In the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics.   Then they dive into a new tool – PRprophet.ai – that has the potential to reshape media relations and challenge the typical PR agency’s model. Discussions include a long-term view on all agencies’ models and the need to move away from hourly billable rates as AI-augmented workflows aim to reduce the time it takes to get work done.   The two wrap up with a discussion of Noah Brier’s AI marketing tech stack map, which gives marketers a useful sense of just how diverse the generative AI landscape has already become.   What to Listen For: 00:00 Intro 00:29 Welcome to the pod 01:58 What the No Brainer podcast is all about 05:15 Fiat and Kia turn ChatGPT into a car salesperson 16:56 PRprophet.ai and the future of agencies 32:42 This episode’s “No Brainer” 37:08 This episode’s “Brainer”   Episode Links and Resources:   Fiat and Kia https://theweek.com/meta/1021377/fiat-and-kia-are-using-chatgpt-to-sell-cars-in-the-metaverse https://fiatexperience.it/   PRprophet https://prprophet.ai   Noah Brier’s Generative AI Landscape https://brxnd.substack.com/p/marketing-ai-landscape-chart-brxnd   Connect with Geoff on LinkedIn and get more of his AI insights on Medium.   Find Greg at his website, on LinkedIn and Twitter.   Learn more about your ad choices. Visit megaphone.fm/adchoices