Having to constantly chase down new leads is an exhausting and stressful way to keep revenue flowing. Wouldn't it be better to have new clients seek you out? To attract new business instead of chasing after it?  There are several ways to make this happen without a huge (or even a small) advertising budget.  This week's episode features a segment from 2013 entitled "How to Attract Business". It's been almost a decade since I first suggested these tactics and they're all still valid. In fact, I still use each and every one. Thanks to CDRC Bryan Switalski for suggesting that we revisit these powerful tactics. [00:19] Intro - Where this week's episode comes from [01:23] Your desperation stinks [03:16] Here's "the secret" [03:54] Step 1 - Create massive value [06:36] Step 2 - Positioning and Authority [09:50] Step 3 - The Hub and Spoke system [11:06] Step 4 - Traffic, lead, and conversion system [12:38] Step 5 - Create a Path [13:57] Recap and implementation ideas Links RayEdwards.com - While you're here, take a moment to check out the resources I've made available to you, and get signed up for my daily newsletter which is filled with "WEIRD COPYWRITING TIPS, TOOLS, And TACTICS That Will Bring You More Traffic, Conversions, And Sales..." How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/598  

This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been. Yes, we still have problems that need solving... No, we're not perfect...but we're better than ever. This week, I'm giving you 5 reasons why now is the best time to be alive. [00:22] My premise: Things are better, and can get better still. [04:35] Why pessimists are fools, and optimists have a better life [06:40]Reason 1: Things are better than ever [07:25]Reason 2: The internet [09:47]Reason 3: Anybody can do anything [12:40]Reason 4: We can change our peer group [15:15]Reason 5: You can no longer escape your past [16:55] So...What do we do now?  [18:42] The most profitable way to do business [20:24] Grow in the structure of good mental health [22:49] The 20:1 ratio (give 20x's more than you ask) [24:42] Use your modern brain [27:24] Have an intentional mindset Links Factfulness: 10 Reasons Why We're Wrong About The World by Hans Rosling Watch One of Hans Rosling's Ted Talks on YouTube   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/597

This week, I'm covering 10 rules for living a richer life, whether you're a writer or not. A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet. These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them. Try them for yourself, and I am certain you will see positive changes and ultimately, a richer life. [00:00] Intro - The rich writer's life? [01:13] Rule #1: Know what you believe, and why [02:05] Rule #2: Keep promises to yourself, and then to others [02:36] Rule #3: Respect the value of time [03:05] Rule #4: Feel your feelings...but don't wallow in them [04:07] Rule #5: Speak only when your words improve upon silence [04:18] The Daily Ray email newsletter [05:08] Rule #6: Don't worry [05:34] Rule #7: Motion precedes motivation [06:22] Rule #8: Laugh at yourself...but not all the time [06:35] Rule #9: Live deep [07:22] Rule #10: Get your satisfaction from the process [09:01] Everyone should write [10:10] Resolutions? Why wait... [11:00] My personal guide [13:28] My personal creed [14:26] Get personal coaching every month Links ThisIsMarketingSchool.com - Each month, get coached by me, and my team of certified coaches. We'll pull back the curtain so you can see what's going on behind the scenes in my business, as well as some of our wold-class clients. We share the best practices, templates, funnels, and marketing methods that have brought us more than $500,000,000 in sales. We don't just hand them over...we show you how to put them to work for your business. Watch This Episode On YouTube How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/596

What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.   [00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework [02:01] Reason 2: Not doing enough research [02:46] Reason 3: Not dealing with competing solutions  [03:49] Reason 4: Your not getting the offer right [04:45] Reason 5: Not enough editing, revising and rewriting your copy RayEdwards.com  - We're making major updates to my main site. It not only looks great, but there are some valuable FREE resources waiting for you here. And, you are one step away from accessing the ONLY personal coaching that gives you the help you need to sharpen your copy skills and your grow your business. Get Coached EVERY MONTH By Me and My Certified Coaches. We will show you what to do in your market, for your product or services … to make more money and increase your profits. Here Is What You Get When You Enroll In the Copy Academy Coaching Membership RIGHT NOW! Individual Private Copy Coaching Every Month ​Monthly Group Mindset Coaching ​Monthly Group Copy Critiques ​Monthly Group Q&A Calls ​Monthly Marketing Templates with Video Tutorials ​ My Signature Copywriting Training Courses: Copywriting Academy & Sales Copy System ​Full Access to My Digital Vault and Archives (Value over $21,000!) ​Access to Our VERY ACTIVE Private Circle Community ​ BONUS: Two Free Tickets To Our Next Live Event in 2023 (Dates and Location TBD) How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/595

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode.  [00:00] Intro - Turning your knowledge, wisdom, and experience into a business [01:27] There's a storm coming...Batten down the hatches? [02:29] Being a personal brand [03:55] How we're transitioning at Ray Edwards International, Inc. [07:55] But if I build a personal brand, I can't scale, right? [08:46] 3 Reasons to build a personal brand [08:57] Reason 1: It's the fastest way to create income [10:31] Reason 2: You can build a citadel to protect your clients [11:20] Reason 3: Customer-funded acquisition of market share [14:09] Whats a brand? [15:50] Closing with a quote   Links https://rayedwards.com/ - Check out the brand new rayedwards.com. There are plenty of valuable resources, free for the taking.   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/594

A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A. That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside. If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials. [00:50] Question 1: How do I deal with "scope creep" when working for local clients? [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy? [11:20] Question 3: What's your favorite ad campaign of all time? Links https://youtu.be/ua5VfCVsDYo Tony Robbins Vintage Infomercial https://youtu.be/L8nt94LCyqY The Most Interesting Man In The World The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/593

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of those are universally beneficial to any business owner/leader. [00:00] Who is this Sean guy? [03:44] When the ship hit the sand [06:38] Restricted operations [07:51] A completely different point of view [09:02] What's the motivation? [12:07] Dealing with the politics and human nature [15:25] Differences for online vs. bricks and mortar businesses [20:47] What's changed at Revel? [27:45] As marketers, we ignore our customers... [29:05] These tactics work in the "real world", too [31:49] Spiritual transformation [32:41] The success bottleneck is here [34:01] Who's in control [38:46] Lessons from Desmond [43:46] If it doesn't work here... [45:21] Back to business Links A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/592

Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what's the hold up? You're about to find out. This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation. The good news? It's fixable. Click below to listen. [00:00] Here's what's going on [01:00] The quote that spawned this episode (@mindset.therapy) [02:01] Just hear me out (Even if you think you've already heard this) [03:14] Yeah, but are you DOING it? [04:33] Okay, Okay... I'll listen... But what is "It"? [04:45] Our greatest addiction [06:43] How does this relate to your business? [07:01] The truth about dopamine [13:00] Why are we addicted? [14:51] What is an emotion? [19:04] It's a breakable habit [20:57] Depression and Anxiety [23:18] Think about it until you can feel it [23:39] Have a plan [24:51] Ready? Links @mindset.therapy - Check out their instagram A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/591

This week, I'm getting back to the core of what I teach by answering questions submitted by copywriters. I encourage you to leave any questions of your own (or corrections/additions to the answers I gave) in the comments on this page. [00:00] Intro [00:56] Question 1 - Should I be worried about A.I. taking my clients? [05:01] Question 2 - Do I need to use contracts? [07:30] Question 3 - Did I write this, or did I steal this? [10:40] Question 4 - What's the best formula for a subject line? Links Click Here for Your Final Opportunity to Work Directly With Ray Edwards to Build Your Million Dollar Freedom Business Get My 100 Best Subject Lines (In the show notes for this episode) Copyscape - Online plagiarism checker How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/590

The term "quiet quitting" predates the pandemic by more than a decade, but has become commonplace since 2020. So, what is it? Quiet Quitting is when you decide to the absolute bare minimum of what is required to keep getting a paycheck...No more aspirations of "moving up the ladder", just "acting your wage", as they say. When the pandemic forced so much of the workforce to work from home, outside of the constant supervision of the traditional workplace, it became a lot easier to quietly quit. This week, I want to talk about where your life-impacting decisions (like quiet quitting) come from, and which part of your brain is calling the shots. Links Click Here for Your Final Opportunity to Work Directly With Ray Edwards to Build Your Million Dollar Freedom Business How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/589