The B2B Playbook

All marketers should be thinking about their personal brands in 2023. So we're reposting another special episode this week.This week we had a special guest who personifies being helpful.Not only does he have his own podcast helping thousands of people out there with their marketing careers, he’s also sharing all this on LinkedIn on a more than regular basis!And it’s doing wonders for his own career and the growth of his employer!So you can have your cake and eat it too!Tune in for a great episode where we dive into how being helpful looks in practice. Here’s a few quick quotes from an amazing “helpful” interview:“being bullish on kindness”Be “host of the party”“Learning in public”“Solve a periphery problem for your dream customers”A final bit of encouragement: we’re all regular people and you can do it too. So get started!Links:Mason Cosby On LinkedInThe Marketing Ladder podcastYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Happy Holidays everyone! This week, we're bringing you one of our favourite episodes to comfort you in your food coma. In this bonus episode, we talk about some great copywriting tips for your helpful content, but aligned with the 5 stages of awareness your potential buyers go through.This will help you ensure you’re being helpful along the way!So tune in to this week’s episode for some great tips to get going on your “be helpful” content journey!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We're taking a quick break for 'Be Better' to bring you George Coudounaris' interview from the Levels podcast. It's not just because he loves the sound of his own voice...... it's because he talks in-depth about:Demand generationHow small businesses can see if it's right for themHow to get startedHow they can use our 5 BEs Framework to implement it in their businessPodcast hosted by Picup Productions. You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

While George hit a big birthday and is sulking about the lack of attention such a big occasion garnered, Kevin didn’t even get an invite!Thankfully reporting in B2B marketing shouldn’t cause you anywhere near as much drama!This week, we’re continuing to deepdive into how to improve your reporting by looking at some common topics that come up when it comes to reporting on B2B marketing activities.We talk about our approach to funnels, sales and marketing alignment, attribution and much more.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’re getting into the details of Be Better this week.We’re starting with an important one to get right and continue to improve over time: Reporting.If you’re wondering how to improve your reporting, or maybe feel like your marketing function is a little siloed within the business, then this and the following episode will help you!We talk about how to approach optimising reporting and what to do specifically, now that your reporting has foundations and need to keep up with a growing business.Links To Resources Mentioned:Episode 27Episode 44You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Breaking news! Kev’s not going to be around next year!Well just not around physically in Australia for much of the year. As he makes a bit of a tour of Europe while working remotely.But don’t worry, the show will go on!Much like how this episode, we’re going onto Be Better! The fourth stage of the 5 Be’s framework.It’s going to be a guest filled and very exciting season as we dive into all things optimisation for the whole B2B Marketing journey. Not just paid channels where the term often comes up.Like everything else we’ve talked about, there’s a framework and approach to tackle this part of the B2B marketing journey.So join us as we take a quick look at what’s in store this season!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’ve been talking for 60 odd shows!All the way back in the first 2-3 episodes, we talked about why we started the podcast and how to get the most out of the format.So now that we’ve wrapped up the details of the first 3 Be’s that form the foundation of the framework, we thought it’d be a good time to revisit why the podcast exists and do a quick overview of the whole framework. Links:The B2B IncubatorYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

It’s been a long, but great season.We’ve reached the end. So here’s a wrap up episode to go through the highlights.If you didn’t get a chance to follow ups through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!Links:Eps 40-44 (ABM Mini-Series)Ep 55 (Rand Fishkin)Ep 56 (Myles Madden)Ep 49 (Where To Start With B2B Advertising)Ep 53 (How To Get Started With Demand Generation)Ep 48 (Choosing Your Right Ad Channels)Ep 51 (The Best Way To Create Your Product Ads)Ep 58 (Silvio Perez)Ep 46 (Building A Feedback Loop To Your Ads)Ep 50 (Creating vs Capturing Demand)You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

The final analysis episode of the season!Does the framework always apply?What does it look like to make the correct adaptation to your brand?How deep do you need to go to really understand your dream customers?These additional questions to the framework are what we’re hoping to show practical examples for during these analysis episodes.We hope we can show, not tell!Tune into this week’s episode for more!Links:Link Ad ScreenshotsYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

This week we’re talking with Andrei Zinkevich. He’s the co-founder of Fullfunnel.io. Fullfunnel helps B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.He takes us through some common B2B marketing mistakes that you will definitely be familiar with, and some awesome things you can do to save the pain and make the right calls in your B2B marketing!Andrei has particular experience in the ABM stage and the steps leading up to ABM in marketing. So that’s why we’re stoked to have him on now to further contextualise how to get the most out of your ABM.Links To Mentioned Resources:Diagram of the full funnel approachThe Trenches CommunityYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!