The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

As you may know Ron Baker is a founder of the VeraSage Institute, a think tank for professional firms; and that Ed Kless is a senior fellow. The Institute holds a biennial conference during which the fellows and some friends are invited to gather share their knowledge in a symposium atmosphere. The next event takes place in Ed's hometown of Allen, TX. This episode is a live broadcast from the Symposium and will feature Guest conversations from other VeraSage Fellows. We hope you enjoy this peak into the gathering.

Ron and Ed have been fascinated with the US military use of the After-action Review as a knowledge management tool. Recently, Ed encountered Chris 'Elroy' Stricklin, a former member of the USAF's Thunderbirds, at a Sage Intacct Conference and thought it would be great to have him on the show to talk all things AAR.

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you'd like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

After the Civil War, corporations grew to unprecedented size. The public was suspicious of this concentration of economic power, and politicians responded in 1890 by passing the first antitrust law, the Sherman Antitrust Act. Over the years, antitrust policy has evolved through further legislative acts and amendments, regulatory guidelines and judicial interpretation, which have implications for pricing strategies. Join Ed and Ron as they discuss some of these laws, as well as the economics of price signaling to competitors, which is not a violation of antitrust laws.

This episode is based on a session that Ed has delivered for the past three years. It is dedicated to the possibility that innovation goes beyond just technological developments. Technology is important, but it is only a small part of innovation. For innovation to be more fully complete we must look at other areas including the internal processes of the organization and most importantly the very language we use. Innovating like this is hard work and not for everyone because it requires deeper thinking than usual. If you believe you can attain this level of thinking, you are invited to listen to this session.

Ethical problems arise in hourly billing due to the misalignment of interests created by the system. It's hard to be a good citizen in a bad culture. Professionals who use hourly billing may not have malevolent motives when engaging in padding their hours. The problem is professionals pad their timesheets because sometimes they know that the value of the service they provide is worth more than the time spent. Join Ed and Ron as they discuss the ethical and professional issues of hourly billing versus pricing in advance.

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you'd like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, @asktsoe, or email us at asktsoe@verasage.com.

Ron and Ed interview the dynamic Magatte Wade. Magatte is the founder and CEO of Tiossan, a high-end skin care products line based on indigenous Senegalese recipes and ingredients. Tiossan products are distributed via www.tiossan.com, as well as through selected boutiques and Nordstrom. Tiossan commits at least ten percent of profits to the creation of entrepreneurial schools in Senegal designed to develop the next generation of Senegalese genius. Previously, Magatte founded Adina World Beverages, with African-inspired drinks sold throughout the United States at retailers including Whole Foods and Wegmans. Prior to her departure from Adina, she assembled an executive team featuring a co-Founder of Odwalla, CEO of SoBe, and ex-co-Chairman of PepsiCo. She came to Ron and Ed's attention due to her role in the documentary film, Poverty Inc.