Ray Edwards Show #126: 5 Fatal Flaws Of Free Content [Podcast]
If you give away free content as part of a “Content Marketing” strategy, it's important to know wthat you should not give away everything. If you give away the wrong stuff, you'll never make any money.
In today's episode I you get the “5 Fatal Flaws Of Free Content” – and how to avoid them.
Tip of the Week:The best way to manage all your passwords: Dashlane.
Spiritual Foundations:“Does the Holy Spirit convict us of sin?” My answer may surprise you.
And when he comes, he will convict the world concerning sin and righteousness and judgment: concerning sin, because they do not believe in me; concerning righteousness, because I go to the Father, and you will see me no longer; concerning judgment, because the ruler of this world is judged.”
John 16:8-11
Feature Presentation: 5 Fatal Flaws Of Free ContentContent marketing is a great tactic – as long as you don't give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest “fatal flaws” I see people make with free content as a marketing strategy…
- Fails to move the reader progressively toward a decision
- Assumes too much about what the new reader already knows.
- Gives away the thing readers are most likely to pay for.
- Gives away all the “how to”. (Only give away the “what to”)
- Closes all the “open loops” in the readers mind.
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Question: What experience (good or bad) have you had with giving away free content as a marketing strategy? Click here to leave your comments.