AI for Business Leaders: The AI Hat Podcast

Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host?This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy.NotebookLM is designed to be your personalized AI collaborator. You can load it up with your own resources and information, then have conversations with it as if it's a knowledgeable team member who's intimately familiar with your projects. But here's where it gets really interesting: NotebookLM can generate audio conversations between AI-created "hosts" discussing the very information you've provided.You’ll hear an example of that, and how this tool can help you in your marketing, in today’s special solo-episode of AI in Marketing: Unpacked. We’re covering:✨ AI-Powered Content Creation: NotebookLM enables marketers to generate high-quality, research-based content quickly and efficiently.✨ Personalized AI Assistance: By uploading specific documents, marketers can create a tailored AI research assistant for their unique needs.✨ Revolutionizing Podcast Production: NotebookLM's ability to generate conversations opens new possibilities for podcast content creation and ideation.Learn more about Mike Allton Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources & Brands mentioned in this episode NotebookLM AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-co-host-unleashing-notebooklms-potential-in-content-marketing/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore how AI is reshaping data-driven personalization in marketing! From real-world examples by major brands to the necessity of precise data collection, this discussion highlights how technology unlocks tailored experiences. Delve into the ethics surrounding data privacy and the balance required between customization and consumer control. Discover practical strategies for integrating AI and the importance of collaboration across teams. This conversation is packed with insights that can help marketers master the art of personalization in a digital world.

Are you feeling overwhelmed by the prospect of integrating AI into your business operations?Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth.The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task.That’s what Katie Robbert is here to help us with.Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services.AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about:✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization’s readiness for AI integration.✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework.✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity.5P Framework Purpose People Process Platform Performance Learn more about Katie Robbert Connect with Katie Robbert on LinkedIn Trustinsights.ai/analyticsformarketers Resources & Brands mentioned in this episode Trust Insights Chris Penn Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI revolution is transforming marketing at an unprecedented pace. It disrupts traditional practices while opening doors for innovative strategies. Marketers must adapt by blending technical skills with creativity and empathy. Ethical considerations are crucial as AI reshapes marketing practices. This change is not just a prediction; it's about navigating the immediate impact of AI on customer insights and content creation. Understanding these dynamics is essential for thriving in today’s digital landscape.

Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's success without the usual headaches?That's where AI comes in. Artificial intelligence is transforming the event management landscape, offering innovative tools and strategies to solve these pressing challenges. But how do you effectively incorporate AI to maximize these benefits?Today, we’re diving deep into this topic with Muhammad Younas, CEO and founder of vFairs, a leading platform in virtual event solutions. Muhammad will share actionable AI strategies and real-world examples to revolutionize your event management—saving you time, improving attendee satisfaction, and delivering measurable success.AI in Marketing: Unpacked host Mike Allton asked Muhammad Younas about:✨ Streamlining Event Logistics with AI: Discover how AI can automate and optimize event logistics, from scheduling and attendee management to resource allocation, saving time and reducing complexity.✨ Enhancing Attendee Engagement: Learn how AI-driven strategies can personalize content and provide real-time interactions, significantly improving attendee satisfaction and engagement during events.✨ Innovative AI Tools for Event Success: Explore the practical applications of various AI tools, such as content creators, reporting chatbots, and networking facilitators, to revolutionize event management and deliver measurable success.Learn more about Muhammad YounasMuhammad Younas is the CEO of vFairs, an event management platform that helps organizations run in-person, hybrid and virtual events. He started vFairs in 2016 and has grown it since to serve over 6,000 events across 100+ industries with 250+ full-time employees globally. Under his leadership, vFairs has become one of the fastest-growing startups in North America as recognized by Forbes in 2023. Before vFairs, Younas was the Chief Revenue Officer at Bayt.com - a leading job site in the Middle East, where he maximized the business footprint in the region and also launched a multi-million ARR SaaS recruitment product called Talentera. Younas is passionate about event technology and frequently shares insights on LinkedIn on how organizations can serve a multitude of business goals with the right event strategy.Connect with Muhammad Younas on LinkedIn Resources & Brands mentioned in this episode vFairs Agorapulse The Virtual Event Strategist podcast AI-Powered Podcast Production: My Podcast Tech Stack Gong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-event-management-ai-strategies-for-success/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Milou Pietersz, founder and CEO of Simply Multimedia, shares her inspiring journey from UberEats driver to a marketing agency leader. She discusses how AI is transforming marketing strategies and enhancing social media workflows. Milou reveals the specific AI tools her agency employs, like Opus Clip and ManyChat, to boost client engagement. Additionally, she dives into future trends in AI and marketing, emphasizing the balance between technology and authentic human storytelling for impactful campaigns.

Join Molly Mahoney, CEO of The AI Content Club and a leading expert in AI for content creation, as she shares insights on revolutionizing content workflows. She discusses how AI can streamline processes and elevate content quality. Discover inspiring success stories of businesses transforming their marketing efforts through AI. Molly also explores future trends in AI, such as stacking GPTs to enhance strategies, and highlights innovative tools for video editing and social media integration.

Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content?With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creators and marketers to produce high-quality visuals.Today, we’re joined by Corbett Drummey, a leading marketing professional from Lightricks, the company behind groundbreaking visual content creation apps like Videoleap and Photoleap. Corbett will share insights into how generative AI is reshaping visual content creation, the advantages it offers, and how you can harness these tools to elevate your marketing efforts.AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about:✨ Leveraging Generative AI: Learn how generative AI capabilities can revolutionize visual content creation and overcome common challenges faced by content creators.✨ Innovative AI Tools: Discover the groundbreaking features of Lightricks' apps like Videoleap, Photoleap, and LTX Studio, and how they enhance content creation.✨ Future Trends in AI and Content Creation: Gain insights into the future advancements in generative AI and how they might further transform the landscape of visual content creation and marketing.Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Connect with Corbett Drummey on X Resources & Brands mentioned in this episode Lightricks LTX Studio PhotoLeap VideoLeap FaceTune Popular Pays AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-visual-content-generative-ai-in-action/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law?In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming commonplace for marketers and agencies. However, this innovative approach brings its own set of challenges and complexities, particularly around intellectual property and copyright law. How can marketers ensure they are compliant and protect their innovations?Today, we’re joined by Mitch Jackson, Senior Partner at Jackson & Wilson, Inc., and an expert in legal issues related to AI. With more than three decades of legal experience, he’s the seasoned professional you want in your corner. But Mitch’s expertise doesn’t stop at traditional civil litigation; he’s also adept at navigating the complex intersections of law, business, and technology. From everyday civil disputes to cutting-edge issues in AI, Web3, and the metaverse, Mitch transforms conflict into collaboration. Mitch will shed light on the intricacies of AI and copyright, offering essential insights and strategies that marketers and agencies need to know to stay on the right side of the law.AI in Marketing: Unpacked host Mike Allton asked Mitch Jackson about:✨ Understanding AI and Copyright : Learn about the key differences between traditional content creation and AI-generated content from a legal perspective.✨ Protecting AI Creations: Discover steps marketers can take to protect their AI-generated content and ensure compliance with intellectual property laws.✨ Staying Ahead of Legal Changes: Gain insights into upcoming trends in IP law and practical advice for staying proactive and informed.Learn more about Mitch Jackson Connect with Mitch Jackson on LinkedIn Connect with Mitch Jackson on X Resources & Brands mentioned in this episode Jackson & Wilson Inc. MitchJackson.com Copyright Office Latest Updates on MitchJackson.com/CopyrightOffice Pete Salsich III The Screen Lawyer Podcast Perplexity Sora Magai Mid Journey The Artificial Intelligence Show AI in law: Revolutionizing Your Legal Practice with Innovative Strategies and Tools How AI Prompts Are Revolutionizing Copyright Law as the New Digital Paintbrush AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-and-copyright-what-marketers-need-to-know/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking to deepen relationships with your customers in an innovative way?With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging.Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the efficiencies AI brings to marketing, allowing brands to focus more on meaningful engagement.AI in Marketing: Unpacked host Mike Allton asked Susan Westwater about:✨ Authentic Customer Connections with Voice AI: Learn how voice AI can create personal and engaging interactions that deepen customer relationships.✨ Strategic Implementation of Voice AI: Discover practical steps and best practices for integrating voice AI into your marketing strategies effectively.✨ Efficiency and Focus with AI: Understand how leveraging AI for routine tasks can free up resources to focus on high-impact, meaningful customer engagements.Learn more about Susan Westwater Connect with Susan Westwater on LinkedIn Connect with Susan Westwater on X Resources & Brands mentioned in this episode Pragmatic Digital, LLC AI Consumer Index NLP - Neuro-Linguistic Programming Wally Brill Scot Westwater Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement Paul Roetzer Mike Kaput Marketing AI Institute Colleen Fahey Larry Minsky Roger Kibbe Charles Spence Steve Keller AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-voice-ai-building-authentic-customer-connections/Start your AI journey with the AI Marketing Primer.Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices