Jake & Gino: Real Estate Investing & Multifamily

In this episode, Jake and Gino get real about the current state of the market, why underwriting deals has become a nightmare, and the crucial shift investors must make from "buy right" to "manage right" to survive this cycle. Learn how to implement a "cadence of accountability," control your expenses with a fine-toothed comb, and create immense value in your existing portfolio while you wait for the acquisition market to thaw.🔑 Key Takeaways:☑️ The 4.5% Reality Check: Achieving a 7% cash-on-cash return is now "moderately to very difficult" in most major metros, with realistic returns hovering around 4.5%-5%.☑️ The Underwriting Nightmare: With rents pulling back and sellers wanting premium pricing based on future growth that isn't happening, traditional underwriting models are broken.☑️ Beware the "Gain to Lease" Trap: Be honest with yourself—your "loss to lease" might actually be a "gain to lease" where your current rents are higher than what the market can support.☑️ Shift to "Manage Right": When you can't buy new deals, you must focus on optimizing your current portfolio. Implement a "cadence of accountability" with weekly L10 meetings, daily reports, and rigorous property walks.❓ Question for the Audience: Are you finding it difficult to underwrite deals in the current market, and what is your minimum acceptable cash-on-cash return right now? Let us know in the comments!  We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we recommend the Smart Talks with IBM podcast, hosted by Malcom Gladwell. If you like bold ideas for the future of technology, you should check it out. We hope you enjoy it as much as we do.

Learn how to move beyond emotional impulses and use critical thinking to evaluate opportunities, align them with your long-term vision, and assess hidden costs and consequences. Gino walks through a real-life case study of a failed partnership to show you how to avoid costly mistakes and make empowering decisions that scale your business.🔑 Key Takeaways:✅ Don't Trust Your Gut Alone: While intuition is important, relying solely on emotions can lead to bad deals. You need a logical, rational framework for critical thinking.➤ The 6-Step Decision Framework:✦ Does it align with your vision? Will this move you closer to your long-term goals?✦ Have you researched the market/idea? Don't be a "novice investor." Do your due diligence on financials, partners, and scope of work.✦ Do you have the time to implement it? Be honest about your bandwidth. Will this distract you from your core business?✦ Can you acquire the capital? If you don't have the money, do you have a concrete plan to get it (e.g., seller financing, partners, syndication)?✦ Will it give or deplete your energy? Is it a soul-sucking endeavor or something that excites you? Aim for "happy money."✦ Do you have the skills/experience? If not, who can you lean on? Don't be blindsided by your own lack of knowledge.✅ Assess Potential Costs & Consequences: Always consider the downside. What's the "return on effort"? Is the juice worth the squeeze? Think about tied-up capital, lost time, and stress.✅ The Power of "Simmering": Don't rush big decisions. Take a step back for a day or two to let new variables emerge and gain clarity.❓ Question for the Audience: Can you share a time when trusting your gut led to a bad real estate or business decision? What did you learn from that experience? Let us know in the comments! We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it’s crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it’s what people say about you when you aren’t in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this video, Gino Barbaro breaks down the 5 Key Functions required to run an efficient, scalable real estate business. Most "gurus" only teach you how to buy and finance a deal (the sexy parts), but they ignore the operations and management that actually make the deal profitable. Learn how to move from being an overworked landlord to a true business executive.Key Takeaways:✅ Job vs. Business: Why most entrepreneurs inadvertently sign up for a "job" when they start investing, and how to shift to a business mindset.✅ The Unsexy Truth: Marketing and Operations aren't glamorous, but they are the only way to scale, find off-market deals, and attract top talent.✅ The Property Log: The essential tool you need for every single asset (whether you have 1 unit or 1,800) to track CapEx, vendors, and maintenance history.✅ Vision vs. Infrastructure: How to balance the "Entrepreneur" who wants to grow with the "Investor" who needs to protect capital. Let's Connect!Question of the Day: Be honest: If you stepped away from your real estate portfolio for a month, would it continue to run efficiently, or would it fall apart? Which of the 5 pillars do you need to work on most? Let us know in the comments! 👇 We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cliff Notenmacher, a seasoned franchise consultant with 20 years of experience, shares invaluable insights into wealth creation through franchising. He highlights the surprising revenue potential of niche businesses like closet organization and gutter services, stressing the importance of scalability and profitability. Cliff also warns against investing in the food industry due to current market pressures. Additionally, he reveals essential criteria for evaluating franchises and offers practical examples of lucrative service-focused models. A must-listen for aspiring investors!

Join Gino Barbaro of Jake and Gino as he continues the discussion on the crucial team members you need to build a scalable and successful real estate enterprise. He stresses that in the current market cycle, the focus has shifted entirely from just "buy right" to mastering the "manage right" component. If you neglect operations, even the most promising acquisitions will turn into "crappy deals".In this video, Gino breaks down the complex reality of raising capital and highlights why Investor Relations is not a side job—it's an entirely separate business that demands a dedicated, critical hire.🔑 Key Takeaways:✅ Great Deals Become Crappy Deals: In this phase of the market cycle, a lack of focus on asset management and operations will destroy returns, turning your best finds into failures.✅ The Foundational Hires: The non-negotiable early hires include a Property Manager, Asset Manager, and Bookkeeper, as discussed in the previous video.✅ Two Businesses, Not One: Running a multifamily operation and managing the equity/investor relations side are two different businesses that require separate systems and attention.✅ The Critical Capital Relations Hire: If you are raising outside capital from day one, you must be prepared for the burden of investor reports, newsletters, K1 distribution, and constant communication—a full-time role that cannot be ignored.✅ The Scaling Tipping Point: Around the 300 to 500 unit mark, most investors become completely overwhelmed by these operational functions and realize they can no longer do everything themselves. We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike shares his compelling personal journey of growing up in the former Soviet Union and immigrating to the U.S., offering a vital perspective on the dangers of socialism and communism as these terms resurface in modern politics. He also unveils his "three rules" for finding and underwriting great deals in the current volatile market, explaining how he targets positive spreads and deep discounts on construction costs.🔑 Key Takeaways:✅ The Three Rules for "Great Deals": Today, Mike focuses on deals that offer:➜ A 2% positive spread between the cap rate and the financing interest rate.➜ A 50% or better discount to the reconstruction cost (targeting existing builds).➜ A 20% to 40% discount off the peak market price.✅ Socialism vs. Capitalism: Having lived in the former Soviet Union, Mike provides a stark warning against socialism, viewing it as a system that ultimately leads to corruption, empty shelves, and a loss of freedom. He stresses that while concepts to help the needy are valid, the system itself is flawed.✅ The Fed's Flawed Approach: Mike agrees that the Fed is "always late" and operates with a flawed model, reacting to old data rather than driving decisions with a forward outlook. He suggests their delayed and aggressive rate hikes "shocked the system" and were potentially political.✅ The Investment Opportunity: The confluence of a complacent stock market (heavy in the MAG 7) and a beaten-up commercial real estate market creates phenomenal risk-adjusted opportunities for buyers who can find motivated sellers and "buy right".Question for the Audience: Mike describes a real-life $79k/door deal with a 9-cap and 7% financing. What is the single most important action you are taking right now to position yourself to find and close deals with this kind of massive dislocation? We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We discuss the critical roles you need to fill—from property management to bookkeeping—and share the painful (and expensive) lessons learned from waiting too long to hire. Stop working in your business and start working on it.Key Takeaways:✅ The "I'ma" Mentality: Why doing everything yourself will cap your growth and lead to burnout.✅ The 3-Month Test: A simple formula to determine if you can afford your first hire without breaking the bank.✅ Top 4 Crucial Hires: Why property managers, bookkeepers, business coaches, and asset managers are non-negotiable for scaling.Question of the Day: What is the one task in your business that you know you should hire out but haven't yet? Let us know in the comments below! 👇  We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We also debate the pros and cons of traditional retirement planning versus active real estate investing. Is the "4% Rule" a path to freedom or just a way to ration your life away? Jake and Gino share their unique approach to multifamily investing, profit per unit (PPU), and why managing debt is the key to surviving market downturns.Key Takeaways:✅ Fiduciary vs. Non-Fiduciary: Why most advisors are like "Supercuts" employees pushing their own products, and how to find an independent fiduciary who works for you.✅ The Problem with Traditional Retirement: Why the "4% Rule" feels like rationing your life and how active investing can offer more control.✅ Multifamily Metrics: Jake and Gino explain their "Profit Per Unit" (PPU) metric and why cash flow is king over net worth.✅ Debt Management: The critical importance of understanding debt terms in commercial real estate to avoid foreclosure during market shifts.✅ The "Retire.us" Solution: How Michael is democratizing access to premium financial planning without high asset minimums.Let's Connect!Question of the Day: Do you trust your financial advisor to act as a fiduciary, or are you managing your own investments? Let us know in the comments below! 👇 We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.