The Art of Passive Income

Mark Podolsky
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Apr 7, 2020 • 42min

Land Investing—The Perfect Rainy Day Umbrella

Amidst the Coronavirus pandemic with millions of people losing their jobs, and that’s in the U.S. alone, how is the land business faring?Joining Mark for this week’s Round Table discussion are:Erik PetersonMimi SchmidtMike ZainoTate LitchfieldScott ToddAs Mark goes around the table and asks the team how their businesses are holding up during this pandemic crisis, there were a few things that kept coming up...We are really blessedGratefulBusiness as usualAnd while our hearts go out to those who have lost their jobs, it truly makes us appreciate that we are in a business that has felt virtually no repercussion from the current crisis. And the stories are starting to come in from other community Land Geekers.Tate just received a note from a UK investor who lost their job and now their sole income is the passive income coming in from land notes. Thankfully, it will be enough to get them through this hard time. “This is the perfect umbrella for that rainy day that inevitably comes. That is why you pay the price to start a business that provides you passive income, for times like this.  Whether it’s some type of pandemic, natural disaster, or company downturn. There are so many things in life, it really makes you appreciate just how we’re all skating on thin ice and we’re so vulnerable to so many things out of our control.”Then, the team talks about how they are staying sane during this time and then shares their...Staying Sane Quarantine Binging Tips Of The Week:Tate - Tiger King (Tate needs to know, did Carol do it?)Erik - Jack Ryan season 2Mimi - The English GameMike - The Way Back Scott - Love Is BlindMark - OzarkTIP OF THE WEEKMimi: For notary during the crisis, check out this bulletin at NationalNotary.org. Call the bank where you usually get your notarization done and see if they accommodate window separated signing.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Apr 2, 2020 • 36min

From Pushy To Magnetic—The Secret To Getting More Sales

Our guest, who is known as The Pitch Whisperer, came armed today with examples, case studies, and methods on Better Selling Through Storytelling… which so happens, is also the name of his best-selling book! John Livesay is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. His TEDx talk, Be The Lifeguard of your Own Life, has over one million views. And as mentioned above, John has a best-selling book titled, Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar. He is also the host of The Successful Pitch podcast, has been interviewed by Larry King, and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”John coaches people how to improve their sales through storytelling by following a sequence of steps which he shares with us today and gives us the recipe for the secret sauce, which stirs up a little friendly rivalry between Mark & Scott. John also talks about the three unspoken questions that everybody has when they hear you pitch:—Do I trust you?—Do I like you?—Will this work for me?And, shows us how to get our customers to check yes on all three boxes. “Instead of pushing you’re pulling people in because stories are magnetic and then you become magnetic and you can let go of this persona of being a pushy salesperson.”Also on today’s show, John gives an example of a compelling story that has the four elements needed to improve your chances of getting a sale, which include: The exposition The problem The solution The resolutionHe even takes it a step farther and gives a pitch for the land niche! What about that secret sauce?Listen in to find out as we take a deep dive into the four elements of compelling storytelling and how to go from invisible to irresistible!TIP OF THE WEEKMark: Learn more about John Livesay and Better Selling through Storytelling at JohnLivesay.com. You can learn a ton more there and you’ll see how he practices what he preaches.Scott: Check out Inyo.me to automate tasks that you don’t like doing. You can teach your VAs how to automate reminders, get files that they might need, etc. John: Text the word PITCH to 66866 and get a free sneak-peak of, Better Selling through Storytelling. It gives you a secret of how to go from invisible to irresistible and become better storytellers instantly.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 31, 2020 • 41min

Market Flexibility—Price Adjustments During Uncertain Times

With all of the uncertainty in the market today, how do we know when to adjust our pricing (buy & sell) in an area and what steps do we take?Joining Mark for this week’s Round Table discussion are:Erik PetersonScott BossmanMimi SchmidtTate LitchfieldScott ToddToday’s topic—flexible maneuvers in the current marketplace, was brought to the discussion table by Erik Peterson. Join the team as they do a deep dive into the subject and share the steps they are taking in their own businesses during these uncertain times. A few of the teams recommendations include:Check comps more frequentlyGet more aggressive with offersSubscribe to all wholesale lists on FacebookErik advises that you should be watching the markets in good times and bad to make sure you can swing with the ups and downs.Then, is it business as usual?The team gives us an update on how the current events are affecting their businesses.Mark has had no note defaults, no issues, no emails. No sense of fear or panic.Erik has one on the verge of default but it started before the crisisScott B. has two on the verge of default but they also started before the crisisMimi had one default at beginning of month but not situation specificTate got his 1st email, crisis related, the morning of this recording. His upstanding customers since 2016 asked for reduced payments for 60 days due to lost jobScott Todd’s new customers asked to skip their first month payment due to the fact that they are in the hotel industry and are not workingDid Tate and Scott give their customers some leniency? You’ll have to listen in to find out!Then, battling the COVID fatigue... How is the team handling a full house during these weeks of isolation? There seems to be some old man jokes floating around the Podolsky household but Mark has found the perfect solution to keep yourself from stress eating… listen in to this week’s Round Table to hear what it is! CLICK HERE to see the quarantine video mentioned in today’s episode. TIP OF THE WEEKMimi: When you see people offer wholesale lists, ask for a copy. It’s a great way to get very quick information on what the counties are doing.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 26, 2020 • 29min

Exploring Real Estate Investments That Make The Most Sense

Paul Moore joins us on The Art of Passive Income to share valuable insight on which real estate investments make the most sense.Paul graduated from Ohio State with an Engineering degree and an MBA and after working at the Ford Motor Company for five years, Paul left to start a staffing company with a partner in which they had scaled and then sold to a publicly traded firm five years later.After a brief retirement, in 2000, Paul entered the real estate sector to protect and grow his own wealth. He has flipped over 50 homes, 25 high-end waterfront lots, appeared on HGTV’s House Hunters, rehabbed and managed dozens of rental properties, built a number of new homes, developed a subdivision, and started two successful online real estate marketing firms.Paul is also the author of The Perfect Investment – Create Enduring Wealth from the Historic Shift to Multifamily Housing. And, he also co-hosts a wealth-building podcast called, How to Lose Money.Paul is currently the managing director of two commercial real estate funds at Wellings Capital.Paul Moore is a big deal!Listen in as Paul talks about why he came out of retirement to start investing in real estate and dives into the lessons he has learned in those 20 years as an investor.“If you keep playing double or nothing with all of your capital, you're going to land on nothing at some point and you'll have to start over.”Paul does a deep dive into commercial real estate and unlike residential, where the market dictates the housing values, commercial is based on a value formula which Paul shares with us today along with specific things you can do to force appreciation.We also discuss:Why Paul titled his podcast, How To Lose MoneyThe best asset class for new investorsFinding access to commercial opportunitiesPaul also addresses the stigma behind mobile home parks and why it’s important to have a recipe to follow and get to a place where we're willing to deal with, survive and thrive with the monotony of boredom.TIP OF THE WEEKMark: Learn more about Paul Moore—his investment philosophies, his funds. Go to WellingsCapital.com.Scott: Go to SubscriptionZero.com to set up an email address where you can get all your subscriptions in one weekly digest.Paul: Check out the book, Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. If you want to learn more, you can go to their website and learn how to tell your story, it will help you a lot.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 24, 2020 • 50min

From Hobby To 15 Million Net Worth—A Land Geek Student Case Study

Get ready for another Grill The Geek episode on this week’s Round Table discussion! Listen in as the team puts the spotlight on an old school ‘OG’ geek who bought the Investor’s Toolkit back in late 2015 and has been chiseling away at his business ever since.Joining Mark for this student Q&A are:Erik PetersonMimi SchmidtScott BossmanTate LitchfieldScott Todd...and our special geeky guest, Drew Kurianowicz!Drew talks about his beginnings and how he went from running his land business as more of a hobby during the first 2 years to getting serious the third, and ultimately growing his business to a staggering 25k a month in passive… a net worth of 15 million, all while working a full-time job!Drew eventually did quit his job last November when he and his wife welcomed their first son into the world. He is now a stay at home Dad and he couldn’t imagine it any other way.The team then digs in to extract all of the secrets to Drew’s success. Find out the details, including:How he turned it around in the third yearRecommendations for people who only have the Investor’s ToolkitThe mental aspect of the gameThe number of counties he went through before he found one that spoke to himHow much financing he took to scale his businessFixed expensesHis favorite deal which was a pivotal moment in his businessHis favorite marketing platformAdvice for someone who wants to build a successful land business with limited time...and of course, the ever pressing question, Mac or PC?“Limited time is all in your minds. If you want something, you’re going to make time...”Mark also wanted to give Mike Zaino the opportunity to ask Drew a question as well, but he was sitting on the beaches of Punta Cana at the time closing deals, so Mark channeled his inner Mike… despite the protests from the team, and asks Drew what he would do differently if he could start over again. Drew also talks about how he found motivation in a sticky note with Scott Todd’s name on it. And, he also found it in the quote “If you’re willing to do for the next 3-5 years what most people won’t do, you’ll be able to do for the rest of your life what other people can’t do.”“You’ve got to make a sacrifice for 3-5 years, to change things for the rest of your life. There's no easy way around that.”Drew’s story is an inspirational one. He grew his business to 25k a month using only the Investor’s Toolkit by staying dedicated, consistent and methodically chipping away at it. You're not going to want to miss his story!“There were little nuggets that came out of both Bootcamp’s that have made me hundreds of thousands of dollars.”Then, have land sales suffered due to the global pandemic, the Coronavirus? Listen in to the bonus material to see if the team has noticed a decline in sales… all in this week’s episode of The Land Geek Round Table!TIP OF THE WEEKDrew: Two tips with a different perspective on sales—If you’re not selling enough property, look at your inventory. The more inventory you have, the better the chances you have at selling. Sales will increase because you have more options to offer a potential lead, so keep your inventory up. Also, “The second sale”—take advantage of previous buyers.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 19, 2020 • 30min

The Roadmap To Time Freedom—Destination Passive Income

Our doppelganger guest today is all about helping people get out of solo-economic dependency—if you’re not working, you’re not making money. Even though her target clientele may not be the same, she sings from the same songbook.Join us as we welcome Sylvie McCracken to the show. Sylvie helps hard-working health professionals harness their drive and take back the wheel to get more out of their practice and their life. Her amazing website is about the analogy of your life being an automobile.Today, Sylvie throws the car into reverse and takes us on a journey back to the beginning and how it all started with a nutrition blogThat blog ultimately turned into teaching health care professionals how to leave a life chained to their practices, helping people on a one-on-one basis, to taking back their lives while better serving in their field of expertise to reach the masses.Listen in to find out the details behind:The lawyer approach to time managementHer no-sugar coated client approachTime prioritizationCategorizing where your time goesWhat makes a good coach and why you need to lean on themSylvie also walks us through a case study where she slowly phased one nutritionist out of the one-on-one client interaction to become a stay at home mom making 30K a month reaching more people through a combination of writing of e-book and a group coaching program.“The reality is it’s not for everyone. There’s nothing passive about setting up a passive income stream. There’s real, rolling up your sleeves, work to be done to set it up and you’ve got to want it bad enough.”Join us now on this podcast road trip that will have you setting your GPS destination to passive income!TIP OF THE WEEKMark: Learn more about how you can become free, whether you’re in healthcare or not, Sylvie Mccracken can help you get there at SylvieMcCracken.com.Scott: Check out Krisp.ai—software that blocks out noises when you’re on a web-meeting or on call.Sylvie: My tip of the week is simply journal out your vision for your life so you don’t get off track. Also, one book recommendation would be, The Big Leap by Gay Hendricks.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 17, 2020 • 35min

From A Life Flight To Flight School—A Land Geek Student Case Study

Erik Peterson hijacks this week’s Round Table and he brought along a special guest who happens to be a former Flight School student and current coaching client.Joining Erik for this special Grill The Geek episode are:Scott BossmanMike ZainoMimi SchmidtAnd last, but not least, we welcome Sid Christensen to the show! “I ended up breaking my leg on a snow bike and I work construction so it’s very important to be able to walk around. But also, I was laying in the snow thinking about what I could do as I’m waiting for the life flight helicopter to come pick me up. I thought well, now I can look into that land thing…”That was just the beginning of his Sid’s journey into land investing and he’s here to fill in the rest. Sid, who still works a full-time job, tells the team how he finds the time to work on the business with a family and a job. He also talks about his experience in Flight School and how coaching has helped him grow his business.“At first I was worried if it was going to work for me. But eventually I started seeing those little wins, those little successes, and that’s what keeps me motivated to keep moving forward.” Then the team gets serious and rolls up their sleeves for a special, Grill The Geek session!Listen in as the team fires one question after another at Sid who fires the answers right back at them, like a pro! Find out:His why and how it motivates himWhere he is now in comparison to a year agoHow much his positive nature plays into his successHow he stayed consistentHis biggest achievement—roadblocks he overcame The hardest and best parts of the businessFavorite deal and numbersHis experience in the VIP room at BootcampHis average acquisition costNumber of terms/cash dealsSid also gives advice for someone who is just getting started or thinking about getting started, then shares his goals for 2020. Sid’s dad instilled into him, that you can do anything if you just put your mind to it and if something doesn’t work, figure it out. That trait, mixed with his positive nature, will take him as far as he wants to go in this business.*Special thanks to Erik Peterson for being an awesome host and we certainly hope it won’t be his last time...TIP OF THE WEEKSid: Read the book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Also, check out the app, Things. Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 12, 2020 • 40min

What You Need To Know About Mobile Home Park Investing

Our guest today is Frank Rolfe, founder of MobileHomeUniversity.com. Frank has been an investor in the mobile home park business for 23 years and is ranked the 5th largest mobile home park owner in the country.You may remember Frank from The Best Passive Income Model Podcast where he appeared twice on and once on an old Coffee Talk episode, but this is his first appearance on The Art of Passive Income podcast.Mobile homes are one of the most affordable housing options available. But because of their bad reputation, nobody wants them in their backyard so federal regulations were put into place… which is one of the reasons why they appeal to Frank.Listen in as Frank talks about the early days and how billboards led him to purchase his first park, Glenhaven, on an impulse buy. That park was losing 2k a month, but Frank saw an opportunity.The guys take a deep look at:Government regulations and supply & demandThe key to the industryMismanagement and seller financingThe deal makers and the deal breakersThen, Frank breaks down a typical acquisition and talks about the fact that the mobile home industry is the only real estate sector that doesn’t get subsidies.Frank also addresses the controversy behind the Oliver North rant which had called him out, and so much more on today’s episode of The Art of Passive Income!TIP OF THE WEEKMark: Learn more about Frank Rolfe and how you can create wealth in Mobile Home Park Investing at MobileHomeUniversity.com.Scott: If you can find it, check out the book, The Man Who Bought the Waldorf; the Life of Conrad N. Hilton by Thomas Ewing Dabney.Frank: Check out the book by Sam Zell called, Am I Being Too Subtle?Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 10, 2020 • 43min

Land Business Websites—Necessity Or Distraction?

In this week’s Round Table discussion, Team Land Geek talks about building websites for your land business and whether they contribute to the success of your business or if they’re just a distraction.Joining Mark are:Scott BossmanErik PetersonTate LitchfieldScott ToddBut first, Tate announces that in no way should Scott Todd be associated with Panera Bread ever again and Mark announces the launch of the 2020 apology tour.Then find out the exciting details behind the newest program, The Land Geek Boardroom—designed to pick up where coaching ends, which leads to the topic of today's discussion...Do you need a website for your land investing business? Listen in as the guys share their thoughts on websites. They go over the advantages and the disadvantages and all weigh in on how much emphasis you should put into building one to make yourself look more professional. To sum it up—Websites do have some advantages, they give you the opportunity to post content about yourself, making you look more legitimate. You can also send leads to your website to see your inventory. But… there’s always a but, there are professional investors that run their businesses without having a website. And rarely, does someone stumble across your site and buy land from you. So they are not a necessary component of your business success.They are however a lot of fun to build, for some people, but when you’re first starting out, your focus should be on the things that WILL move the needle in your business...MailingMarketingList buildingWebsites should be worked on after everything else is done. “Do you really want to spend the money trying to crack Google and Facebook ads to send cold traffic to a website when you can, for free, use a trusted platform and build your buyers list that way, which costs nothing?” Finally, Scott Todd tries his best to bait Mark into sharing his thoughts on having both a buying and selling website. Mark has a very strong opinion on this, but does he take the bait?Listen in to find out!TIP OF THE WEEKErik: Check out Productivity.so for tips and tricks to be more efficient on the computer. Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?
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Mar 5, 2020 • 38min

How To Protect Your Assets While Savings On Taxes And State Fees

This week’s guest leaves both Mark & Scott scrambling for the sign-up button after he talks about his unique asset protection strategy—the Series LLC.Scott Smith, founder of Royal Legal Solutions, joins the guys to talk about this strategy that will not only protect your property to the greatest extent possible but also save you money in taxes and state fees.Scott was an aggressive litigator who brought suits against major insurance companies. He knows first-hand the tactics that plaintiff's attorneys use to win lawsuits. He is now combining this knowledge when setting up business structures to protect your assets.Mark describes Scott Smith as a combination of F. Lee Bailey, if he was only interested in protecting assets, and Sam Zell—an amazing real estate investor.Scott fell in love with real estate investing after buying his first property in college to pay off debt. After litigation burn out, Scott went back into real estate investing and learned everything from the ground up.Then, after he had acquired his first 10 properties and had gotten into commercial and multifamily, Scott discovered that a lot of investors were good at finding the deals but knew nothing about how to do taxes, accounting, LLCs or bookkeeping. So he combined his knowledge and experience as a litigator with his knowledge and experience as a real estate investor and started Royal Legal Solutions.Scott’s clients range from first time investors to seasoned real estate investors with a broad portfolio of properties.Both Mark & Scott Todd, a little skeptical that this strategy is a good fit for land investors, try to poke holes in it. But, Scott Smith pokes back with a wealth of information that leave both the guys with their minds blown!Today, Scott Smith delves deep into this strategy and why no investor should go without this asset protection!A question that gets asked often in this business is, should I be in an LLC, S Corp, C-Corp?Listen in as Scott Smith answers that question along with:The worst advice he’s seen or heard given in setting up business structures and asset protectionWhy the Series LLC is so unheard ofDoes it have the same tax benefits of an LLC structureAnd, so much more!Scott Smith does not hold back as he shares all the details of this unheard of and unique asset protection plan and even shares a “hot secret.” Also, find out how Scott Todd takes this podcast to a creepy level.*We are not responsible for anyone’s head that may explode while listening in to today’s episode of The Art of Passive Income.TIP OF THE WEEKMark: Join us in our irrational exuberance about Scott Smith and how he's going to protect us. Because literally, he's the only one that we've talked to that has a practical, viable, affordable solution for our needs and that is at RoyalLegalSolutions.com.Scott Todd: Check out Reply.Ninja—a Chrome plugin for inline replies in Gmail.Scott Smith: If you text Royal, R-O-Y-A-L, to 474747, you will get a link to the top 10 things you need to know to protect your assets with Scott’s top 10 strategies. If anybody has trouble with text, just email Scott@RoyalLegalSolutions.com and he will send the top 10 along with other resources on how to save money on taxes using 401K.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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