Ray Edwards Show

If you give away free content as part of a “Content Marketing” strategy, it's important to know wthat you should not give away everything. If you give away the wrong stuff, you'll never make any money.   In today's episode I you get the “5 Fatal Flaws Of Free Content” – and how to avoid them. Tip of the Week: The best way to manage all your passwords: Dashlane. Spiritual Foundations: “Does the Holy Spirit convict us of sin?” My answer may surprise you. And when he comes, he will convict the world concerning sin and righteousness and judgment: concerning sin, because they do not believe in me; concerning righteousness, because I go to the Father, and you will see me no longer; concerning judgment, because the ruler of this world is judged.” John 16:8-11 Feature Presentation: 5 Fatal Flaws Of Free Content Content marketing is a great tactic – as long as you don't give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest “fatal flaws” I see people make with free content as a marketing strategy… Fails to move the reader progressively toward a decision Assumes too much about what the new reader already knows. Gives away the thing readers are most likely to pay for. Gives away all the “how to”. (Only give away the “what to”) Closes all the “open loops” in the readers mind. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What experience (good or bad) have you had with giving away free content as a marketing strategy? Click here to leave your comments.

Have you ever known anyone who just never seems to get what they want in life? They make lots of plans but things never seen to pan out well? I believe there are 5 requirements for getting successful outcomes in any area.   In today's episode I will share the 5 Requirements, and explain how you can put them to work starting today. Announcements: Thanks for the 5-star reviews on iTunes from Brian Knight of SuccessForNurses.com, and Cheri Fields at CreationScience4kids.com,  If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip of the Week: Ever wish you had a better way to stand your iPad or iPhone upright? Try the Stump at StumpStore.com. Spiritual Foundations: What is the Kingdom, and how do we know we're in it? For the kingdom of God is not a matter of eating and drinking but of righteousness and peace and joy in the Holy Spirit.”Romans 14:17 We are instructed to seek first the Kingdom of God every day (Matthew 6:33). But what is the Kingdom of God? Is it good works? Being sinless? Bible reading? In Romans 14:17 Paul writes that the Kingdom of God isn't something outside you flowing in — “the kingdom of God is not a matter of eating and drinking”. It's something inside you flowing out — “righteousness and peace and joy in the Holy Spirit”. So how do we experience this practically? How do we “seek first God’s kingdom”? We must be flowing with righteousness, peace and joy in the Holy Spirit. Righteousness is not something you can work for, because it's not based on what you do. This righteousness is actually His righteousness, and it is a gift. (Romans 5:17; 1 Corinthians 1:30) We need to be grounded in the truth that you are the righteousness of God in Christ. (2 Corinthians 5:21) The debt for your sin has been paid, so God says He has cleansed our conscience. We have peace with God and we also have the peace of God. So where does the joy come from? The same place it came from for the disciples. They were filled with joy when they saw Jesus, His hands and His side. (John 20:20) So here's what to do:  every day, practice seeing yourself righteous in Christ. This means don't be conscious of your sins – but rather be conscious of your righteousness. You may be listening to worship music, or to preaching or teaching, but whatever you are feeding yourself on should help you see Jesus, with His pierced hands and side, the same evidence of his finished work that gave the disciples joy. See all your sins forgiven, and you will experience peace and joy. This is exactly how to seek the kingdom of God! Feature Presentation: The 5 Requirements For Success In Anything Clarity Confidence Character Consistency Commitment Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: How have these 5 Requirements helped you to succeed – or how has their absence caused less than ideal results? Click here to leave your comments.

So what books have you read that changed you? This show is about my list of some of the life-changing books I have read. Some of them may surprise you. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip of the Week: I discovered a neat little device that easily lets you clip you iPhone to the AC vent in your car. Surprisingly simple. It's the Kenu Airframe – Portable Smartphone Car Mount. Spiritual Foundations: How many times have you tried to lose weight, or quit smoking, or change some bad habit? Did you use willpower? How did that work out? Most will end up going overboard and binging on food cigarettes, sex, or whatever their “bad habit” was. Often you end up worse off that you were to start with. The reason is: you tried to do it on your own. God's promise is that he works in you both to do and will for his good pleasure. Repeat after me: “God, I can't do this, but you can!”Feature Segment: How to Write Emails That Get Response Feature Presentation: The Secret Book List That Changed My Life “You will be the same person in five years as you are today except for the people you meet and the books you read.” Charlie “Tremendous” Jones Jesus Manifesto by Leonard Sweet and Frank Viola Destined to Reign by Joseph Prince Unmerited Favor by Joseph Prince Business For The Glory Of God by Wayne Grudem 80/20 Sales and Marketing by Perry Marshall The Alchemist Paulo Coelho The One Thing by Gary Keller and Jay Papasan The Purpose Driven Church by Rick Warren Do the Work by Steven Pressfield The War of Art by Steven Pressfield Turning Pro by Steven Pressfield Platform by Michael Hyatt Accidental Genius: Using Wiring to Generate Your Best Ideas, Insight, and Content by Mark Levy Secrets of Dynamic Communications: Prepare With Focus, Deliver with Clarity, Speak with Power by Ken Davis The Stormlight Chronicles by Brandon Sanderson (Way of Kings, Words of Radiance) The Codex Alera series by Jim Butcher The Kingkiller Chronicles by Patrick Rothfuss (The Name of the Wind, The Wise Man's Fear) Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: So how about you? What books are on your list? Click here to leave your comments.

I hear this complaint a lot: “People don’t respond to emails anymore. It’s like they don’t read them, or don’t have enough courtesy to write back.” Usually the person doing the complaining will then expand on how Western society is crumbling around our ears. Rather than spend our time complaining about how inconsiderate people have become, I suggest learning how to write emails that demand a response. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip of the Week: Use the Parcel App to track your packages. This is a handy little app that lets you track all your packages on your iPad or iPhone, without having to log into a website. Spiritual Foundations: Don't let “Christian Stress” trip you up. Feature Segment: How to Write Emails That Get Response There are really two challenges here: first, to make sure people read your emails. Second, to make sure they answer your email while the message is still fresh. Here are five keys to doing both: Make your subject line attention-getting. The subject line of your email should be riveting, like a newspaper headline. The subject line’s job is to get the recipient to read the actual email. One way to do this is simply make your request in the subject line itself: “Can you come to dinner with me Thursday night at 7 PM?” Or, for example, “Do you have a copy of Michael’s PowerPoint slides?” Clearly ask for what you want. Don’t write a vague, rambling narrative, and then expect the recipient to figure out what you want. Get right to the point, and make your request clear: ask them to “deliver the report before 5 PM”… or to “bring the extra projector to the meeting room”… whatever it is you need, clearly make the request in the email itself. Let them know if you even require a response. If you need a response to your email, say so, and make it clear what the response should be. If you don’t need a response, you can simply in the email with, “no response required.” Keep your email short. Nobody is excited to see a novella show up in their inbox. Keep your email shorter than a page. Most email communications can be conveyed in five sentences or less. In fact, you might want to give this service a try. Only one subject per email. You’ll get a quicker response to your email messages if you only address one subject in each email. This makes it much easier for the recipient to get you the information or answers  you need. Your response won’t be held up by the recipient, as she tries to find an answer to just one of the seven questions you asked. What To Do Now Grab the Parcel App to track your packages. Use the above tips to write an email that gets a response! Forgo the “Christian Stress” in your life. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: How did you get better response to your emails? Click here to leave your comments.

Last week we focused on writing powerful, persuasive copy. This week I'm bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters. This is a rare interview with Brian Kurtz of Boardroom, Inc. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Feature Segment: Interview With Brian Kurtz What To Do Now Claim your $2,500 bonus (1 hour of consultation with yours truly) by doing the following: Register for the Titans of Direct Response Marketing using this link. After you have registered, send a copy of your receipt to my support team here. We'll get on the phone and arrange your consultation. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: Have you ever hired a great copywriter, or used the power of copy to sell your products or services? Click here to leave your comments.

One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services. There is a formula for writing such copy, and in today's episode, I will share it. You can start using it today.. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Camilla-NoMoreHamsterWheel, and DayneDad,  for giving us a review on iTunes in the last last week. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip Of The Week  Split-test your life. In direct response marketing, we  test different elements of our marketing, honing on on the most effective variation. This process allows you to be constantly improve the outcomes you are achieving. It occurred to me that I could do the same in my personal life. Here are some routines and habits I am split testing in my own life: Doing my quiet time/”hour of power” each morning first vs. doing my most important work task first each morning. Exercising in the early morning hours vs. exercising in the afternoons. Recording my podcasts weekly vs. recording them 6 weeks in advance Caffeine intake vs. no caffeine intake. Naps each day vs. no  naps each day. The possibilities are endless. What can you split test in your personal life? Spiritual Foundations If you are feeling overwhelmed, stressed, overworked, and anxious – there is rest and peace for you. The Lord wants you to enter into His rest. Now, in the Kingom, everything is upside down. He who wants to be lifted up must bow down, those who want to rule must serve. and those would wish to be first must be last. To achieve God's rest does not mean that we are inactive. It means we understand that while we may labor with God, the outcome is up to Him, not to us. It is in vain that you rise up early     and go late to rest, eating the bread of anxious toil;     for he gives to his beloved sleep. Psalm 127:2 So go ahead, and do what needs to be done – but rest. And when you have done all you can do, then stand. Leave the outcome to God. Feature Segment: How to Write Web Copy That Sells Here is the formula for writing web copy that sells your products and services. First: why it's necessary. People don't take any action initially. They don't know you, like you, or trust you. Copy fills in the gap. Why it's so long. We need to answer all the objections ahead of time. Better for us to raise and answer all the questions first. It's time for a new paradigm. To Sell More, P.A.S.T.O.R. Your Customers A Five-Part Framework For Better Sales Copy If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of the art of copywriting. But what is copywriting, really? One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: “salesmanship in print.” If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a “broke copywriter”. By definition, good copywriters can create money out of thin air. So why does copy so often fail? Copywriting Fails When You Ignore Universal Principles There are universal psychological triggers that help you sell more effectively. The problem is, the field of copywriting is strewn with misleading, manipulative, and even in some cases malicious techniques. You can hardly “swing a cat” without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good.  Many however, are based on tricks of manipulation and psychology that are more than a bit morally wonky. The framework I’m going to share with you today, though, is intentionally based on universal principles that are focused on doing good, and helping people make decisions that are in their own best interest. To Sell More, P.A.S.T.O.R. Your Customers Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd”. And what does the shepherd do? He or she cares for, feeds, and protects the flock. Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd”. It seems to paint an unflattering picture. This kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “good Shepherd”, actually laid down his life for his flock. I am not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers. And, as you might’ve guessed, P.A.S.T.O.R. is also an acronym for the major sections of your copy. Here is the explanation: “P” is for PROBLEM You must begin by identifying  the problem that you are solving. The simplest, most effective way to do this is to describe the problem in great detail. It’s a psychological principle: the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem. Use the reader’s own language, the very words and phrases they use to describe the problem they want to solve. For instance, if you are writing about fitness and weight loss, you might begin by describing their current situation this way: “You've tried every fad diet that’s come along. You’ve started and stopped a dozen different exercise programs, perhaps joined several different gyms, but the truth is you just can’t seem to take the weight off (or keep it off.) Perhaps you’re even feeling a little disgusted with yourself and your inability to control your eating and your weight. You feel like no matter what you try, it’s not going to work.” Remember, you’re not judging their behavior, rather you are describing their experience as it currently is. This means you have to understand their experience as it currently is. You have to know your audience and what they are thinking. As the great copywriting legend Robert Collier said, you have to “join the conversation that is already taking place in the reader’s mind.” “A” is for AMPLIFY The next step is to amplify the consequences of not solving the problem. This is really the key to making sales, and it is probably the most neglected step in the process. What will motivate people to buy your product, invest in your service, or accept your idea is usually not the beautiful outcome framed in a positive light. It is rather, realizing the cost of not attaining that outcome. In other words: what is it costing them to not solve this problem? When I’m writing copy about a business improvement program, for instance, I may have the reader walk through a simple exercise like this:  “Write down your average monthly income over the last 12 months. Then write down what you want your average monthly income to be. Let’s say that your average income is $5000 per month, and your goal is actually to make $15,000 per month in your business. That means the “gap” between where you are and where you want to be is $10,000 per month. You’re paying a cost of $10,000 every month you don’t solve this problem.” “S” is for STORY and SOLUTION  Once you have described the problem, and amplified the consequences of not solving it, it’s time to share the story of how the problem can be solved. This will be different depending on your situation. It might be the story of how you yourself finally solved this persistent problem. It might be the story of how you helped a client or customer discover the solution on their own. It does need to be more than simply a description of what the solution is: telling the story of Bob, the frustrated business owner who was on the edge of bankruptcy, whose family had lost faith in him, and who, out of desperation tried one last idea that saved his business… is infinitely more powerful than simply saying, “One day, Bob figured out the answer.” It should go without saying, but I will say it just in case: the story must absolutely be true. Don’t make these things up. And if you’re thinking, “But what if there is no story?” I would suggest you just haven’t looked closely enough. There is always a story to tell. “T” is for TRANSFORMATION and TESTIMONY The next key step in writing your copy is to remember that whatever you’re selling, whether it’s a home study program, a book, a seminar, your consulting services… anything at all… what people are buying is not the “stuff”, it’s the transformation. When people buy the P90X workout program, they did not wake up one morning and say to themselves, “I sure hope today somebody tries to sell me a bunch of DVDs and a wall chart.”  Those things (the DVD’s, charts, etc) are the “stuff”. What buyers of P90X are actually purchasing is that lean, healthy, youthful physique they want for themselves. The transformation. It’s also important that you offer testimony, real-life stories of people who have made the transformation that you are teaching, and who have done so successfully. Study the most successful infomercials, and you'll discover that they consist of about 70% testimonials. And while most of us will not be writing infomercials, it’s important to remember there are three questions people are asking when you sell them coaching, consulting, or instruction about anything. The questions are: Has this person been able to do what they are describing for themselves? Has this person been able to teach other people to achieve the results they are describing? Will this person be able to teach me how to achieve these results? “O” is for OFFER So far, you have defined the problem, clarified the cost of not solving it, told the story of the solution, and helped your reader visualize the transformation through testimonials from others just like themselves. Now is the time to describe exactly what you are offering for sale. This is the section of your copy where you lay out your offer. You can even create a subheading for the section called something clever like, “Here’s Exactly What You Get”. Make certain that you focus 80% of your copy on the transformation itself. You do have to talk about the deliverables (the class schedule, the DVDs, etc.), but that should only occupy about 20% of your copy in this section. Just remember that as you describe the deliverables in the offer section, you must keep tying them back to the transformation and benefits your buyers will receive.  So instead of simply writing that the buyer will receive “8 DVDs, each containing a 45 minute workout session”, you might instead write that they will receive “8 DVDs that each contain a body-sculpting, fat-burning transformational work out that will help you craft the lean muscle you really want.” “R” is for RESPONSE This is one of the areas where copy tends to often be the weakest: the response request. We are asking the customer to buy. At this point, you should not be shy about making this request. You should tell the customer exactly what to do in order to get your program, your consulting, your book, etc. You should remind them why it’s important o do so. I often write copy similar to this: “You're at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received. But if you want something different to happen, if you want to change the direction of your health (or your relationships, or your finances, etc.) you’re going to have to do something different. Make a new choice, and pursue your new outcome.” And then I will write very specific, directive copy telling them exactly what to do next: “Click the button below, fill out the order form, and we will immediately ship your entire package to you. It will contain everything you need to get started.” Some people shy away from strong language like this, but the fact is, if you truly believe that you have a solution that will solve a problem for people, why on earth would you not be as direct as possible in telling them how to get that solution? In fact, aren’t you doing them a disservice by not making the strongest case possible? My suggestion is that you use this framework to write or rewrite your sales copy. The key to making this approach to writing sales copy successful is the having the mindset of being a “pastor”. If you apply the principles of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often.  What To Do Now Steps you can take to put this week's episode content to work for you: Split-test elements of your daily life and habits. Sign up for the free webinar training on how to write a book in 30 days or less. Run your sales copy through the P.A.S.T.O.R. framework. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What one action will you take from today's podcast that will move you toward the success you seek? Click here to leave your comments.

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it's 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment. My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most businesses fail, it turns out the top 10 reasons are all within your control. In this episode I will explain what the 10 true reasons are, and how to control them and increase your odds of success. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Phil Conrad, Chris Michalowski, Kent Julian, for giving us a review on iTunes in the last last week. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip Of The Week  Did  you ever sit squirming in the movie theater, because you needed to run to the restroom but didn't want to miss an important scene? Now there's an app to help you out. It's called RunPee! RunPee lets you call up the movie you're watching and the app will tell you when is a good time to go to the restroom, how long you have, and even tell you what happens while you're gone. It has silent alarms you can set up, letting you know when it's safe to go to the bathroom, so you don't have to take out your phone in the dark theater. The best part is… it's free! Click here to get the RunPee app.   Spiritual Foundations Following Jesus can be confusing sometimes. First of all, Jesus himself said some of the most puzzling things. And now, 2,000 years after he rose from the dead, there are many conflicting opinions about what he said and did. How do you know who is telling the truth? Who really represents the Spirit of god, and who is a false teacher or false prophet? I think there are 5 distinguishing characteristics that should be warning signals of false teachers or doctrines. (For further reading, see 1 John.) Claims to be the “one true way”. Promotes an “us against them” mindset. Sets up one person as the “ultimate authority” who must be blindly obeyed. Over-emphasizes one doctrine or scripture in a weird way. Uses fear and manipulation to control followers. Remember what Jesus himself said: “By this all people will know that you are my disciples, if you have love for one another.” (John 13:35) Feature Segment: The 10 True Real Reasons Your Business Will Probably Fail Most businesses do not close because of competition, the economy, regulation, or any of the other excuses businesses owners use to explain their failure. Most businesses that fail do so because of preventable mistakes on the part of the business owner. The most common reasons are: Mediocre product, customer service. No employee training system. No marketing system. No investment in business/staff improvement. No clear objectives. No testing and tracking. Inefficiency. Laziness. No advisors. No cash. In the audio, I explore each of these in depth, and provide solutions to each of these problems. What To Do Now Steps you can take to put this week's episode content to work for you: Get your business or web site promoted on my show by givings us a review in iTunes! Review the list of the 10 reasons businesses fail and ask yourself: could I improve in any of these areas? Do what it takes to correct any of the mistakes you or your company might be making right now. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What action will you take this week to strengthen your own business? Click here to leave your comments.

“How do I really start my own online business?” This is a question I hear pretty often. Recently I found myself saying, “Well, it's pretty simple. You just need to…” and then I heard myself spewing out a long list of stuff that was anything but simple. Clearly I needed a simpler, more cohesive answer to this question. That's what this episode is all about. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Ben Wally and Matt McWilliams for giving us a review on iTunes last week. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip Of The Week  This week I'm recommending another book, Ryan Holiday's The Obstacle Is The Way.  In life we are often frustrated by the obstacles we face. Throughout history, there has been a different way of viewing obstacles. A way that was familiar to John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. A belief that the obstacle is not in the way, but that it is the way. The philosophy behind this belief was articulated by the Roman emperor Marcus Aurelius, who struggled to define the way of excellence in any circumstance. In this book, Holiday spells out in simple language that very philosophy. “The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius   Spiritual Foundations What do you trust God with? Over the last few weeks, my life has been deeply impacted by an insight I received from my wife Lynn. In this section of the show, I explain the insight and how to put it to work in your own life. Feature Segment: How To Really Build An Online Business The Right Mindset. This is the crucial foundation you must build on if you want a sustainable business. Something To Say Or Sell (Book & Speech). You must find your own Unique Wisdom Message, and distill that into a Signature Book, Signature Speech, and Signature Product Line. “Platform” Website. These days we don't wait to be invited to the platform, we build our own. Email List. Your most important asset is your email list, and the relationship you cultivate with those people. Social Media System. It's crucial to find a way to market with Social Media without allowing it to consume your time. Content. The currency of marketplace preeminence is the creation and distribution of valuable content that solves a problem people actually have. Traffic. A store with no people in the door is a store that soon will be no more. Conversion. You must convert browsers into buyers if you want to produce profits. Cash Register. The simple but vital matter of how you will be paid. In the audio, I explore each of these in depth, and provide the actual resources I use and recommend for each part of the system. Here are links to the products and services I mentioned in this episode. Content Creation and Other Training Rapid Writing System. Our training program that teaches you how to write and publish your book in 30 days or less. How to Profit From What You Already Know. Our comprehensive course on building a business based on your knowledge, experience, and wisdom. 3-Day Live Intensive. Our 3-day seminar where I share the very latest tactics and tool that are working right now, today. Dreamstorm Workshop. Currently our most exclusive training, where I personally help you discover your Unique Wisdom Message, and turn that into a book, speech, and integrated product suite. (Limited seats available for the July 8-10 event, click here to apply. Acceptance not guaranteed.) Platform. The book by Michael Hyatt that is a must-read. Platform University. A highly recommended membership community. Website Building WordPress. Framework for building your web site. Just use it. Bluehost. This is our recommended hosting company. Get Noticed! Theme. The WordPress theme I currently use and recommend. Studiopress. Very reliable, highly recommended themes for WordPress. Email Marketing Aweber. Email marketing software service. Mailchimp. Email marketing software service, free for the first 2,000 subscribers. InfusionSoft. Handles your email marketing, customer relationship management, and commerce (shopping cart). Conversion and Cash Register Rapid Copywriting. Our course that teaches how to write sales copy fast & easy, including templates. Writing Riches. My book about sales copy. Wishlist. Plugin that turns your WordPress site into a members download area, or full-fledged membership site. LeadPages. Easy software for making landing pages of all kinds. Paypal. Take payments online. PowerPay. Accept credit cards directly on your site. Other Recommended Sites Michael Hyatt Amy Porterfield Cliff Ravenscraft Stu McLaren What To Do Now Here are some steps you can take to put this week's episode content to work for you: Review my 9-item checklist for building your online business and determine what you're still missing. Decide what the next logical step is you can take to fill in your first gap – and take that action immediately. Schedule the remaining actions over the next 90 days. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What part of the system do you still need to fill in to make your business complete? Click here to leave your comments.

Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you’re a reader you remain one, if you’re a writer you tend to write, if you’re a procrastinator you tend to keep procrastinating, and so forth. The key to being productive, profitable, and happy is not in changing your nature. It's in learning to turn your nature to your advantage. In this week's episode, I'll share some ideas on how to do just that. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Brian Holmes, Nick Alexander, Tim, Rick Stevens, and John Stolpe  for giving us a review on iTunes this week. Tip Of The Week  Essentialism by Greg McKeown. This book is a great clarifying breath of fresh air. In an age where we are continually sold the idea that more is better, McKeown recommends “the disciplined pursuit of less.” From the book: The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.   By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us. Essentialism is not one more thing – it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. “ Spiritual Foundations There should be no such thing as a Christian who is perpetually unhappy. But seek first the kingdom of God and his righteousness, and all these things will be added to you. Matthew 6:33 For the kingdom of God is not a matter of eating and drinking but of righteousness and peace and joy in the Holy Spirit. Romans 14:17 For if, because of one man's trespass, death reigned through that one man, much more will those who receive the abundance of grace and the free gift of righteousness reign in life through the one man Jesus Christ.Romans 5:17 For our sake he made him to be sin who knew no sin, so that in him we might become the righteousness of God. 2 Corinthians 5:21 Feature Segment: How To Be Productive, Profitable, and Happy I think one of the real tricks of success is to simply recognize these things you tend to do, and then find ways to make these tendencies support your success. In fact, I think most people are miserable because they fail to do just that. Instead of working with their tendencies in order to succeed (almost effortlessly), they identify their tendencies as the problem and vow to change. That, my friend, is called swimming against the river. And while you may get credit for working your tail off while doing it, you’re not going to make much progress relative to the shoreline. Case in point: for the longest time I was worried about my information “addiction”. Just this morning, I read an entire business book. Read part of a novel. Checked out a few hundred new items in Feedly.  And later I will sort through some 200 emails waiting for me. I have dozens of PDFs in my “To Read” folder on my Macbook Air. I have dozens more videos and audios to go through in my “To Listen” and “To Watch” folders. And once upon a time I thought something was wrong with me because of this kind of behavior. So I struggled against it. I read books about it. I read articles about it. I listened to self-help material about it. Is anyone other than me seeing the irony yet? One day I stumbled across an article by Dan Kennedy in which he detailed his working habits… and I was shocked to discover they were nearly identical to mine (at least when it came to info-consumption)! And Dan saw it not as a weakness to be changed… but rather as a strength to be nurtured. That was life-changing for me. It gave me a way to stop struggling against my natural tendencies, and to embrace the way God made me. That tendency to process large quantities of unrelated information allows me to form connections between ideas, concepts, and methods that I would not possess if I limited my information intake. So now I structure my work and my routine in such a way that my behavior in this regard in strengthened, reinforced, and nurtured — and then put to profitable use in my writing. I look for ways to channel that stream of information so that it’s not wasted. So what does this all mean to you? In my experience, it means that if you find yourself fighting the same old battles (chronic lateness, procrastination, forgetfullness), you’ve probably unwittingly been holding yourself back by resisting your own gifts. If you have trouble with authority, why work in a job when it’s clear you’d be happier as an entrepreneur? If you are always late for appointments — why not just stop making appointments (Arnold Shwarzenneger reportedly refuses to make appointments with anyone, and he seems to be doing okay running the state of California). And if you have tendencies that are frowned upon by others — for instance, sleeping during the day and staying up all night — why not look for a way to turn the tendency into an asset (for instance, by working via Internet with clients or companies in a different time zone… where suddenly YOU are the early riser!)? Just because certain tendencies, behaviors and attitudes are not “acceptable” in one context does not mean those qualities are “bad”. It simply means — at least in my experience — you need to find a different context! And that decision — how you live your life — is (for most of us) entirely a choice. (And to ward off the inevitable objections to my premise: yes, I recognize that there are behaviors and “tendencies” that are illegal, immoral, and unethical. That’s not what we’re talking about here, okay? Anything that falls into those three categories should be jettisoned from your life. ‘Nuff said on that.) Now take a moment to think about this… In what ways could your “limiting tendencies” become strengths? How could your re-arrange your life to make it so? If you can find positive, proactive ways to answer those questions, you just might find yourself more productive, profitable, and happy. What To Do Now Here are some steps you can take to put this week's episode content to work for you: Get the book, Essentialism. Journal some ideas on what parts of your nature you have sought to suppress that might actually be a strength,. Brainstorm some ideas on how you might channel your natural tendencies in a way that is more beneficial, and hat might even be an asset.. Get The Transcript The transcript for this show will be available soon. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What natural tendency do you have that some view as a weakness or liability, but you have turned into a strength or asset? Click here to leave your comments.

There's a saying: “The customer is always right.” But what about customers who are abusive, dishonest, and bullying? Are they always right? I think not. And you must protect yourself and your staff from these bullies. In this week's episode, I share 7 tips for handling abusive or “problem” customers. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Dr. Brad Miller, jself93, Chris Pilon, Roger Carr, Astanc, Clean Colleen, and Chef52,  for giving us a review on iTunes this week. We're holding a contest this month. FIRST… everyone who gives us a review in iTunes will get a FREE copy of two of my books – MoneyWords and Just Get Started! Then, out of all the entries, we will draw one winner at random of our $797 training we just completed called, “How to Profit From What You Already Know”. To enter, you need to (1) subscribe to the podcast in iTunes and (2) give us an honest rating. Be sure you either put your website URL in your review, so we can contact you… or email us AFTER you have published your rating. That way if we draw your name we can contact you and let you know you won. You can also enter by leaving us a voicemail (at the bottom of this post, or click here.) We will have the drawing on June 15th. Tip Of The Week  I really like a habit tracking app called Habit List. From their website: “Habit List includes everything you need to reach your goals, wrapped in a beautiful and intuitive interface. It motivates you, helps you stay focused, and keeps you on track. It’s for all the little things that make a big difference.” I like that you can track streaks, be reminded what is due today, and track your trends. Spiritual Foundations Our job as Christians is not to hide out in the church building – it's to launch out into the world. And Jesus came and said to them, “All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in[a] the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age.” Matthew 28:18-20 Feature Segment: How To Deal With Abusive Customers Sometimes customers are dishonest, abusive, and even psychopathic bullies. You need to protect yourself and your staff from these people. Here are 7 tips for dealing with abusive customers. Have clear policies in place regarding the most common questions your customers may have. Establish a procedure for processing feedback. Respond quickly and decisively. Identify bullies quickly, and disengage politely and quickly. Know when to fire a customer, and do it sooner rather than later. Realize that sometimes the relationship is just not right, and end it. Never engage in a public debate with a customer. By the way, not all customer complaints are bullying or abusive. Most complaints are poorly communicated requests. When you make a mistake, admit it and correct it immediately. As hard as it may be, don't let the crazy antics of a few troublemakers distort your perception of your customers, or yourself. If you get 99% positive feedback, and 1% irrational criticism, recognize that the problem is likely not on your end. What To Do Now Here are some steps you can take to put this week's episode content to work for you: Ask yourself how, as a follower of Christ, you can exert more influence for his Kingdom in your so-called ordinary life. Review the list of actions for dealing with abusive customers, and start putting this into place immediately. Review your customer records and ask yourself if there are a few stinkers you need to get rid of. Get The Transcript Get the transcript for this show by clicking here. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: Have you ever had to deal with a “crazy customer”? How did you handle it? (NO NAMES, PLEASE!) Click here to leave your comments.