Think Cash Is Still King? Today’s Donors Want More Giving Options

Are you aware that only 7% of a person's wealth is held in cash? That means the vast majority of their assets, like stocks, real estate, and artwork, are being overlooked by most nonprofits when it comes to fundraising. In this episode of our podcast, we're diving into the world of non-cash donations with fundraising expert Dawn Galasso from Pursuant. She'll reveal how your nonprofit can tap into this often-ignored revenue stream and unlock the potential of non-cash gifts. With inflation on the rise, many people are hesitant to part with their cash. But non-cash assets offer an appealing alternative, especially since their value can fluctuate. And with the current economic climate, giving a non-cash gift can be a smart way to avoid unfavorable capital gains taxes. The key to successful fundraising is meeting donors where they are and accepting the types of gifts they want to give. Is your organization set up to receive non-cash donations? It's becoming easier every day to accept non-traditional gifts, and it's more important than ever if you want to attract younger donors.