
Jake & Gino: Real Estate Investing & Multifamily How To Negotiate Your Next Real Estate Deal
Jan 14, 2026
13:46
Takeaways
- Negotiation starts with understanding and listening to the other party.
- Creating a connection is crucial for effective negotiation.
- Principled negotiation focuses on relationships, while positional negotiation focuses on winning.
- Understanding the seller's problems can lead to better deals.
- Preparation is key to successful negotiations.
- Seller financing can be a creative way to structure deals.
- Interest rates and terms are important in seller financing.
- Asking the right questions can uncover valuable information.
- Negotiation is about finding a win-win solution for both parties.
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About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com.
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