42courses Podcast

Richard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations. To find out more about Richard visit richardshotton.com

Christian Hunt, the founder of The Human Risk podcast, comes back on the show again to discuss risk and how you can better manage it for your personal and business life. You can find out more about Christian and his marvellous work at his website, www.human-risk.com

Christian Hunt, the founder of The Human Risk podcast, shares some of the lessons he has learned on risk-taking and decision making after interviewing comedians, millionaires, pop stars and even Rory Sutherland on his global hit podcast The Human Risk. You can find out more about Christian and his marvellous work at his website, www.human-risk.com

In this captivating episode, we were delighted to speak to the incredible Jason Collins, a behavioural and data scientist.  Jason has led PWC Australia’s Behavioural Economics Practice and was the data science lead for Australia's corporate markets and financial services regulator. He is also worked as a lawyer and economic policy advisor. You can find out more about Jason’s work by visiting his blog: jasoncollins.blog.  We hope you enjoy the discussion on why behavioural economics has come under some recent criticism and evolutionary biology in Sydney. 

In this extra-long episode, we chat to the marvellous Tom Rothenberg about 10 tips for success and why we all need to be more like lobsters. Tom used to work with Jake at McCann London where he was the agencies leads growth officer, Tom is now the global president at Rufus, IPG's dedicated agency for Amazon. We hope you enjoy all the nuggets of wisdom in this one.

We chat to legendary copywriter and creative director Steve Harrison about his new book “Can’t sell, won’t sell”. In this episode, we discuss purpose, honesty and respect in advertising (and often it’s lack of it!). Enjoy. You can follow Steve on Twitter at @harrisosteve

In this special end of year episode Jake, Irene and myself (Chris) from 42courses discuss our favourite learners, share some of your best answers, and share our top 2020 fiction and non-fiction book recommendations, as well as announce our Learner of the year. Thank you all for listening and wishing you all a very prosperous 2021 🎉

Author and speaker, Thomas Kolster, joins Steve Latham, head of learning at Cannes Lion, to discuss our latest course, Goodvertising. To find out more about Thomas and his Goodvertising work visit www.thomaskolster.com or to take the course head to www.42courses.com.

Jon is basically a real-life hero. He served as a royal marine commando for 14 years, who has trained world record-breaking rowers and Polar Explorers, has consulted to global companies and is also a physical and mental fitness coach. You can find out more about Jon at www.commandoactive.com.

Patrick is the editor at creative magazine Directory and previously was one of the creative leads at Google's in-house agency called Zoo. This week we talk about the current state of creativity in the world of advertising and Patrick also shares some creative advice and wisdom You can find out more about Patrick's work at www.directnewideas.com or you can email him at patrick@directnewideas.com