The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She's on a mission to help people spread important ideas through writing.

Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a Professor of Economics at Samford University's Brock School of Business. In addition, he is a Senior Fellow with the American Institute for Economic Research, a Senior Research Fellow with the Institute for Faith, Work, and Economics, a Senior Fellow with the Beacon Center of Tennessee, and a Research Fellow with the Independent Institute.

Ron and Ed welcome fellow with National Review Institute and National Review's roving correspondent, Kevin writes "The Tuesday," a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High on Rage in the Dank Wooly Wilds of the 'Real America,' was published in October.

Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. We will explore this topic and more with her.

Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he authored the speech given by Ronald Reagan where he implored, Mr. Gorbachev, tear down this wall! Peter is also the author of three books: How Ronald Reagan Changed My Life (Regan Books, 2003); It's My Party: A Republican's Messy Love Affair with the GOP, (Warner Books, 2000); and the best-selling business book Snapshots from Hell: The Making of an MBA (Warner Books, 1994; still available in paperback).

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an update on the situation in Hong Kong especially Jimmy Lai, The Economy of Francesco, and the new papal encyclical Fratelli Tutti.

After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected including some in professional firms as well as the overall state of subscriptions in the face of C-19. If you have anything to contribute, we would love to hear from you at asktsoe@verasage.com.

Ron and Ed could not have picked a better Guest for this week's show. Jay Nordlinger is a senior editor of National Review and a book fellow of the National Review Institute. He writes about a variety of subjects, including politics, foreign affairs, and the arts. He is a music critic for The New Criterion. For the National Review website, he writes a column called "Impromptus." With Mona Charen, he hosts the Need to Know podcast, and he also hosts a podcast called "Q&A." In 2011, he filmed The Human Parade, with Jay Nordlinger, a TV series bringing hour-long interviews with various personalities. His latest book is Children of Monsters: An Inquiry into the Sons and Daughters of Dictators. He is also the author of Peace, They Say, a history of the Nobel Peace Prize. Some 100 pieces are gathered in Here, There & Everywhere: Collected Writings of Jay Nordlinger. A native Michigander, Nordlinger lives in New York.

Ron and Ed welcome back Dr. Jules Goddard, author of Uncommon Sense, Common Nonsense: Why some organizations consistently outperform others (co-authored with Tony Eccles). His brilliant observation that Strategy is the rare and precious skill of staying one step ahead of the need to be efficient, continues to inspire us. We will continue to unpack this statement and more.