

The Soul of Enterprise: Business in the Transformation Economy
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Episodes
Mentioned books

Oct 9, 2020 • 56min
Third (and a half) interview with Rabbi Daniel Lapin
Ron and Ed are honored to interview Rabbi Daniel Lapin for the third (plus) time (our first guest to make an appearance twice). Ron has been a big fan of the Rabbi, listening to his radio show, and reading his books, for over a decade. We will talk about the business wisdom contained in the Hebrew Bible.

Oct 2, 2020 • 58min
Second interview with Michael Munger - Is Capitalism Sustainable?
Ron and Ed are thrilled to welcome back to the show Michael Munger. In his most recent book, “Is Capitalism Sustainable?” he explains the benefits, and in fact the necessity, of capitalism in organizing human cooperation at scale, and urges the consideration of some problems inherent in capitalism.

Sep 25, 2020 • 55min
Live, well, sorta, from Ignite - Certified Professional Bookkeepers of Canada Conference
Five years ago, Ron and Ed broadcast the show live during the Certified Professional Bookkeepers of Canada Conference (then known as IPBC). This year, the 'Rona cause the conference to go virtual. As a result, Ed and Ron will do their first-ever virtual conference appearance. Join us as we engage in conversation with this auspicious group of brilliant bookkeepers.

Sep 18, 2020 • 58min
Interview with John Garrett - What's Your And?
Ron and Ed welcome professional comedian and CPA, John Garrett to the show to talk about John's new book based on his podcast of the same name - What's Your And? John is a catalyst for corporate culture change. He’s on a mission to help teams break down barriers, foster unity, and strengthen bonds.

Sep 11, 2020 • 55min
Interview with Margaret Wheatley
“Sane leadership is the unshakeable faith in people’s capacity to be generous, creative and kind. It is the commitment to create the conditions for these capacities to blossom, protected from the external environment. So writes this week's Guest Margaret Wheatley in her 2017 book, Who Do We Choose to Be? Ron and Ed are delighted to welcome Margaret to our show this week. We will explore her work from Leadership and the New Science to her newest work, Warriors for the Human Spirit: A Songline.

Sep 4, 2020 • 56min
Interview with Ronald Bailey
Ron and Ed are fired up to welcome Reason Magazine science editor, Ronald Bailey to the show. Ronald is the co-author with Marion Tupy (Episode 304) of the just-released book Ten Global Trends Every Smart Person Should Know (and many others you will find interesting). Bailey is also the author of the book The End of Doom: Environmental Renewal in the Twenty-first Century (July 2015) and Liberation Biology: The Moral and Scientific Case for the Biotech Revolution (Prometheus, 2005), and his work was featured in The Best American Science and Nature Writing 2004.

Aug 28, 2020 • 56min
Interview with Aaron Harris, Sage CTO
Ron and Ed are pleased to welcome Aaron Harris, Global CTO of Sage. Aaron is responsible for Sage’s technology and product vision. Aaron is hands-on leading investments in AI/ML, blockchain, and other emerging technologies to transform the way people think and work.

Aug 21, 2020 • 57min
Strategic Positioning
Is your company distinguished by a set of unique services and capabilities? Do you focus on what you do best and form strategic alliances for the rest? Do you have a clear set of criteria for identifying prospective customers based on your positioning? Do your people have a clear understanding of your positioning strategy? Does your positioning strategy provide differentiated value in the eyes of the customer? Does it allow you to create and capture more value through superior pricing? Inspired by our VeraSage Colleague, and former guest on TSOE, Tim Williams, Join Ed and Ron for a wide-ranging discussion on strategic positioning,

Aug 14, 2020 • 56min
Interview with Marian Tupy
As many of our fans know, if George Gilder thinks something is brilliant, we are intrigued. During our last interview with him he mentioned Dr. Marian Tupy's work on The Simon Project, an attempt to understand the growth of wealth in terms of the amount of labor it takes to obtain a certain commodity, product, or service. Doing this allows us to examine the real growth that has taken place. Ron and Ed are pleased to welcome the author of The Simon Project to this week's show were will discuss the project as well as Marian's upcoming book, Ten Global Trends that Every Smart Person Needs to Know: And Many Other Trends You Will Find Interesting.

Aug 7, 2020 • 56min
Value Pricing 1.0 vs. Value Pricing 2.0
Join Ed and Ron to discuss a question from Byron: I’ve heard you refer to subscription pricing as VP 2.0 on several occasions. I’ve also heard you indicate a shift from pricing the customer to pricing the portfolio. It just strikes me that the more we deliver a similar service, the more that price should be consistent across customers. Maybe that is what you are getting at when you talk about pricing the portfolio on a subscription basis? Maybe there should be a little more consistency knowing that you are going to win on some and loose on others, but that overall the portfolio is good. It is almost like with subscription pricing there is a general pricing grid that, yes, has options, but it is more or less the same options for homogenous clients. Maybe that is appealing because of its simplicity. My partner and I are just realizing how much mental energy we are exerting pricing new clients instead of simply having a “price list” that we go to without thinking (too much) about it.