Go Beyond Fundraising: The Podcast for Nonprofits

Nonprofit Fundraising & Marketing Podcast by Pursuant
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May 23, 2023 • 34min

Welcome to Limbo Land

What does a post-COVID-19 nonprofit look like? Smaller organizations are seeing their woes deepen as emergency aid from the government ends. Plus, staff shortages are increasing, thanks in part to widespread burnout. Don’t worry—it’s not all doom and gloom. Listen to the latest episode of the Go Beyond Fundraising podcast to learn how fundraisers can navigate these trying times.
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May 16, 2023 • 22min

Get to Know the Human Behind the Data Point

Artificial intelligence (AI), automation, and other tech tools are emerging to (supposedly) make our lives easier. But at what cost? So many of our interactions occur over a digital channel that it can be easy to forget there is an actual person on the other end. Being human in our communications is what makes the difference to our donors. In this episode of the Go Beyond Fundraising podcast, we’re talking about why humanity trumps everything else in fundraising. Our special guests are Tim Kachuriak, Founder and Chief Innovation and Optimization Officer at NextAfter, and Whitney Norman, Vice President of Client Solutions at Pursuant.
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May 9, 2023 • 40min

It’s Time to Get Serious About Gen Z

Why all the fuss about Gen Z? This generation is primed to reshape the future of philanthropy through its values-led giving and social activism. In this episode of the Go Beyond Fundraising podcast, we’re previewing the new report, “The Nonprofit’s Guide to Engaging Gen Z.” Learn what motivates Gen Z to give so you can acquire and steward this key demographic.
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Apr 11, 2023 • 39min

Economic Insights and Digital Trends: How Nonprofits Can Navigate the Landscape in 2023

In this episode, we catch up on what’s happening across the fundraising and marketing landscape as we talk through trends we're seeing. From taking a look at who 2022’s top donors were, to a new study that sheds light on donor behavior as we spring forward, and new limitations TikTok is implementing for minors, we dig into all these consumer trends: Donor Behavior Economic Insights Digital Trends
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Apr 4, 2023 • 32min

Is a “Collapse” in Middle-Class Donors Happening?

A January National Review article declared “Middle-Class Philanthropy Is Collapsing,” but is that really the case? The number of donors might be declining, but gift amounts are increasing. So, is it a decline in donors or of small-dollar donations? In this episode of the Go Beyond Fundraising Podcast, we’re taking a deeper look at this claim through the trends that are driving donor giving. Our experts are also sharing tactics to attract, retain, and re-engage donors through storytelling, personal connections, and transparency.
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Mar 28, 2023 • 38min

The Rise of Donor-Advised Funds: How Nonprofits Can Benefit from this Fast-Growing Giving Vehicle

According to the National Philanthropic Trust, total donor-advised fund (DAF) contributions grew 48.4% between 2020–2021, from $9.7 billion to a whopping $14.56 billion. Are DAFs part of your fundraising strategy? In this episode of the Go Beyond Fundraising Podcast, we talk with Vicky Kelberer of Vanguard Charitable about why DAFs are the fastest-growing giving vehicle in the U.S. — especially for millennials and Gen Z. We’re digging into why donors choose DAFs and sharing 6 easy ways your organization can start promoting and accepting this type of gift.
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Mar 21, 2023 • 29min

Trends Roundup: Generational Giving, AmazonSmile, Live Streaming, and Chat GPT

It’s hard to believe we’re already nearing the end of 2023’s first quarter! These first three months have been full of headlines nonprofit professionals should pay attention to. In this episode, we’ve invited Pursuant Insights Consultant Nicholas Hedenkamp to discuss the latest trends and biggest news in the fundraising world. Four topics have been on his radar: generational giving, the loss of AmazonSmile, tips for live streaming, and Chat GPT.
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Mar 14, 2023 • 27min

Think Cash Is Still King? Today’s Donors Want More Giving Options

Are you aware that only 7% of a person's wealth is held in cash? That means the vast majority of their assets, like stocks, real estate, and artwork, are being overlooked by most nonprofits when it comes to fundraising. In this episode of our podcast, we're diving into the world of non-cash donations with fundraising expert Dawn Galasso from Pursuant. She'll reveal how your nonprofit can tap into this often-ignored revenue stream and unlock the potential of non-cash gifts. With inflation on the rise, many people are hesitant to part with their cash. But non-cash assets offer an appealing alternative, especially since their value can fluctuate. And with the current economic climate, giving a non-cash gift can be a smart way to avoid unfavorable capital gains taxes. The key to successful fundraising is meeting donors where they are and accepting the types of gifts they want to give. Is your organization set up to receive non-cash donations? It's becoming easier every day to accept non-traditional gifts, and it's more important than ever if you want to attract younger donors.
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Mar 7, 2023 • 34min

Leveraging LinkedIn to Boost Your Nonprofit’s Brand

LinkedIn is no longer a platform solely for housing digital resumes and sharing job postings. In recent years, it has turned into a space to engage with more than 800 million users from over 200 countries, making it the ultimate networking tool any nonprofit should have in its brand awareness toolbox. In this episode, we chat with Taylor Shanklin, one of the original founders of the “Go Beyond Fundraising” Podcast, Motivational Speaker and Founder and CEO of Barlele—a brand-building service, about ways nonprofits can build and enhance their brands on LinkedIn.
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Mar 2, 2023 • 20min

From Mid-Level to Transformational: The Impact of Concierge Giving on Your Donors

Concierge service is no longer just an amenity hotels offer to elevate experiences for guests, now, it is something nonprofits can utilize to heighten the giving experience for their donors too. Kacey Crawford, vice president of digital strategy, and Kristin Priest, vice president of client strategy at Pursuant discuss how concierge giving can empower you and your organization to offer donors a high-quality, personalized experience that will ensure your organization’s stability in uncertain times.

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