The InvestHER Podcast

Most people find the idea of raising capital intimidating, but it shouldn't stop you from taking the next step.  In this minisode, Liz and Andresa talk about their recent $20 million raise and the valuable lessons they learned from it. Liz shares tips on how to put your best foot forward when it comes to fundraising. Scaling your business involves shifting your strategies in order to align with your new goals. Consistency, creating momentum, and building relationships–all of these are important as you set out on your fundraising journey. Whether you're just starting out or you're looking to grow your business, listen in and get actionable advice that you can use to begin fundraising now. Quotes • “The work begins when you close. The work doesn't begin before that.” (2:30-2:33) • “When you achieve something bigger for yourself, make sure you stop and appreciate where you started." (3:32-3:35) • “Action creates momentum.” (3:44-3:45) • “When you start to scale, you have to pivot. You can't keep doing the same things that you were doing previously, right? So something has to shift for you to meet the new threshold, to meet the new goal.” (04:53-5:02) • “I think that a lot of people just put it out there, but then they forget to analyze the numbers, right? How many people registered to your webinar? How many people showed up? How many people watched the video, the recording that went after? And then how many people from that batch of people watching it really submitted and became an investor? So it’s all math behind the scenes.” (8:26-8:54)  • “It heats up at more at the end and have faith. Keep the process moving. Keep your consistency in a variety of modes. Don’t give up.” (10:31-10:38) InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

Do you find yourself feeling guilty when you’re not busy? You’re not alone. And, believe it or not, this way of thinking and feeling runs in the family. In this episode, Kate Northrup shares her story of overcoming personal and culturally inherited limiting beliefs and finding a loving relationship with time and money. She sheds light on the importance of self-care and how it’s not equal to sacrificing productivity. By doing less, we’re actually creating a more meaningful impact on our well-being and on our future generation’s well-being, too. As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital platform called The Origin Company that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out. Kate teaches data and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress. She’s the author of Money: A Love Story and Do Less and the creator of the Do Less Planner System. Kate’s work has been featured by The Today Show, Yahoo! Finance, Women’s Health, Glamour, The NY Times, Harvard Business Review, and more. She lives with her husband and their daughters in Miami. Tune in if you want to learn how to start your own love story with money and time. Quotes • “They are not separate. Our financial well-being is deeply connected with our emotional well-being.” (7:16 - 7:22) • “Because historically, as women, there has been so much limitation and oppression, especially around financial empowerment, we have to understand that the ancestral trauma of the women in our lineage actually lives in ourselves.” (13:43 - 14:00) • “I think it's a very common assumption that people hear do less and they automatically replace it with do nothing. So what it is, is doing less of the things that don't get you the results that you want so that you have more energy, time, and bandwidth for the things that do get you the results.” (21:47 -22:17)  • “My work is not exclusively determined by what I do and how busy I am.” (23:28 - 23:33) • “There's a level of stress and pressure that feels like home to you. And so if you don't address that and choose what home feels like to you, you will continue to recreate what home feels like to you through creating stress, dizziness, and pressure” (26:59 - 27:25) Connect with Kate: Website: katenorthrup.com IG: @katenorthrup FB: facebook.com/katenorthrupcommunity/ Twitter: @katenorthrup  Resources mentioned:  The Big Leap by Gay Hendricks Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski Emergent Strategy: Shaping Change, Changing Worlds by adrienne maree brown InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android  Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

Building your network is a crucial process in any business. Whether we like it or not, we have to learn how to strategically network. How do we make the most out of it? There’s a better way to position yourself in making networking work for you. In this episode, Liz and Andresa will talk about their views on networking and the great impact it has on both real estate and our lives. Andresa shares her criteria for selecting a networking event worth going to. It makes sense - we don’t buy every single property that comes our way, so we must also be careful of how we spend our time and not give in to every engagement opportunity out there. Listen as she breaks down the principles to adhere to in determining the action steps during these events and the effective ways to make an impression even through short interactions. Quotes • “The bottom line is networking is part of doing business. It’s part of real estate. So if I like it or do not like it, I've got to do it. The point is, how can I do it in a way that works for me that I honor myself, and I am also accomplishing what I'm there to do?” (2:15 - 2:36) • “I just don't want to be the spectator [in networking events], I want to get something out of it. I want to make my time worth when I am there. ” (2:40 - 2:49) • “If you are investing in real estate, you are not putting your money in all different properties that come across you. So why are you putting your time into different networking events without having any criteria?” (3:10 - 3:22) • “Select five themes or things that you are focusing on in your real estate, in your business life, in your personal life, and prioritize that.” (7:16 - 7:25) • “Go from transactional networking to mindful networking.” (7:35 - 7:39)  • “When you go to those networking events, just be you. Just be who you are. And then you're going to connect with the right people. Because if you pretend that you're somebody else…you're not gonna get what you're looking for.” (9:10 - 9:32) InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

Is perfectionism holding you back? Be wary, because it might be procrastination in disguise. Although curating social media seems to be time-consuming, the key is to have a plan for it where you shoe your authenticity. In this episode, Jasmine Star breaks down the power of storytelling, how it is used to build connections, and why we should move past fear. When the fear of vulnerability or judgment gets in the way, how do we establish authenticity, which is the very core of human connectedness? Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school and became an internationally recognized creative entrepreneur, later becoming the founder and CEO of Social Curator, a social media marketing platform for business owners. Some days you'll find her featured in Forbes, Entrepreneur, and INC magazine, other days you'll find sharing helpful posts on social media to empower, or helping business owners to build a life they love on her podcast, The Jasmine Star Show. Stay tuned to know the three E’s in creating content and systems to implement to avoid getting stuck in the hamster wheel and facing social media mishaps. Quotes • “We all have different skills and talents… What I am about is getting the most amount of people interested and/or invested in what I am doing. And the way that we do that is not by just sharing more information. It's about sharing information as distilled from our perspective.” (7:01 - 7:25) • “Our earliest ancestors told stories as a way to create connection. Nothing has changed to this day, except for the fact that we are resistant to telling stories, or getting personal for fear of what people will say.” (08:16 - 08:33) • “You're not alone and you're not a special snowflake. The only difference is that some people decide to move in spite of fear.” (12:26 -12:32)  • “Perfection is just procrastination in disguise…because perfection is entirely subjective.” (12:46 - 12:56) • “We will never get freedom without a system. We will never know where to skimp or splurge without knowing exactly where our time is going, to begin with.” (16:17 - 16:27) • “If we want to save time, we must slow down before we speed up.” (24:51 - 24:55) Connect with Jasmine: Website: jasminestar.com IG: @jasminestar FB: https://www.facebook.com/JasmineStar Twitter: @jasminestar Linked: https://www.linkedin.com/in/jasmine-star/  Resources mentioned:  The Big Leap by Gay Hendricks InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

Practice due diligence… We hear that all the time. We ask questions and get all the answers we need, but does it stop there? Definitely not. In this episode, Liz and Andresa discuss practical tips to apply in applying due diligence and how it does not stop at mere inquiries. This shows that we must go above and beyond because in this business, not disclosing the full information about the property is more common than you think. Andresa gets nitty-gritty on what you need to focus on when evaluating a property. She emphasizes the importance of questioning the validity of the papers and looking into both the interior and exterior of the estate down to the last detail.  Jump right into the show to find out the five important items to consider in the due diligence process! Quotes • “It is your job to verify the information.” (3:00 - 3:04) • “The chances of an owner slash seller, being completely upfront with all the information, the bigger the deal, the more is kept out. So just keep that in mind.” (3:42 - 3:51) • “You've got to understand what is the condition of the current system…so you know that you need to consider those replacements pretty soon. Don't assume that everything is going to, you know, last forever, because it won't.” (6:30 - 6:59) • “The trick over here is your eye needs to be in four corners at all times.” (11:59 - 12:04) • “Due diligence is absolutely critical… It's like a muscle, right? You get better every time you do it.” (12:13 - 12:18) • “It's all about taking one step forward… [and] putting it into action.” (12:27 - 12:32) InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

Do you spend more time working on your business or working in it? That is the vital question to answer in determining whether or not you are on your way to scale. In this episode, Page Turner from HGTV's "Fix My Flip's" will demystify the common mistakes and misconceptions in doing flips. She highlights the significance of mindful networking, the power of mentorship, and building a strong team set up for success. Page Turner is an Entrepreneur Extraordinaire, Principal Broker, Business Development Coach, Vision Strategist and founder of EGAP Real Estate and LIFE-Changers, Int’l™. It is Page’s belief and testimony that through vision planning and execution, a LIFE-Changer will yield high returns to live successful lives on purpose. Page believes that starting a business or living their best GO! LIFE will increase and strengthen their inner power, stability and profitable future to live their biggest dreams and leave a lasting legacy. Listen until the end to accumulate tactics to employ in nailing your next flip and asking for help for better efficiency! Quotes • “I need to have some structure in order for me to be able to do a profitable flip because that's the goal.” (10:50 - 10:58) • “The first mistake people make is that they don't get a mentor, they don't shadow somebody.” (10:34 - 10:38) • “ I do find that fear holds so many women back from asking for help when they're in trouble.” (15:46 - 15:51) • “I do see less women asking for help…but we carry so much on our shoulders… It's just a matter of learning and getting around other like-minded women… Know how to ask, where to ask.” (16:31 -16:50)  • “You're stuck because you're thinking that you are a solo, and you will be solo. And this is a real estate, it's not a solo game. It's a team game, and you better start playing it right now.” (17:12 - 17:23) • “We drown sometimes in our work. And that goes back to because we only depend on ourselves… We try to do it all on our own and that will kill us too real quick.” (39:35 - 39:50) Connect with Page: Website: pageturnerunlimited.com IG: @pageturnerunlimited FB: https://m.facebook.com/page.turner.33 Twitter: Pageturnertv  Resources mentioned:  Will by Will Smith InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

We got it all wrong about writing a business plan–it doesn’t have to be fifty pages long! The key is to keep it short and simple. In this episode, Liz and Andresa discuss how a business plan establishes the clarity we need to keep us going without losing sight of the goal. Liz breaks down the parts - a vision statement, a mission statement, objectives, strategies, and tasks. While many people focus on the last part, you should beware of being too task-focused without the end goal in sight… Oftentimes, this is how we feel lost and misaligned. Listen in to learn practical examples and tactics to apply in making your one-page business plan! Quotes • “Can a business plan be this simple? I didn’t say easy to execute. I said simple. And that's the key with a business plan.” (2:19 - 2:26) • “[It’s] a guide. And that's why I think every property, every business, every venture you are involved in, you need to have a one-page business plan. ” (2:32 - 2:40) • “You're always morphing, you're always expanding to the next thing. And if you don't talk about it, it's like a one and done. You have to continually talk about it [the business plan]. People's lives change. Their visions change.” (3:42 - 3:52) • “A key to being successful in this business is being nimble and being flexible and adapting.” (7:17 - 7:21) • “The level of your success significantly increases when you put things to paper.” (8:29 - 8:34)  • “Take a day and go write out. Make sure you have your vision statement, your mission statement, your objectives, and everything and align with that. If you don't know what the vision and the mission of your organization [are]… I don't see how you're going to exist long term, to be perfectly frank.” (11:21 - 11:39) Resource The One Page Business Plan by Jim Horan InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

Believe it or not, neuroscientists point out that our decisions are mostly made by emotions. And that is how the power of storytelling comes in. As an investor, how do we harness the power of storytelling in your business? In this episode, Karen Eber discusses the impact of sharing stories and sparking valuable conversations. She breaks down the formula for building your story and capturing the audience’s attention through authenticity. By understanding how the brain works and engaging the senses, we can optimize the manner we interact. Karen Eber is an international consultant, keynote speaker and the CEO and Chief Storyteller of Eber Leadership Group. She works with Fortune 500 companies and has inspired many through her articles published in Fast Company, CLO Magazine, and Training Industry Magazine. Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner. Karen is publishing a book on storytelling with Harper Collins in 2023. Listen in to get practical tips for better storytelling and a simple four-part framework to apply to share your thoughts with impact. Quotes • “You can use story to shift the energy to connect with people.” (9:12 - 9:16) • “The way you get people to be open to an idea, to shift thinking, to inform influence, inspire, is through stories.” (9:48 - 9:55) • “When you tell a story that engages the senses, the brain actually lights up in the listener as though you are the person doing the activity.” (16:34 - 16:42) • “Stories often aren't the face value, but that higher level aspiration that you can connect to.” (22:21 - 22:28) • “If you are telling a story and you haven't bothered to learn anything about the audience, it is a chance to lose your audience. Because if you're telling a story that's not relevant to me, I'm going to feel like you don't understand me at all.” (27:28 - 27:41)  • “Good storytellers become good storytellers because they work at it… Don't wait for the perfect story. Take your stories and make them perfect.” (35:35 - 36:09) Connect with Karen: Website: www.kareneber.com  IG: @kareneber1 Twitter: @kareneber1 Linkedin: https://www.linkedin.com/in/kareneber/  Resources mentioned:  The Win Without Pitching Manifesto by Blair Enns No Hard Feelings by Liz Fosslien and Mollie West Duffy InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

We spend all our time assessing ourselves - if our property offers value, if our prices make sense, and if we are good hosts. However, let’s not forget to assess our guests too. In this episode, Liz and Andresa point out the significance of having a vetting process and how this saves a lot of time and headache. Andresa breaks down the helpful strategies to apply to attract your ideal guest. She highlights how we can utilize the property description to list down every single detail and have those laid out as clearly as possible. This way, there is no confusion and complaints. On top of that, she suggests having the guests sign an e-contract. Jump right into the show and learn the tactics to a better position in short-term rentals so both you and your guests can have a smooth experience. Quotes • “If you don't have a vetting process in place, believe me, you're going to be matched with somebody that is going to cause so many troubles.” (1:25 - 1:35) • “Put it [description of a perfect STR guest] everywhere, because people might miss it. And they might bring a pet to your place that it's not allowed. So have it all the descriptions laid out as clear as possible.” (3:00 - 3:14) • “At the end of the day, it’s your property, your liability.” (7:51 - 7:55) • “I have a standard contract…and everybody seeing the property needs to sign it electronically… I believe it had allowed me to save a lot of trouble I’d never had to do any repairs on the property because it was all established there.” (8:05 - 8:29) • “Where do I go for breakfast? What do you recommend? Like, all those questions, if you're getting started in short-term rent… All of those questions are great. Do something with them, put them in your SOPs.” (11:25 - 11:39)  • “[Put] recommendations for restaurants, and stores and entertainment, all of it, online and in paper, both. Save a ton of time and have so much fun doing this and a ton of profit at the end of the day.” (11:44 - 11:59) InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.

When facing financial struggles, how is your mindset? It’s either thinking like a victim or finding ways to improve the situation. For today’s guest, she chose the latter and decided to scale exponentially in real estate. In this episode, Ellie Perlman shares her story on how she started from poverty and turned the situation around by making the active choice of finding the common denominator of successful people. She got into the game of real estate by studying and being mentored. She points out that the way to win in this industry is treating the investors and tenants right. Being confident with yourself and utilizing the power of visualization are the ingredients for robust execution. Ellie helps passive investors grow their wealth through multifamily investments in the strongest markets across the U.S., and maximize their returns by implementing comprehensive value-add plans to unlock investment value and increase profitability. Stay tuned until the end to be inspired to scale and make a huge impact in the realm of real estate. Quotes • “When you're struggling financially, you have two options. You either... be the victim…or you can say, wait a minute, what can I do to improve my situation?” (5:51 - 6:12) • “When you don't have money, all you can think of is how do I make money. You're just obsessed with money. And and that's where I was, and I'm not ashamed to admit it.” (12:45 - 12:54) • “If you're focused on the right things…treat tenants, employees, and investors right, the money will follow.” (17:43 - 18:50) • “When you put a number in a specific numerical measurable target, it's much easier to set immediate goals and take actually immediate actions.” (24:21 -24:51) • “We try not to be overly focused on certain markets and stick to them for years. We try to let the data guide us, you know, that's one of the things that we do on top of just thinking outside of the box.” (43:02 -43:14)  • “The one thing I keep telling people [is] that when you do get advice, pay attention to who you get advice from. If they're successful in the area where you're getting the advice from, then you want to listen.” (49:04 - 49:15) Connect with Ellie: Website: https://www.bluelake-capital.com/  IG: @ellie.perlman FB: https://www.facebook.com/ElliePerlmanRealEstate  Twitter: @PerlmanEllie LinkedIn: https://www.linkedin.com/in/ellieperlman/   Resources mentioned:  Rich Dad Poor Dad by Robert T. Kiyosaki Rich Dad's CASHFLOW Quadrant by Robert T. Kiyosaki Who by Geoff Smart The ONE Thing by Gary Keller and Jay Papasan InvestHER CON  Time: June 23-24  Place: Charlotte, NC InvestHER CON is a full circle transformational experience created with the women investors’ needs, desires, and schedules in mind. The event brings top-notch experts in Real Estate Investing, Business Strategies, and Self-Care who will push the boundaries, expand the mindset, and promote deeper connections among the attendees. Learn from real teachers who will share actionable strategies so you can leave the event with the knowledge, connections, and confidence to grow your investing business and live life on your own terms. Get your ticket today: https://www.therealestateinvesther.com/investhercon How To Join the InvestHER Movement  1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses, and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, and it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousands of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.