

Product Momentum Podcast
ITX Corp.
Amazing digital experiences don’t just happen. They are purposefully created by artists and engineers, who strategically and creatively get to know the problem, configure a solution, and maneuver through the various dynamics, hurdles, and technicalities to make it a reality. Hosts Sean and Paul will discuss various elements that go into creating and managing software products, from building user personas to designing for trackable success. No topic is off-limits if it helps inspire and build an amazing digital experience for users – and a product people actually want.
Episodes
Mentioned books

Feb 7, 2024 • 33min
128 / Trusting Data Quality: The Key to AI’s Future, with Scott Ambler
Agile data strategist Scott Ambler discusses the importance of data quality in AI, managing bias, and the role of humans in harnessing AI's potential and risks. Clean and high-quality data is crucial for successful AI implementation. Understanding and addressing biases in data is necessary. The podcast also explores the challenges faced by product managers when integrating AI tools and provides book recommendations on deep learning, machine learning, and AI.

Jan 23, 2024 • 42min
127 / How Holistic Leadership Builds Better Games – and Product Teams, with Ben Carcich and Aaron Smith
In this episode, Building Better Games co-founders Ben Carcich and Aaron Smith join Product Momentum, offering an inside look at the contributions the video game industry has brought to enterprise tech – and vice versa. Specifically, Ben and Aaron share a fresh take on how holistic leadership and product management help us build things that matter to the people who use our products.
Aaron shares his personal journey where games provided a safe space for him to reinvent himself, shaping him into the leader he is today. And Ben reflects on how his experiences in game development nurtured his thinking and approach to holistic leadership; he emphasizes the challenges and responsibilities of leading a team of gamers tied to the experience only by their ongoing desire to participate.
“Here I was,” Ben says, “bringing together a group of people with disparate interests, and disparate skill levels…. I wasn’t paying them to be there. They were there by choice. I was leading them, and they were following me by choice. There’s all this stuff that you accept as a responsibility, … but you don’t view it as a burden because you’re happy to be there with that group of people.”
Aaron uses the analogy of a 3-deck ship to explain holistic leadership, with the top deck representing process, the next level is product, and the lowest level – below the water line – is culture: how people are actually behaving.
“As leaders, we have to care about culture first, that lowest level,” Aaron adds. “That’s what holistic leadership means: start at the most foundational level and work your way up. Don’t start with challenges at the most surface level and work your way down. By the time you think about what’s truly important, your ship will have sunk. Leaders need to internalize responsibility for that to be a holistic leader.”
Catch the entire conversation with Ben Carcich and Aaron Smith , and how they talk about the value product managers contribute to their enterprise tech roles – but also how that same value might be realized in the video games world where the term is rarely used. You can also watch our episode with Ben and Aaron on the Product Momentum YouTube channel!
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Jan 9, 2024 • 24min
126 / Community First: Flickr’s Approach to Product Management, with Stephanie Cantor
On the eve of its 20th anniversary, Flickr’s approach as a community-centric product continues to propel the company forward. For Stephanie Cantor, Flickr’s Senior Director of Product, the Flickr community extends beyond its 112 million global users; it is integral to the product itself. From ideation to prototyping, Flickr involves its users in every step, sustaining a platform that fosters creativity, connection, and serendipity.
In this episode of Product Momentum, Paul and Stephanie reminisce about her “amazing journey” to Flickr and reflect on the impact she has made in just her first year on the job.
Leading a team of smart, talented people presents challenges at any organization, no matter its scale. But imagine joining a team where the average tenure of your new colleagues is 6-8 years. This was Stephanie’s challenge when she arrived a little over a year ago. Her approach was simple, straightforward, and powerful.
“Everyone knows that I don’t do anything in a vacuum,” she explains. “I’m open and transparent…and very much into collaboration. Back in the day it was just me, an engineer, and I would make really horrible wireframes. And now, I love collaborating with everyone and I think that that’s like the biggest part of my product management philosophy.”
Listen to this episode to hear more from Stephanie Cantor, including:
The future of Flickr – remote work, a mobile platform, and sustainability
How Agile is reshaping Flickr
Inspiring old and new users
The “creative past lives” of all PMs
Her product management philosophy
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Dec 12, 2023 • 29min
125 / Product Management Communities of Practice, with Petra Wille
Product managers seem to enjoy talking about how tough it is to be a product manager. And it is no matter the context of your specific business. Fortunately, as the role becomes more professionalized – and more populated – product communities are popping up and providing ready access to others we can learn from, network with, and vent our frustrations to. All of which, Petra Wille says, underscores the significance of product communities and the need for a collaborative mindset.
Petra is a product coach, author of STRONG Product People and STRONG Product Communities, and co-organizer of the Product at Heart conference, in Hamburg, Germany.
The fact is, “we can’t innovate without involving,” Petra says, emphasizing the collaborative nature of successful innovation. It’s the sense of belonging, of being in the same game and facing similar struggles, that draws product managers to one another at community events, Petra adds.
“Before you decide to join a product community or even attend a meetup,” Petra advises, “make sure you know what you want to get out of it. Understand your personal and professional goals.”
Some product managers want to learn a new technical skill. Others are looking to benchmark their organization’s product management practice against others. And some just want to vent, Petra continues. Find the right fit, she jokes, “because there’s nothing more frustrating than getting a lot of helpful tips when the only thing that you wanted to do was release some steam.”
Petra tailors her coaching and guidance in ways that align as well with veteran product leaders as with freshly minted ones. The one constant is that no matter where you are in your career, great product people are always learning and collaborating with others.
Be sure to catch the entire episode with Petra Wille for take on upcoming trends in 2024, including:
Profitability and the sustainability of ‘digital business models’
Moral & ethical concerns around AI
Regulatory compliance with ecological restrictions, especially in the EU
First principles thinking, now from the perspective of a ‘global product community’
You can also watch our conversation with Petra Wille on the Product Momentum YouTube channel!
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Nov 30, 2023 • 24min
124 / Mastering Product Management: ‘Zooming Out’ for Strategic Clarity, with Shelly Kalish
Shelly Kalish discusses the importance of 'zooming out' in product management, focusing on market trends, technology, and business goals. She emphasizes the need for communication skills and a zoom-in, zoom-out approach for product and career growth. The episode also explores lateral career growth, resilience in post-pandemic work environments, and fostering innovation through trust and collaboration.

Nov 14, 2023 • 26min
123 / Essential Lessons in Digital Accessibility and Inclusive Design, with Dave Dame
“I have Cerebral Palsy,” says Dave Dame, Senior Director of Product Accessibility for Windows at Microsoft®. “But my money doesn’t. So if you want my money, you better build a product or a service I can use, or I’m going to spend my disposable income somewhere else.”
Imagine hearing that from the estimated 2 billion individuals worldwide who identify as having a disability. Not to mention those have a disability but don’t identify as such.“ So that’s 2 billion minimally that we know of,” Dave adds.
The fact is, he continues, we’re all going to be disabled someday. “It’s just that some of us beat you to it. So when we design products for someone like me today, we’re also designing for everyone else in the future. So why not get ahead?”
In today’s conversation with Paul Gebel and co-host Emma Rizzo, a UX Writer and Content Strategist at ITX, Dave explains that we’ve all needed accessibility features – and will need them again in the future – whether our disabilities are permanent, temporary, or situational.
Accessibility features allow those of us in the disabled community to do things they were never able to do before, Dave says. They can be innovative, and frankly, life changing. And for everyone else who is not yet disabled, these features open more options for use and often allow product people to discover the routes with the fewest pain points.
All this can be intimidating to consider. Dave Dame offers the following advice: “Don’t worry about saying the wrong thing; worry about saying nothing.” As product people, we are bound to make mistakes, that is when the learning occurs.
Interested in more on the subject of inclusive design and digital accessibility? Check out the following content from Product Momentum and ITX:
A 3-part blog series, authored by Susana Pallero, ITX Accessibility Consultant and a CPACC-certified Accessibility Solutions Specialist.
Digital Accessibility: Making the Case to Protect a Human Right
The Business Case for Accessible Design
Accessible Design Inspires Innovation for All
Product Momentum’s conversation with Sheri Byrne-Haber.
Digital Accessibility & Inclusive Design: Understanding the Why
Q&A with Antonella Iselli, a Senior UX Designer at ITX.
Becoming a Certified Professional in Accessibility Core Competencies
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Nov 9, 2023 • 25min
Special Edition / Audience-first Innovation: How to Use Data to Create People-Centric Products, with Quincy Olatunde
Quincy Olatunde, VP of Products at Peacock, discusses the importance of data in product development. He emphasizes the distinction between being data-driven and data-informed, and the need for curiosity and vulnerability in product leadership.

Nov 7, 2023 • 32min
Special Edition / Revolutionize Your Product Development Process with Customer Feedback, with Jay Brewer & Zhuldyz Alimbek
Jay Brewer and Zhuldyz Alimbek from Houghton Mifflin Harcourt join the hosts to discuss the importance of user feedback in product development. They emphasize the value of spontaneous feedback, understanding user problems, and incorporating diverse perspectives. The chapter also covers capturing spontaneous feedback, building a positive culture, and the importance of empathy and diversity in product development.

Nov 6, 2023 • 24min
Special Edition / Taking an AI-first Approach to Product Development, with Yochai Konig
Yochai Konig, Vice President, Machine Learning & AI at Ada, discusses the true nature of AI and the importance of setting measurable objectives for its use in products. He explores the emergent capabilities of AI and the potential of combining multiple AI models. The chapter also focuses on effective communication, fine tuning, and distillation in machine learning.

4 snips
Nov 2, 2023 • 22min
Special Edition / Entering the Age of Intelligence, with Todd Olson & Trisha Price
Todd Olson and Trisha Price discuss the implementation of AI in product organizations, emphasizing the importance of solving real pain points. They explore the potential of AI in automating tasks, leveraging data for growth campaigns, and improving efficiency. They also discuss the limitations of AI in decision-making and the importance of human creativity. Additionally, they highlight the challenges faced in the ideation process and the importance of understanding user pain points. The chapter concludes by exploring different product development approaches for chat GPT and TLM models.