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Creative Outcomes

Latest episodes

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Aug 23, 2022 • 12min

Incentive Compensation: Sales Commission

Sales commission is variable compensation tied to incremental revenue. Tune in to find out when you should use this incentive compensation strategy.SHOW MORE
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Jul 20, 2022 • 9min

Incentive Compensation: Phantom Equity

Phantom Equity (Phantom Stock) is a cost-effective way to give someone a raise or a promotion without shelling out any cash. Tune in to learn more about this incentive compensation strategy.
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Jun 23, 2022 • 17min

The Importance of Revenue Forecasting

Revenue forecasting is essential but often overlooked by agencies. What is revenue forecasting, exactly? Tune in to find out!
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May 25, 2022 • 13min

Why Time Tracking Matters

Are you leaving extra revenue on the line? Learn how time tracking can improve your business and lead to better decision making!
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May 25, 2022 • 29min

How I Sold my Agency with Dave Bunce @ Morphio

Meredith and Ryan explore the ins and outs of finding an acquirer, negotiating a deal, and buying other agencies with prolific agency operator, Dave Bunce.
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May 25, 2022 • 13min

Profit First is Holding Back your Agency

The Upsourced team breaks down Profit First - what it is, who it's for, and why it's the wrong answer for a scaling agency on a path to liquidity.
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May 25, 2022 • 17min

4 Lessons Learned Selling An Agency

Having worked through dozens of M&A deals - both personally and with clients - the Upsourced team has compiled its list of the TOP 4 LESSONS LEARNED when selling an agency. Must listen for any owner thinking about selling now or in the future.
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May 25, 2022 • 34min

ESOPS for Marketing Agencies with Jay Powers

Get under the hood about a lesser known, but really interesting avenue for selling your marketing agency - Employee Stock Ownership Plans (ESOPs). They just might provide the best combination of money in your pocket and a lasting culture for your team.
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May 25, 2022 • 17min

How to Find An Acquirer for your Agency

Thinking about selling your agency? Let us guide you through 5 tips on how you can find the right person to buy it.
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May 24, 2022 • 13min

5 Fundamentals for Building a Sellable Agency

The best outcomes happen to agencies who have been building and scaling with the end in mind, even if the owners didn’t initially have any real plans to sell. Ryan and Meredith share the 5 attributes we’ve seen in our clients with the best M&A outcomes and the things all agency owners should begin focusing on regardless of their plans to sell.

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