Woman of Influence

In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:00:34 Personal Updates and Challenges01:42 The Brand Accelerator Program03:21 Evolution of Messaging Expertise04:45 Expanding Beyond Brand Deals10:02 Permission to Evolve13:07 Supporting Mothers in Business16:03 Introducing my new Mastermind16:31 The Unique Challenges of Mom Entrepreneurs18:55 The Power of Focus and Resilience21:03 Scaling Your Business with Tactical Support23:34 Mastermind Details and Benefits28:00 Final Thoughts and EncouragementQUOTABLES:“Growth and evolution in business are essential for success.” - Julie Solomon“Mothers need tailored support that addresses their specific challenges.” - Julie Solomon“Visibility and leadership are crucial for scaling a business as a mom.” - Julie Solomon“Moms possess unique skills that can enhance their business success.” - Julie Solomon“Embracing one's journey as a mother and entrepreneur is empowering.” - Julie SolomonRESOURCES:[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [MASTERMIND] Want to learn more about my new mastermind? Apply here.[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.

In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.Let's make your content strategy simple, effective, and most importantly, profitable!Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:00:00 Introduction to Strategic Content Creation00:33 The Power of Power and Pleasure Content01:19 Common Mistakes in Content Strategy04:13 Balancing Power and Pleasure Content06:26 Creating Engaging Instagram Stories10:13 Frameworks for Consistent Content Creation11:12 Exclusive Access to Social Media Growth Collective QUOTABLES: "If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you." - Julie Solomon "You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about."- Julie Solomon“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers."- Julie SolomonRESOURCES:[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie. 

I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast. Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content!If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity.Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level.Listen into this conversation to discover how to turn your passion into profitable brand partnerships!Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:00:00 Introduction to Brand Clarity00:18 Welcome to the Influencer Podcast00:40 Interview with Sean Cannell03:32 Understanding Brand and Reputation05:28 Common Mistakes in Branding07:31 Five Brand Identity Steps08:06 Specialization vs. Niche09:59 Steps to Building a Strong Brand14:12 Importance of Specialization19:47 Practical Tips for Creators24:58 Building Awareness and Selling25:49 Understanding Influencer Tiers27:53 Types of Brand Partnerships35:51 Negotiation Tips for Creators43:11 The Future of Influencer Marketing45:54 Resources and Final ThoughtsQUOTABLES:"I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel." – Julie Solomon "Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way." – Julie Solomon "Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in."– Julie SolomonGUEST RESOURCES:Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcastIG: @seancannell RESOURCES:[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch![ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

In this episode, I’m sharing some transformative strategies to help you grow your business by attracting and converting your ideal clients. I’ll walk you through how to get super specific about who you’re serving, how to craft content that speaks directly to their needs, and why aligning your content strategy with your sales goals is a game-changer. We’ll also talk about differentiating your offer and using targeted messaging to stand out in a crowded market. If you’re ready to triple your income and create content that truly converts, this episode is for you.Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:00:46 How to Triple Your Earnings Next Quarter01:38 Strategies for Attracting Ideal Clients02:15 Creating Content That Converts02:51 The Importance of Specificity in Targeting05:00 Defining Your Ideal Client06:43 Aligning Content with Sales Goals09:52 Unique Selling Propositions16:58 Effective Content StrategyQUOTABLES:“To triple your income, focus on targeted content. Content should support what you are selling.”— Julie Solomon“Identify and understand your ideal client deeply. Your messaging should resonate with their needs.”— Julie Solomon“Align your content strategy with your sales goals. Quality content is more effective than quantity.”— Julie SolomonRESOURCES:THE BRAND ACCELERATOR IS NOW OPEN! Ready to turn your current content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer? Join before we close doors on Friday, October 4th! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

In today’s episode, I’m giving you an insider sneak peek into my upcoming Visibility Accelerator Masterclass! I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:02:35 The Power of Effective Messaging06:03 Julie’s Success Story08:03 Mastering Your Messaging13:52 Client Success StoriesQUOTABLES:"Your ability to grow your sales today is directly tied to the strength of your messaging."— Julie Solomon"Messaging is your foundation of influence, authority, and most important, sales."— Julie Solomon“Refining your messaging can attract your ideal clients effortlessly.”— Julie SolomonRESOURCES:[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Clients & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today![ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

In this episode, I’m sharing three powerful message keys that can help you attract your dream client, boost visibility and grow sales in just one hour per week. You’ll learn how to specialize your messaging to stand out from the crowd, position yourself uniquely to increase visibility, and showcase your results in a way that connects with the transformation your ideal clients are seeking - all leading to sales growth from JUST your content. These strategies can not only grow your sales but also build a loyal community of clients, all while minimizing the time you spend on content. If you're ready to streamline your strategy and get more ideal clients knocking on your digital door, this episode is for you!Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:00:41 Three Key Messaging Strategies01:22 Masterclass Invitation03:03 Implementing the Three Key Strategies04:19 Specialization in Content13:14 Visibility: Standing Out in a Crowded Market20:18 Showcasing Results EffectivelyQUOTABLES:"These three things will skyrocket the amount of ideal dream clients that are in your DMs ready to work with you while only investing one hour each week on content."— Julie Solomon"Your job is to position yourself through your content in a way that naturally pulls your dream client to move into your offer."— Julie Solomon"Specialization over generalization always."— Julie SolomonRESOURCES:[NEW TRAINING] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Client & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

I’m thrilled to share today’s conversation with my incredible friend and client Dana Snyder, a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs. Dana recently released a game-changing book that’s making waves in the industry, and in this episode, she shares her inspiring journey of leaving corporate, rediscovering her passion, and creating a successful monthly giving mastermind for nonprofits.Dana dives into the specifics of building a specialized brand, overcoming challenges, and the importance of surrounding yourself with like-minded peers. Whether you’re an entrepreneur, nonprofit professional, or interested in sustainable revenue models, you’ll gain actionable strategies and insights from Dana’s experience.Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:01:29 Dana's Journey: From Corporate to Nonprofit01:42 The Importance of Specialization03:43 Dana's Mastermind Experience13:06 Creating the Monthly Giving Mastermind23:16 Scaling High-Ticket Programs24:59 The Journey to Writing a Book25:32 Exploring Hybrid Publishing26:01 Launching the Book and Monthly Giving Summit37:22 The Power of Belief and InfluenceQUOTABLES:"When you're talking about global impact, when you're talking about changing the Internet with nothing but joyful, good stories, that's not general. That's not being like everybody else. You've got to zig when everybody's zagging."— Julie Solomon“By utilizing the expertise developed in high-stakes environments and transferring it to areas you are passionate about, like the nonprofit sector, you can create meaningful impact and drive success in those areas.”— Dana Snyder"We are following the for profit business trends."— Dana SnyderGUEST RESOURCES:Dana Snyder | Positive Equation@PositiveEquationGrab your copy of Dana’s new book, the Monthly Giving Mastermind: A framework to Build, Grow & Sustain Subscriptions for Good today!RESOURCES:[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Audience & Grow Visibility While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today![ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

Hello friends! In today’s episode I’m both celebrating a significant dual milestone in my life and business: turning 40 and my 10-year journey in the online industry. It’s an exclusive reflection of the milestones I’ve been able to reach and the lessons I’ve learned along the way. If you’re looking to build your brand and business I’ll share the value in making bold moves, even when faced with obstacles. You’ll also learn the value of being a contrarian and setting trends instead of following the crowd. Tune in for all the gems on reaching a decade of success in the influencer industry!Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:33 Celebrating Milestones: Turning 40 and 10 Years in Business02:34 Lessons from Costa Rica: All You Need is Less04:45 The Power of Making Moves13:45 Embracing the Role of a Trailblazer23:05 Finding a Purpose Greater Than YourselfQUOTABLES:“Have a purpose that is greater than yourself and be of service to others.”— Julie Solomon"Make a move, even if it isn't the perfect one."— Julie Solomon"Lean in when everyone else is leaning out."— Julie SolomonRESOURCES:[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch![ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses!If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions. Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses.Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:01:01 The Power of Online Courses02:26 Creating and Launching Your Course04:58 Why Choose Online Courses?08:02 Real-Life Success Stories12:55 Pricing Your Course19:29 The Importance of the First Launch21:35 The Importance of a 10% Edge in Course Creation23:33 Adapting Course Content for Modern Audiences25:10 Effective Course Launch Strategies28:25 Finding Your Course Creator's Sweet Spot31:07 Validating Your Course Idea32:37 The Course Confident BootcampQUOTABLES:"When I think about online courses, I think about freedom."— Amy Porterfield"You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people."— Amy Porterfield"The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more."— Amy PorterfieldGUEST RESOURCES:Amy PorterfieldIG | @AmyPorterfield RESOURCES:[BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course.[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life. There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert. If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course.Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS:00:44 The Overlooked Asset in Online Business02:01 Discovering Online Courses03:13 Investing in Yourself05:27 Creating the First Online Course06:38 The Success of Pitch It Perfect07:51 The Power of Online Courses09:48 Expert Advice and Resources13:14 The Freedom of ChoiceQUOTABLES:"What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?"— Julie"Pitch it Perfect…I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016."— JulieRESOURCES:[DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business![ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.Follow Julie on Instagram!Must Haves This Month! BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.