Timeless Marketing Podcast

Ryan Levesque is the Founder of The ASK Method® Company, which helps companies understand their customers' needs through strategic questioning techniques. He is a seven-time Inc. 5000 CEO and founder and a two-time national best-selling author, with his book Ask named the #1 Marketing Book of the Year by Inc. Magazine. Ryan also Co-founded Bucket.io®, a leading marketing automation platform used by over 80 million people globally. His work has been featured in major outlets like the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. In this episode… Have you ever followed the so-called “perfect” business playbook — only to watch your biggest deal fall apart? What happens when your vision of success doesn’t go according to plan, and the result forces you to question everything you thought you wanted? What if the solution isn’t to double down, but to step away and ask entirely different questions? Ryan Levesque, author and expert in direct response marketing, shares the deeply personal story of a failed $70 million deal and how it led him to radically rethink his life and business. Ryan offers powerful, reflective questions designed to uncover blind spots, shift perspective, and inspire change. He explains how doing the opposite of your market, identifying underused marketing channels, and re-engaging with the physical world can unlock new opportunities for personal fulfillment and business growth. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Ryan Levesque, Founder of The ASK Method® Company, about redefining success and embracing a contrarian path in life and business. Ryan explores the value of self-inquiry, the marketing opportunity in audio and analog, and the unexpected lessons learned from starting a farm. He also discusses audience intimacy, market saturation, and the future of digital platforms.

Troy Broussard is the Co-founder of BerserkerMail, an email marketing platform designed to provide world-class inbox deliverability and user-friendly campaign building for marketers. A former Navy nuclear engineer, enterprise-class software developer, and API-level marketing automation specialist, he has built multiple multimillion-dollar software, SaaS, SEO, and native app businesses. Troy is also the author of the bestselling book Infusionsoft Mastery and has been a sought-after email automation consultant for over a decade. His expertise has helped clients collectively earn over $150 million in sales. Ben Settle is the Co-founder of BerserkerMail and a recognized authority in email marketing, renowned for his expertise in crafting persuasive email copy and building strong, lasting relationships with audiences. As the publisher of the Email Players newsletter, he shares valuable insights on email marketing strategies. Ben's contributions to the field have earned him recognition from industry leaders like Perry Marshall and Tom Woods. His approach focuses on engaging communication and fostering consistent connections with audiences to drive measurable results. sales. In this episode… Most email marketing platforms promise big results — automations, analytics, sleek templates — but often leave marketers frustrated and stuck. Overpriced, overcomplicated, and under delivering, they end up being more of a burden than a benefit. So why do so many platforms fail to meet the real needs of marketers?, According to Troy Broussard, a veteran tech builder,  and Ben Settle, a seasoned direct response marketer, most platforms are bloated with unnecessary features that marketers don’t need and rarely use. They highlight the industry's obsession with “featuritis” — adding more tools instead of focusing on what actually drives deliverability and results. The impact? Poor user experience, rising costs, and disappointing performance. By designing a platform they personally use daily, Troy and Ben built a tool that prioritizes simplicity, efficiency, and real-world marketing outcomes. It's a return to fundamentals — and it's working. In this episode of the Timeless Marketing Podcast, host Brian Kurtz is joined by Troy Broussard and Ben Settle, Co-founders of BerserkerMail, to discuss why most email platforms fall short and how they set out to fix it. They cover the dangers of feature overload, the importance of deliverability over design, and what it means to build software by marketers for marketers. Ben also shares tips for writing high-performing emails without relying on images or fluff.

Chris Seminatore is the Managing Partner at GetGeofencing, a company that specializes in geofence marketing solutions, providing businesses with targeted location-based advertising strategies. With a background in military intelligence and data analytics, he applies cutting-edge technology to help businesses target high-intent customers with precision. Chris is passionate about leveraging AI-driven marketing solutions to optimize ad campaigns and improve audience engagement. As a leader in the field, he educates businesses on innovative ways to reach consumers beyond traditional advertising channels. Jim Hale is the Director of Marketing and Business Development at GetGeofencing, where he assists clients in creating targeted digital campaigns that drive foot traffic and increase brand awareness. His expertise lies in crafting innovative marketing plans tailored to each business's unique needs, ensuring effective engagement with potential customers in specific geographic areas. Through his work at GetGeofencing, Jim helps companies harness the power of location-based advertising to achieve their marketing goals and grow their customer base. In this episode… Many businesses struggle to break through the noise of digital advertising. With rising costs on major platforms and consumers tuning out traditional methods, how can marketers reach their ideal audience in a more direct and effective way? Digital marketing expert and location-based advertising specialists Jim Hale and Chris Seminatore offer a powerful solution: geofencing. They explain how businesses can use geofencing to target high-intent customers based on their real-world movements. Jim and Chris also emphasize strategies like event geofencing to reach attendees at live gatherings, addressable geofencing to enhance direct mail campaigns, and search targeting to serve ads based on user behavior. By leveraging these advanced techniques, businesses can increase brand awareness, drive engagement, and track conversions with pinpoint accuracy. In this episode of the Timeless Marketing Podcast, Brian Kurtz features Chris Seminatore, Managing Partner at GetGeofencing, and Jim Hale, Director of Marketing And Business Development at GetGeofencing, to discuss how marketers can harness location-based targeting to improve ad performance. Chris shares insights on the power of event-based marketing, Jim discusses the role of AI in audience tracking, and both dive into how geofencing works outside of traditional search and social media channels.

Richard Rossi is the Founder of The daVinci50 Mastermind®, an alliance of leading medical professionals, scientists, and businesspeople exploring cutting-edge advancements in health, life extension, and age reversal. Through daVinci50, Richard aims to accelerate the development of innovative treatments to combat aging and revolutionize the human lifespan, focusing on areas such as stem cell research and gene therapy. He previously co-founded EnvisionEMI, which became the world's largest provider of live educational enrichment programs for high-achieving students, impacting over 50,000 students annually. After selling the company in 2011, Richard launched the daVinci Alliance, which continues to inspire high school students interested in medicine and science.  In this episode… Aging is the single greatest risk factor for major diseases, yet traditional medicine focuses on treating illness rather than preventing it. As life extension research advances, individuals now have the opportunity to extend both their lifespan and health span. How can people take control of their longevity and ensure they stay ahead of medical breakthroughs? According to longevity expert Richard Rossi, proactive health management is the key to living a longer, healthier life. Richard founded The daVinci50 Mastermind®, an exclusive alliance dedicated to cutting-edge age reversal research, after realizing that science is making it possible to slow or even reverse aging. He emphasizes a structured approach that includes early disease detection, biomarker tracking, optimized exercise, and stress management. By integrating advanced diagnostics like full-body MRIs and cancer detection blood tests, individuals can catch health issues before they progress and make data-driven decisions about their well-being. In this week's episode of the Timeless Marketing Podcast, Brian Kurtz hosts Richard Rossi, Founder of The daVinci50 Mastermind®, to explore the future of life extension and health optimization. Richard shares insights on the rapid advancements in longevity science, the importance of becoming the CEO of your own health, and how a proactive mindset can help individuals live longer, more vibrant lives.

Tommy Schaff, CMCT, is the Managing Partner of Major League Sales, a sales strategy consulting and training firm based in St. Louis. Mentored by Dr. Robert Cialdini, Tommy is one of only six Cialdini Method Certified Trainers in North America and is at the forefront of revolutionizing sales through ethical persuasion and influence. A passionate baseball enthusiast, he has integrated his love for the sport into his business, developing programs such as the Five-Tool Sales School and the Nine Innings Sales System. Beyond his professional endeavors, Tommy is an investor and board member of the Field of Dreams movie site in Iowa and boasts a collection of over 5,000 baseball bobbleheads. In this episode… Influence and persuasion are essential skills for marketers, sales professionals, and leaders, yet many people rely on outdated techniques that focus more on closing deals than building trust. Influence, based on behavioral science, allows professionals to guide decisions using proven strategies. How can marketers apply these influence principles to drive results and improve their communication? According to persuasion expert Tommy Schaff, there are six principles of influence outlined by Dr. Robert Cialdini’s original work: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Tommy emphasizes that these principles are universal across cultures, scientifically validated, and teachable. By applying them ethically — such as giving personalized, unexpected gifts or framing offers to highlight what’s at stake if customers don’t act — marketers can build lasting relationships and improve conversion rates. In this week's episode of The Timeless Marketing Podcast, Brian Kurtz features a presentation from Tommy Schaff, a Cialdini Method Certified Trainer and Managing Partner of Major League Sales. Tommy shares how studying Cialdini’s work transformed his career, why ethical influence is essential in today’s trust-driven world, and how marketers can apply these principles to enhance their messaging, offers, and client relationships.

Allison (Ally) Fallon is the Founder of Find Your Voice, a company dedicated to helping individuals unlock their stories and transform their lives through writing. An award-winning author, speaker, and nationally recognized writing coach, Ally has guided thousands of writers to successfully outline, write, and publish their work across various literary genres. With 14 books to her name, including Write Your Story, she has established herself as a transformative figure in the literary world, empowering authors to craft impactful narratives. Ally’s work not only elevates the writing process but also fosters personal growth and self-discovery, making her a sought-after mentor and speaker for those ready to share their stories with the world. In this episode… Storytelling is a powerful tool that helps individuals find clarity, create meaning, and inspire change. Too often, business leaders overlook the impact of sharing their personal stories, focusing instead on data and results. How can entrepreneurs harness storytelling to drive both personal and professional growth? According to author and publishing expert Ally Fallon, writing your story — whether in a book, a speech, or a private journal — can unlock new levels of self-awareness and clarity. Ally explains that viewing yourself as the hero of your own story helps you recognize patterns, navigate challenges, and take ownership of your life’s direction. She introduces an eight-part storytelling framework, including key elements like a controlling idea, a compelling hook, and personal transformation, which can guide anyone through this process. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Ally Fallon, Founder of Find Your Voice, to explore how storytelling can transform both businesses and lives. Ally shares her journey from teacher to author, her experience helping others write their books, and how writing helped her heal from personal trauma. She emphasizes that every leader has a story worth telling — and sharing it can create lasting impact.

Justin B. Miller, MBA, is the President of Profit 911, a leading direct mail marketing company that helps businesses grow through high-impact, results-driven campaigns. With over two decades of experience in marketing and entrepreneurship, Justin is known for his expertise in blending direct response strategies with personalized mail solutions. He is the author of Jurassic Marketing and is widely respected for his innovative approach to using traditional marketing methods to achieve modern success. Justin and his team at Profit 911 print and mail millions of pieces annually, helping clients drive measurable results. In this episode… Direct mail is often dismissed as an outdated marketing channel, with many businesses favoring digital strategies. This misconception leads companies to overlook the potential of direct mail to cut through the noise and reach high-value prospects. How can marketers effectively leverage direct mail, even when working with small audiences and limited data? According to direct mail expert Justin Miller, the key is adapting your strategy based on your audience size. Many businesses operate in niche markets where split testing and large-scale campaigns aren’t feasible. In these cases, Justin recommends focusing on high-value, low-quantity mailings. He suggests using intuition, past experience, and client feedback to guide decisions — while accepting that some results may lack statistical significance. This approach can still yield powerful outcomes when executed thoughtfully. In this week’s episode of The Timeless Marketing Podcast, Brian Kurtz hosts Justin B. Miller, MBA, President of Profit 911 and author of Jurassic Marketing, to discuss the enduring power of direct mail. Justin shares his journey from digital marketing to building a thriving direct mail business, his techniques for succeeding with small-batch mailings, and how recognizing the value of “non-extinct dinosaurs” in marketing can unlock new growth opportunities.

Michael Roderick is the CEO of Small Pond Enterprises, a consulting firm dedicated to helping individuals and organizations enhance their professional relationships and brand presence. Through his expertise in networking and messaging, Michael empowers clients to become thought leaders and build referable brands. He also hosts the Access to Anyone podcast, where he shares insights on effective relationship-building strategies. In this episode… In today's competitive landscape, many professionals pursue the same opportunities using conventional methods, making it challenging to stand out. How can you discover new perspectives when most follow predetermined paths? Networking expert Michael Roderick advocates for “windows thinking” as a solution to the challenges of conformity and the limitations of “doorway thinking.” Unlike traditional thinking which relies on familiar paths, “windows thinking” encourages lateral approaches that involve shifting perspectives to uncover opportunities often overlooked by others. By visualizing problems through the “windows three” framework — constant, variable, and visual — you can generate innovative solutions In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Michael Roderick, CEO of Small Pond Enterprises, to discuss exploring new perspectives and possibilities beyond conventional thinking. Michael shares actionable strategies for leveraging “windows thinking,” highlights the power of active learning and Minimum Viable Insight (MVI) in innovation, and explores the six business currencies, emphasizing the power of positioning.

Andre Norman is the Founder of Second Chance University, a community dedicated to empowering prisoners and formerly incarcerated individuals through education, skills, and mentorship for successful reintegration. A passionate prison reform advocate and sought-after speaker, he draws inspiration from his own remarkable transformation — from a prison gang leader to a Harvard Fellow. Known to many as “The Ambassador of Hope,” Andre has dedicated his life to helping others turn their situations around, serving as a catalyst for positive change both inside and outside prison walls. He mentors through networks such as Genius Network and Genius Recovery, emphasizing the power of education and personal growth.  In this episode… Have you ever heard a story that makes you question the power of personal transformation? Can someone rise from maximum security imprisonment to become a source of inspiration for countless others? What does it take to make such a profound pivot in life? Andre Norman reveals how enduring the toughest environments and making conscious choices to change led him to a life beyond prison — a life where he could influence positive change in others. Andre shares his powerful journey from gang member to Harvard fellow and explains how he applies the lessons of his storied past to help both entrepreneurs and at-risk individuals. He delves into the concepts of active listening, identifying root causes of trauma, and the importance of community-based assistance. Andre emphasizes that regardless of your starting point, transformation is possible through dedication and a relentless pursuit of self-improvement. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Andre Norman, Founder of Second Chance University, to discuss transforming personal adversity into advocacy and growth. Andre highlights the possibilities that arise from harnessing resilience and the willingness to change one's course in life. He talks about the transformative power of having a vision and the steps one can take to create lasting improvement in both personal and professional arenas.

Matt Furey is the President of the Psycho-Cybernetics Foundation, an organization dedicated to preserving and advancing the self-improvement methodology developed by Dr. Maxwell Maltz. A renowned expert in personal development and direct response marketing, he achieved significant success with his bestselling fitness book Combat Conditioning. Known as the "Zen Master of the Internet," Matt has mentored top industry professionals like Ben Settle and is celebrated for his unique marketing approach, which masterfully combines spontaneity with compelling storytelling. In this episode… What if the key to creating compelling marketing content wasn't in meticulous planning, but rather in embracing spontaneity? Picture crafting emails, sales letters, or even an entire book without the crutch of a detailed checklist, relying instead on the natural flow of ideas. Could this unconventional approach actually enhance authenticity and boost sales in the competitive world of direct response marketing? Matt Furey, a renowned figure in direct response marketing, reveals how he broke free from traditional constraints by championing spontaneous copywriting techniques. Rather than adhering to rigid guidelines, Matt emphasizes the importance of forming genuine connections with customers through authentic storytelling and contrast. His method encourages diving headfirst into writing with whatever comes to mind, echoing the principles of Psycho-Cybernetics. This approach not only resonated with his audience but also caught the attention of marketing legends like Dan Kennedy. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Matt Furey, President of the Psycho-Cybernetics Foundation, to discuss the power of spontaneous copywriting. Matt delves into the art of crafting authentic marketing messages that truly resonate and explains how his approach can transform the writing process. By focusing on contrast and the authenticity of one's inner voice, Matt offers a fresh perspective on marketing that encourages marketers to let their creativity flow naturally.