Creative Outcomes

Discover the importance of both financial and non-financial metrics when analyzing the health of your agency with Marcel Petitpas.When it comes to evaluating the success and performance of an agency, the focus is historically on financial data. It’s all people want to look at while spending little to no attention to non-financial data, even though they’re key factors in diagnosing your agency’s problems. Dive further into this topic by listening to Ryan and Marcel!For more information, reach out to us here: https://upsourcedaccounting.com/contact-us/

Your agency should be tracking employee utilization. What's a good utilization rate? Why should you be tracking it? How do you get your team to start tracking their time? These are all topics discussed in this podcast episode. Need more information? Contact us: https://upsourcedaccounting.com/contact-us/

This is the third part to our Creative Agency Survival Guide: Recession Edition (guide: https://hubs.ly/Q01rFvjq0). In this episode we're going to focus on how to manage expenses and how to create a contingency plan.

It's not easy to keep money coming in during a recession. Let's dive into the key risks and how you can prepare.Free Guide: https://hubs.ly/Q01rFvjq0

If you’re an agency owner wondering how you should be preparing your business for a recession, you’re in the right place. The first thing you should be focused, and what we’re going to help you think about, is cash. How much do you need, and where can you get more of it? Use this link to get the guide: https://bit.ly/3zeB6nK

A B-corp is a certification. The not-for-profit - B Lab - created a set of ESG standards (environmental, social, and governance) that they believe every business should follow.

Profit Sharing - a discretionary annual bonus based loosely (or sometimes strictly) on annual profits. Tune in to learn the ins and outs of this incentive compensation plan with special guest Tony Cox!

Sales commission is variable compensation tied to incremental revenue. Tune in to find out when you should use this incentive compensation strategy.SHOW MORE

Phantom Equity (Phantom Stock) is a cost-effective way to give someone a raise or a promotion without shelling out any cash. Tune in to learn more about this incentive compensation strategy.

Revenue forecasting is essential but often overlooked by agencies. What is revenue forecasting, exactly? Tune in to find out!