Art & Science of Complex Sales

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Mar 24, 2023 • 40min

Identifying an ideal customer profile with Bryan Whittington

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Bryan Whittington, Founder of EBS Growth to talk about trigger events and project management in sales.
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Mar 19, 2023 • 39min

Building Processes with Ian Richardson

Key Highlights Include: Having empathy in relationships (9:06)Processes in sales (11:56)Communicating effectively with a buyer (20:28)Building processes (24:51)In addition, Ian provides suggestions and techniques. to ensure effective communication with buyers, such as  the importance of asking questions to understand the buyer's definition of terms like "big problem."  Tune in to this episode of the Art and Science of Complex Sales Podcast with Ian to learn tips and tricks to ensure effective communication with buyers!
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Feb 23, 2023 • 36min

Successful Sales Transformations With Michael Koory

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Mike Koory, the founder and CEO of Blue Sales Fly, a company dedicated to helping sales teams and professionals transform and succeed. Mike has a wealth of experience in the sales industry and offers valuable insights on what it takes to be successful in this field.According to Mike, sales is all about solving problems and advancing the business of clients through the transfer of skills, solutions, or products. Successful sales involves understanding the needs and challenges of clients and finding creative solutions to meet those needs. In the interview, Mike shares his journey into the sales industry and the valuable lessons he learned along the way. He emphasizes the importance of building relationships, adapting to change, and constantly learning and improving in order to succeed in sales.Highlights- Start with credibility- How we've changed the way we value time- The Guide Process- The Art and Science and how it's connected- 44% will go to an existing vendor to solve a problem- Successful Sales Transformations- Governance around behaviors- Goals in SpreadsheetsAre you ready to transform your sales skills and take your career to the next level? Tune in to the latest episode of the Art and Science of Complex Sales podcast. This is a can't-miss episode for anyone looking to elevate their sales game and achieve even greater success. 

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