The B2B Playbook #60: Andrei Zinkevich - Bridging The Gap Between Demand Gen and ABM
This week we’re talking with Andrei Zinkevich. He’s the co-founder of Fullfunnel.io. Fullfunnel helps B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.
He takes us through some common B2B marketing mistakes that you will definitely be familiar with, and some awesome things you can do to save the pain and make the right calls in your B2B marketing!
Andrei has particular experience in the ABM stage and the steps leading up to ABM in marketing. So that’s why we’re stoked to have him on now to further contextualise how to get the most out of your ABM.
Links To Mentioned Resources:
Diagram of the full funnel approach
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