AI for Revenue Leaders: The AI Hat Podcast
Mike Allton
Your revenue team is brilliant, but they are trapped in quicksand.
Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry.
Meanwhile, you are facing a "Year of Reckoning." You know you need to adopt AI, but you are stuck in "Pilot Purgatory," worried about the "Shadow AI" risks your team is already creating in the background.
"AI for Revenue Leaders" is your operational blueprint for the Agentic Era.
Hosted by Mike Allton - a Revenue Architect and Director of Partner-led Growth - this show moves beyond futuristic hype to focus on the practical reality of leading high-performance teams. We don't just talk about tools; we help you build the "Digital Crews" that work alongside your humans.
In each episode, we break down:
The Agentic Shift: Moving from simple chatbots to autonomous AI agents.
Sanctioning the Shadow: Turning security risks into competitive advantages through governance.
The Human+AI Hybrid: Automating the "robot work" so your team can double down on trust, empathy, and closing deals.
Stop guessing. Start architecting.
Secure your team: Download the Executive Guide to Shadow AI: From Security Risk to Competitive Advantage at TheAIHat.com/shadow-ai.
Connect with Mike: Join the conversation on LinkedIn at linkedin.com/in/mikeallton for daily insights on leading the AI-enabled workforce.
Research shows that high-performing sales and marketing professionals waste nearly 70% of their time on "Admin Drag" - the non-revenue generating tasks like data entry and meeting prep that kill momentum. You are paying for top-tier talent, but you are getting expensive data entry.
Meanwhile, you are facing a "Year of Reckoning." You know you need to adopt AI, but you are stuck in "Pilot Purgatory," worried about the "Shadow AI" risks your team is already creating in the background.
"AI for Revenue Leaders" is your operational blueprint for the Agentic Era.
Hosted by Mike Allton - a Revenue Architect and Director of Partner-led Growth - this show moves beyond futuristic hype to focus on the practical reality of leading high-performance teams. We don't just talk about tools; we help you build the "Digital Crews" that work alongside your humans.
In each episode, we break down:
The Agentic Shift: Moving from simple chatbots to autonomous AI agents.
Sanctioning the Shadow: Turning security risks into competitive advantages through governance.
The Human+AI Hybrid: Automating the "robot work" so your team can double down on trust, empathy, and closing deals.
Stop guessing. Start architecting.
Secure your team: Download the Executive Guide to Shadow AI: From Security Risk to Competitive Advantage at TheAIHat.com/shadow-ai.
Connect with Mike: Join the conversation on LinkedIn at linkedin.com/in/mikeallton for daily insights on leading the AI-enabled workforce.
Episodes
Mentioned books
Jun 1, 2024 • 37min
AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino
Today, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms.But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game?That's what Claudia Sandino is here to help us with.Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering.AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about:✨ How to Craft Compelling Content for Social Media with AI - Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience.✨ The Balance of AI and Authenticity - Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance.✨ Tools & Tactics for Tomorrow’s AI-Driven Marketing Strategies - Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively.Learn more about Claudia Sandino
Connect with Claudia Sandino on LinkedIn
Connect with Claudia Sandino on Twitter
Resources & Brands mentioned in this episode
AI for Social
Magai
ChatGPT
Meta.ai
Gemini
Canva
HeyLevi by Ruheene Jaura
The MarTech Show and Scott Brinker
Andy Crestodina
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-creative-partner-transforming-social-media-engagement-with-claudia-sandino/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 25, 2024 • 23min
Building Your First AI-Driven Campaign with Mike Allton
In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it.Key Points: ✨ Planning and defining objectives with AI considerations. ✨ Executing the campaign using AI tools for optimization and automation. ✨ Measuring success and iterating based on data-driven insights from AI.Key Tools or Resources Mentioned: ✨ Campaign Planner ✨ MagaiSHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Powered by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 24, 2024 • 9min
Essential AI Tools and Technologies for Marketers with Mike Allton
The podcast delves into essential AI tools like Magi, Adobe Express, Google Analytics, and more for marketers. It emphasizes planning with AI, campaign execution, and data-driven insights. Exploring WordStream benefits and AI tools for refining marketing strategies is also covered.
May 22, 2024 • 8min
How AI is Transforming Social Media Marketing with Mike Allton
Discover how AI is revolutionizing social media marketing with cutting-edge tools for content creation and personalized experiences. Learn about advanced audience targeting and segmentation techniques that boost engagement. Dive into the power of real-time analytics and adaptive learning algorithms to optimize campaigns. Explore practical applications that significantly enhance marketing strategies and ROI. This conversation sheds light on the future of marketing in an AI-driven world.
May 20, 2024 • 5min
Getting Started with AI in Marketing with Mike Allton
In this episode of the AI in Marketing: Unpacked podcast, it's the first of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.The idea here was to define AI and its role in modern marketing, discuss the evolution of AI in marketing, and point out why it’s critical for marketers to understand and leverage this technology.Key Points: ✨ Basic AI concepts relevant to marketing. ✨ Historical perspective on AI adoption in marketing. ✨ Current impact of AI on the marketing industry.SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/introduction-to-ai-in-marketing/Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Sponsored by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 19, 2024 • 3min
Introducing AI in Marketing: Unpacked
"AI in Marketing: Unpacked" makes understanding AI simple for every marketer. Join Mike Allton as he explores how you can use AI to boost your social media and marketing results, with practical tips and clear explanations in each episode.Brought to you by The Social Media Hat - When One More Hat Is One Too Many.Sponsored by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
