered moving forward? Can we expect some drastic changes, or will things remain relatively stagnant as society returns to normal? Find out in this episode!Have Questions? Give us a text!Check out Engine Systems HERE.

Jan 11, 2021 • 39min
A European Reaction w/ Michele Testoni
In the episode of the HigherEd Podcast, Kamaar sits down with Michele Testoni to discuss the impact Covid has had on European schools and daily life.Have Questions? Give us a text!Check out Engine Systems HERE.

Jan 4, 2021 • 30min
Covid-19's Impact on Studying Abroad w/ Alyssa Nota
In this episode of the HigherEd Podcast, George and Kamaar sit down with Alyssa Nota to discuss the impact Covid has had on the University Studies Abroad Consortium. Alyssa really speaks on 3 key points: the positive transitions that came about as a result of Covid, how study abroad and USAC are evolving, and the importance of language, cultural language, and international exposure.Have Questions? Give us a text!Check out Engine Systems HERE.

Nov 23, 2020 • 38min
The Necessity of Faculty On-Boarding w/ Elizabeth Fogle
George and Kamaar sit down with Elizabeth Fogle while she talks passionately about the importance of training in HigherEd and particularly in Proprietary HigherEd. Moreover, Elizabeth digs into the 5 Cs which are Clarity, Connection, Compliance, Culture, and Confidence.Have Questions? Give us a text!Check out Engine Systems HERE.

Nov 9, 2020 • 33min
The Inspire Greatness Way
In the episode, George and Kamaar sit down with Karling Cosca as she touches on the 3 keys of leadership according to Inspire Greatness. Passion, Leadership Style, and Structure are the 3 elements that helped Karling lead Inspire Greatness during the height of the Covid-19 Pandemic.Have Questions? Give us a text!Check out Engine Systems HERE.

Nov 2, 2020 • 50min
Global Pandemic Challenges Mom's HigherEd Beliefs
In this episode, Kamaar and George sit down with Shannon Cobourn to discuss the impact COVID had on traditional schooling. Shannon lets our audience into her home as she talks about the decision to defer this first semester of college. Shannon expresses the importance of understanding the "ROI" on technical schools vs traditional schools. Moreover, she discusses the process of navigating the alternative options to traditional schools.Have Questions? Give us a text!Check out Engine Systems HERE.

Oct 26, 2020 • 42min
Communication Theory: A Roadmap to Improvement
In this episode, Kamaar, George, and Shannon Yerkic discuss the difference between passive and active responders. Shannon brings a great energy in explaining how important listening skills are when engaging potential students. He also explains the importance of training in regards to demographic, gender, and socioeconomic factors. Shannon's passion for higher education is palpable during this episode. Have a listen!Have Questions? Give us a text!Check out Engine Systems HERE.

Oct 19, 2020 • 39min
How the Pandemic has Altered Students' Decision Making
In this episode, Kamaar and George sit down with the COO of Graduate Alliance, Fernando Moreno. Fernando unpacks Attendance Recovery by focusing on the impediments to student engagement, the flight of High Students to Graduate Alliance, and K-12. He also focuses on the issue of students changing their decisions about which HigherEd institution to attend.Have Questions? Give us a text!Check out Engine Systems HERE.

Oct 12, 2020 • 33min
Advice for the Effective Use of Chat in Higher Education
In this Episode, Kamaar and George sit down with the founding and managing partner at Chatwurx, Mitchell Way. He shares a plethora of knowledge with our audience in regard to the importance of lowering the bounce rate in HigherEd. Mitch also shares Chatwurx's online strategy for Chat and discusses the importance of student engagement, marketing, and student retention.Have Questions? Give us a text!Check out Engine Systems HERE.