

The Soul of Enterprise: Business in the Transformation Economy
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Episodes
Mentioned books

Jan 8, 2021 • 56min
Interview with Kevin D. Williamson
Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High on Rage in the Dank Wooly Wilds of the ‘Real America,’ was published in October.

Dec 18, 2020 • 57min
Second interview with Dr. Mary Ruwart
Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. We will explore this topic and more with her.

Dec 11, 2020 • 57min
Interview with Peter Robinson
Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he authored the speech given by Ronald Reagan where he implored, Mr. Gorbachev, tear down this wall! Peter is also the author of three books: How Ronald Reagan Changed My Life (Regan Books, 2003); It's My Party: A Republican's Messy Love Affair with the GOP, (Warner Books, 2000); and the best-selling business book Snapshots from Hell: The Making of an MBA (Warner Books, 1994; still available in paperback).

Dec 4, 2020 • 55min
Interview with Robbie Kellman Baxter
This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

Nov 20, 2020 • 56min
Third (and a half) interview with Father Robert Sirico
Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an update on the situation in Hong Kong especially Jimmy Lai, The Economy of Francesco, and the new papal encyclical Fratelli Tutti.

Nov 13, 2020 • 56min
Subscription Economy Update
After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected including some in professional firms as well as the overall state of subscriptions in the face of C-19. If you have anything to contribute, we would love to hear from you at asktsoe@verasage.com.

Nov 6, 2020 • 56min
Interview with Jay Nordlinger
Ron and Ed could not have picked a better Guest for this week’s show. Jay Nordlinger is a senior editor of National Review and a book fellow of the National Review Institute. He writes about a variety of subjects, including politics, foreign affairs, and the arts. He is a music critic for The New Criterion. For the National Review website, he writes a column called “Impromptus.” With Mona Charen, he hosts the Need to Know podcast, and he also hosts a podcast called “Q&A.” In 2011, he filmed The Human Parade, with Jay Nordlinger, a TV series bringing hour-long interviews with various personalities. His latest book is Children of Monsters: An Inquiry into the Sons and Daughters of Dictators. He is also the author of Peace, They Say, a history of the Nobel Peace Prize. Some 100 pieces are gathered in Here, There & Everywhere: Collected Writings of Jay Nordlinger. A native Michigander, Nordlinger lives in New York.

Oct 30, 2020 • 56min
Second interview with Jules Goddard
Ron and Ed welcome back Dr. Jules Goddard, author of Uncommon Sense, Common Nonsense: Why some organizations consistently outperform others (co-authored with Tony Eccles). His brilliant observation that Strategy is the rare and precious skill of staying one step ahead of the need to be efficient, continues to inspire us. We will continue to unpack this statement and more.

Oct 23, 2020 • 56min
Second interview with Mark Koziel
Ron and Ed are delighted to welcome back Mark Koziel, this time in his new capacity as President and CEO at Allinial Global. Mark is a CPA, CGMA in the U.S. with over 20 years of experience in accounting, management, consulting, and advocacy.

Oct 16, 2020 • 54min
Interview with Professor Gary Hamel on his book - Humanocracy
Ron and Ed are honored to be joined this week by one of the foremost management thinkers of our time, Professor Gary Hamel. In Humanocracy, Gary Hamel and his co-author, Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them.