OpenAI has been a recurring character in this podcast series, but we've resisted the urge to devote a full episode to the company and their blockbuster ChatGPT tool and GPT algorithms.Well folks, the time has finally come! But it might not be what you were waiting for. Instead, we're looking at claims that ChatGPT and GPT-4 might be suffering from degraded performance, at a time when OpenAI is being battered with a litany of lawsuits, and competitive LLMs are gaining steam.Is OpenAI losing its lead in the race for generative AI domination? Hear the evidence and find out what we think in today's No Brainer.What to Listen For00:00 Intro00:00 We really didn't want to talk about OpenAI, but...00:00 How OpenAI took the lead in GenAI00:00 Performance problems for ChatGPT and GPT-4?00:00 Legal woes for OpenAI32:42 Claude, LLaMa, and the new competitive landscape37:08 Is OpenAI doomed? No, but DALL-E might be00:00 Competition and the need to pick your GenAI partners wisely00:00 This episode's Brainer and No BrainerFor the full show notes, including links to the stories we discussed in today's episode, visit https://nobrainerpodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The marketing conversation about AI seems to be stuck in the land of "tools and tactics." And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there's so much more to generative AI. And there's an entire world of "traditional" predictive AI beyond today's generative darlings. But to get the most out of AI for your organization, you need to start thinking in terms of well-defined, strategic use cases that address real business or marketing needs -- and deliver real, measurable outcomes.In today's episode of No Brainer, Greg and Geoff get into some real talk about use cases. What are they? How are they different from mere "usage?" How do you identify the AI use cases that matter for you? And what are some examples of smart, strategic AI use cases from leading brands?What to Listen For00:00 Start03:05 Setting up today's topic: Marketing AI Use Cases04:48 There's more to AI than ChatGPT09:06 Don't let the technology tools set your AI agenda11:10 Are you stuck in a 'tactics trap'?12:17 The difference between "use" and a "use case"17:09 Strategic AI projects start with a clearly defined outcome26:33 Getting past the "play" stage29:29 Three key use case categories31:35 Using AI to solve a common sales enablement challenge37:53 Cross-functional decision-making for marketing AI technology choices42:05 Integrating AI into the tech stack, ChatSpot.ai (HubSpot) example46:39 Use Case: Cyber Inc. scales multilingual video48:35 Use Case: Volkswagen Improves Marketing Performance with Predictive AI Analytics53:44 Use Cases: Coca-Cola lands and expands through strategic AI projects59:36 Brainer and No Brainer TakeawaysVisit https://nobrainerpodcast.com/use-cases for complete show notes including links to resources and examples mentioned during this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Geoff and Greg zoom in on the rapidly evolving AI video space.The Black Mirror kicked off its sixth season with an episode called "Joan is Awful" which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the real world, marketers are already experimenting with the first generation of generative AI video tools. So, if you're looking to wrap your head around what's happening, how to get started, and why use cases aren't nearly as dystopian as the Black Mirror would have you believe, dive into this episode all about AI-powered video.What to Listen For00:00:00 Start00:06:24 Black Mirror, Joan Is Awful00:12:30 AI Can Be Your Video Production Co-Pilot00:15:00 Some Practical AI Video Use Cases00:17:00 Actors Licensing their Likeness and Voice to AI Companies00:20:18 Video Rules the Web, Will AI Rule Video?00:24:35 The Democratization of Video00:30:28 Coca-Cola Masterpiece and AI Video for Pros00:44:25 How We're Using Video AI at No Brainer00:49:15 A Sampling of AI-Powered Video Production Tools00:56:00 Why Every Marketer Needs to Get Hands-On00:59:04 Even More AI Video Tools01:07:53 Today's Brainer and No BrainerAs always, you can find the complete show notes, including lots of links to the stories, resources, and -- most importantly -- all the AI video tools we mention in today's episodes at https://nobrainer.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We know! We know! We know! You're getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it's a topic too big to ignore. That's not to say we believe there's an imminent threat of mass annihilation. But we do think it's crucial for marketers to understand what's really going on with the "risk and regulation" narrative Sam Altman and others are spinning because its driving FUD, FOMO, conversation, and confusion among both companies and consumers.So, bear with us as we get all this talk of an A.I.pocalypse out of our systems -- and get into a conversation about some of the things brands can do to go from AI doom to boom.What to Listen For00:00 Start05:08 Adobe Rolls Out Firefly and It's, Eh, OK09:25 A Military AI Drone Killed Its Human Operator - Except It Didn't16:18 Tech Bros Go All-In on AI Doomerism18:18 The White House Enters the Conversation19:25 Is ChatGPT Turning Writers into Dog Walkers?25:02 Why the A.I.pocalypse and Regulation Roadshow Are Just Marketing Hype39:39 How Brands Can Survive the A.I.pocalypse Hype Cycle53:44 Brainer and No Brainer (Our Key Takeaways)Be sure to visit https://nobrainerpodcast.com/ai-pocalypse for the full show notes, including links to the articles and resources we discussed during today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one.For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust sits at the center of any successful AI implementation. This alone is worth the price of admission.But there's so much happening in AI that before they even get to the main topic, Geoff and Greg sprint through Sam Altman's so-called plea for regulation, Buzzfeed's plans for content automation, the growing "content farm" crisis, DragGAN, IBM's WatsonX, ServiceNow's move to embed LLMs in the IT department, and more.So, if you're looking to get up to speed on the latest AI news, you can listen from the top. If you've heard it all and are ready to roll up your sleeves, start around the 40-minute mark. And as always, you can use the chapter markers to bounce around and find whatever you're looking for.What to Listen For00:00:00 Start00:05:29 Mr. Altman Goes to Washington00:10:35 Buzzfeed and the New Content Wild West00:17:19 NewsGuard Identifies 125+ AI-Generated "Content Farms"00:25:00 DragGAN and the Tyranny of the Perfect Picture00:31:25 Buddhists and Businesses Make Strange Bedfellows00:41:22 Enterprise AI Implementation Challenges00:46:00 IBM Puts Governance at the Center of Watsonx00:49:04 ServiceNow Introduces LLMs for IT Support00:50:50 Smart AI Solutions Start with Strategy00:52:49 Defining Use Cases: Automation and Innovation00:56:18 Getting Into Data Governance01:09:57 Trust is Central to AI Implementations01:11:58 Brainer: What's Your Use Case?01:13:21 No Brainer: Get Ready for the Crap Content TsunamiBe sure to visit https://nobrainerpodcast.com/implementing-ai for the full show notes including links to all the articles and resources mentioned in today's episode. Have a question or suggestion? Drop us a note at hello@nobrainerpodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

While "The Godfather of Artificial Intelligence" turned AI doomer, Geoffrey Hinton, is on the media circuit warning that some future super-intelligence may eradicate humankind, Geoff and Greg set their sights on a near-term risk that's on every marketer's mind: Is generative AI coming for our jobs?In this "ripped from the headlines" episode, Greg and Geoff consider forecasts about AI's impact on the future of work. They take a look at some of the ways AI is stripping value from companies, factoring into hiring freezes, and sending writers to the picket line. And they go deep into a debate about the ultimate effect of AI on knowledge workers in general and marketers in particular. Should you be polishing your resume or flexing your marketing muscles? It may not be so black-and-white.What to Listen For00:00:00 Intro00:02:45 Geoffrey Hinton quits Google to warn us about AI00:09:01 Rapid change and dystopian fears00:14:23 80% of jobs will be impacted by AI00:17:14 Workers 'replaceable' by generative AI00:26:40 Change demands an agile approach00:31:08 Chegg sheds market value in the face of AI00:33:41 Hollywood writers strike00:37:38 True creativity and the limits of AI art00:51:34 Outlier thinkers and creatives have an advantage in the age of AI00:55:50 Greg argues that AI will take marketing jobs (point)00:57:54 Geoff argues that the future is up to you (counterpoint)Visit https://nobrainerpodcast.com for the complete show notes, including links to the resources and articles we mention during this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's power-packed episode, Greg Verdino and Geoff Livingston rant about "X" -- Elon Musk's entry into the generative AI race -- just weeks after he signed the controversial "AI pause letter" that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that's trained on tweets? And could X become the "everything app" we never even knew we needed?Then, Greg and Geoff switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany.com, Greg shares some real (and potential) ways that the big advertising agencies are integrating generative AI into their creative workflows. Geoff talks the truth about the long-term love affair between advertising and AI. And the guys ponder whether agencies will rise to the challenge and become indispensable AI advisors to big brands... or sink to the depths of pointless hype (as many did with Web3 and the metaverse in 2022.)Be sure to visit the No Brainer website for the complete show notes, including links to the articles mentioned in this episode.What To Listen For00:00 Start02:44 Holla: No Brainer is part of the Marketing Podcast Network04:22 Elon Musk announces X.ai10:15 TruthGPT: An LLM trained on tweets?14;18 X is Elon Musk's "Everything App"18:04 Amazon's enterprise-grade AI announcement24:23 Ad world approaches to AI26:00 Fast Company looks at some practical ad agency AI plays33:55 Ad world has been awash in AI for years37:35 Is our "Bladerunner" moment around the corner?39:36 A strategic role for agencies as AI advisors to brands46:27 Today's "Brainer" and "No Brainer" Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI productization. Geoff shares his thoughts on the seven essential elements for corporate responsible AI policy, the guys discuss some practical ways to keep AI from going off the rails (and taking your brand reputation with it) and tackle some tough questions that were submitted in advance by show listeners. (Psst… Want to suggest a topic or have your question answered? Email your ideas to hello@nobrainerpodcast.com.) The show wraps with some thoughts on why it’s important to involve your employees in your AI ethics decisions, and even more important to understand what your consumers expect when it comes to how your brand uses AI in your marketing programs. A quick note: We pride ourselves in offering a reasonably professional podcast (ahem), so we want to give you a heads-up that we had some audio issues during today’s show. It’s certainly listenable and the content more than makes up for it (if we don’t say so ourselves).   What To Listen For 00:00 Intro 03:32 ChatGPT “lies” about law professor Jonathan Turley 06:10 The Guardian’s fake facts op-ed 08:34 Six-month AI “pause” and the real risks 10:43 Companies and countries pushing back on AI 16:13 Overestimating (and overselling) ChatGPT’s capabilities 18:10 Midjourney cracks down on deep fakes 23:00 Preventing ChatGPT from spewing bad info (Listener question) 27:33 AI writing and tone of voice (Listener question) 28:57 Human + AI hybrid workflows (Listener question) 32:29 How VERDINO incorporates AI into workflows 34:07 Best practices for responsible AI content creation 35:29 Don’t feed proprietary info into public GPTs 37:41 Why Bloomberg’s proprietary GPT is the future 40:41 The time Geoff met Charles Barkley at SXSW 41:30 Educating Gen Z on the ethical use of AI (Listener question) 46:20 Seven components of a corporate responsible AI policy 54:00 Involving employees in AI ethics policymaking 55:23 Dentsu report on consumer attitudes and adoption   Like what you hear? Don’t forget to subscribe, rate, and review our pod. Have a topic in mind or a question to ask? Hit us up at hello@nobrainer.com.   Visit us at NoBrainerPodcast.com for the full show notes including links to the articles and resources mentioned during today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

00:00 Intro 00:28 Welcome to the pod 01:03 Adobe unveils generative AI 09:51 Incumbents vs startups: Who will win? 15:58 Marketers, get serious about strategy 27:08 ChatGPT Plugins: an App Store moment 31:35 What Plugins mean for media and marketers 41:55 Brainer: Going from “ooh shiny” to strategic 43:05 No Brainer: Check out Bard and Poe 47:07 Wrap up   Visit https://nobrainerpodcast.com for complete show notes including links to all the resources mentioned in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects.   All of this leads Greg and Geoff into a conversation about why it’s so important for Chief Marketing Officers to take ownership of the decisions their organizations are making about how AI is woven into various communications workflows, and why now is the time to draft your organization’s guidelines for responsible AI.   Wrapping things up, Geoff talks about feeding the algorithm with your own content as a way of ensuring your brand ‘shows up’ in relevant output.   What to Listen For: 00:00 Intro 00:29 Welcome to the pod 01:18 OpenAI releases GPT-4 16:11 Salesforce and HubSpot go all in on AI 27:50 Responsible AI for brands 35:43 Feed the algorithms   Visit https://nobrainerpodcast.com for complete show notes, including links to resources mentioned during this episode.   Learn more about your ad choices. Visit megaphone.fm/adchoices