Amelia Torode - How to get really great at strategy

Amelia shares advice on how to be successful at strategy, as well as chatting about the wonderful Jeremy Bullmore, the curiosity of Sherlock Holmes, and even Japanese swordmakers.

Amelia is the co-founder of wearefawnbrake, former CSO at TBWA\London, is one of the UK’s most influential strategic thinkers having been named by Campaign magazine as “Planner Of The Year.” Amelia is a relentless thinker and commentator about brands and the future, writing on this for the FT, Mail on Sunday, Spectator as well as Campaign, Contagious, Marketing Week and talking monthly on BBC Radio London.

P.S. Here is a link to Amelia's favourite read - https://www.wpp.com/-/media/project/wpp/files/bullmore-collection/posh_spice_and_persil.pdf