What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.

[00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework [02:01] Reason 2: Not doing enough research [02:46] Reason 3: Not dealing with competing solutions  [03:49] Reason 4: Your not getting the offer right [04:45] Reason 5: Not enough editing, revising and rewriting your copy

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https://rayedwards.com/595