The Art of Passive Income

Josh Culler is the owner and founder of Culler Media and podcast host of REI Marketing Weekly and The Content Marketing Playbook. Also, he is a sought-after mentor and an active real estate investor. He has been in the real estate investing industry for seven (7) years and has helped hundreds of investors in their marketing efforts.Like many successful people before him, he didn’t go to school to study real estate in the effort to find a job. He was introduced to real estate at 19 years old by the father of his close friend. At the time, he just wanted a job that offered him the opportunity to be the creative genius that he is and make good money at the same time. After working for a while with several competitors, real estate investors, and clients, Josh discovered that he had a deep passion for content marketing and video production. Putting the other aspects of real estate on the backbench, he focused on strengthening his content marketing skills, which led to him zeroing in on a sore point for many real estate industry folks, video production. Through many successes and failures, he was able to break down the mammoth tasks of successful content marketing into simple, easy to follow steps that guarantee the best ROI.With his infectious personality and headstrong drive for success, Josh connects with his target demographic and clients on a friend-to-friend level. This skill of understanding your demography and maintaining open communication is one he aspires to teach all who seek him for guidance and mentorship. Through his company, Culler Media, he has positively impacted hundreds of people and aims to reach thousands, even millions more.  Listen in as they discuss:Josh’s journey into real estate and the successes he enjoys presently.Recognizing your strengths and capitalizing on them.Learning when to let go of strategies that inconvenience you and your business.  The benefits of hiring experts in specific fields you are weak in, despite your drawbacks about spending money out of your pocket. Taking time to delegate low priority tasks to competent colleagues/employees and focusing on the high priority tasks. Studying your audience to determine your target demographic and the content that is widely consumed by them. Keeping an active line of communication with your target demographic to grow your following and prospective client list. And, more!Every quatre is like dog years when it comes to marketing because it evolves so quickly. ~Josh CullerTIP OF THE WEEKMark: My tip of the week actually can move the needle in your life. Start blowing up your content marketing, learn your target audience, and where and what is going to be the most receptive message for them, then go to cullermedia.com.Scott: If you like money and want more of it then you have to read The 1-Page Marketing Plan that Josh Culler mentioned.Josh: My tip of the week is: create relevant content for your target demographic. When it comes to creating contextual; relevant content for your target demographic is going to take you far above what you could possibly imagine when it comes to competing with your competitors. That could be several mediums like writing, video, podcast, etc. This is why knowing your target demographic is so important because if your target demographic is not listening to your podcast then don't put it on your podcast. If they're not reading articles don't put it in your articles. Creating contextual marketing to your target demographic that is relevant to them is important. The purest definition of content marketing is answering the questions of your target demographic or audience has about your industry, services, or products.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

Joining Mark this week are:Scott BossmanErik PetersonTeria HarrisTate LitchfieldScott ToddListen in as they go around the table and discuss all the factors to consider when purchasing bigger land deals as opposed to smaller ones. They also share some of their experiences with reselling properties they have acquired at a high cost and why they will continue to buy smaller and easier properties to sell.TIP OF THE WEEKTeria: My tip is the website I found and it has several pictures on land as well, it's called unsplash.com. They're free, you can download them.Want To Listen More?Did you enjoy this episode? If you did, check out one of our exciting roundtable episodes where we discuss the best strategies for buying wholesale properties.Are you ready to learn more about land investing? Just click HERE to schedule a call.Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

Jonathan DeYoe is a Licensed Insurance Agent, Certified Private Wealth Advisor, and the President of Mindful Money. He is the author of the Amazon Bestseller Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend.Before establishing his own company, Jonathan worked for a number of Wall Street giants, including Morgan Stanley, UBS PaineWebber, and Salomon Smith Barney. He later founded DeYoe Wealth Management in 2001 out of the need to offer independent financial advice and unparalleled customer service in a warm, welcoming, client-centered environment. For over 20 years, he has been successfully helping people to gain a sense of order in their financial life.Jonathan writes about Financial Literacy and Behavioral Wealth Management for news outlets like BusinessInsider.com and MindBodyGreen.com. Today, Jonathan and his team manage close to $250,000,000 for nearly 235 families and non-profits in the Bay Area and beyond.Listen in as they discuss:Behavioral wealth managementOvercoming biases in behavioral wealth managementMindfulness as a tool to overcome biasesFundamental principles to learn from Jonathan’s bookAnd, more!TIP OF THE WEEKMark: My tip of the week is the best, it'll really change your life, just go to mindful money and get Jonathan DeYoe's book Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend.Scott: Check out this book, Everybody Writes by Anne Handley.Jonathan: My whole life changed when I started doing a couple of different things, and one book that helped me get through this is Steven Pressfield's The War Art, which is a fantastic book for people who are struggling to finish a creative project or start a creative project. It really talks about THAT struggle, and what's inside our brain that makes struggle happen and how do we overcome THAT struggle.Want To Listen More?Did you enjoy this episode? Check out another exciting episode with special guest Dan Candell as they discuss how to unleash the power of your mind for success.Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

For this week’s episode we are focusing on mentally minding the inevitable dips and the right mindset to have when venturing into something new.Joining Mark are:Mike ZainoTate LitchfieldMimi SchmidtErik PetersonScott ToddScott BossmanListen in as they go around the table and discuss:What they have done when they are faced with inevitable dips.Effective ways to manage and overcome inevitable dips in your life and business.The mindset to have when taking on new ventures in your life and business.The importance of having the right mindset in your business.And, more!Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want? 

Ryan Sterling is a successful wealth manager and the founder of Future You Wealth. He is a sought-after holistic wealth coach, speaker, and published author of “You’re Making Other People Rich”.  Ryan has a BA in economics from Carleton College, an MBA with a specialization in investment management from Vanderbilt University, and is a CFA Charterholder. Prior to starting Future You Wealth, Ryan has over 15 years of experience helping individuals and families achieve their financial goals in addition to teaching financial literacy courses in underserved communities. Over the past few years, he has been featured in Business Insider, CNN Money, and HuffPost, discussing his knowledge of building wealth.As a financial advisor, Ryan challenges and inspires people to get real about their life, guiding them to make the necessary changes and creating their own definition of wealth. His mission is to use his own life reinvention to fuel simple yet effective lessons to help anyone live a life of true abundance and wellness.Listen in as they discuss:Ryan’s journey to becoming a successful wealth coach.The process of bringing peace to yourself.Breaking out of the cycle of consumption.The friction point of acquiring depreciating assets versus appreciating assets.What happens when we over-consume depreciating assets.Turning scarcity into abundance through gratitude.Lastly, Ryan gives our listeners advice on how to live an intentional life. Tune in!TIP OF THE WEEKMark: My tip of the week is start to be more intentional, more mindful with your life on how you're consuming your financial goals, growth mindset, and read the book You're Making Other People Rich by Ryan Sterling. It is available. And check out Ryan Sterling's website, futureyouwealth.com.Scott: Check out webapp.wisestamp.com, go create a cool signature on your emails for free.Ryan: My tip is a book that has really been transformational in terms of my life, in terms of really thinking about lifestyle design as a part of my financial plans, it's not about the money but about the life that the money is allowing me to live. The 4-Hour Workweek by Timothy Ferriss is really helping you think about work and lifestyle design in concert with one another.Want To Listen More?Did you enjoy this episode? Check out another exciting episode with special guest Mark Dolfini as they discuss creating true wealth in real estate.Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

As business owners, we are only as successful as our team. With that being said, we are compiling two of our best episodes that focus on the importance of building a successful team for our land investing business.Joining Mark are:Scott BossmanErik PetersonMimi SchmidtTate LitchfieldScott ToddTeria HarrisMike ZainoListen in as they discuss:The right approach to training your VAs.The effectiveness of training documents for VAs.Where to go to outsource virtual assistants.How are VAs paid to post on Facebook, Craigslist, and other marketing platforms?And more!Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

Trevor Mauch is a real estate investor and the CEO of Carrot, a software service company that helps small businesses to create a website that generates inbound leads. His life as an entrepreneur started at an early age. At twenty-one and still, in college, Trevor bought a 4 unit multi-family investment property. He is a graduate of Oregon Institute of Technology, where he pursued degrees in Marketing and Entrepreneurship.Today Trevor's focus is helping real estate professionals increase their inbound leads through marketing automation. He has generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors. When he is away from operating his business, Trevor enjoys mountain biking, golfing, and spending most of his time with his wife and three children.Listen in as they discuss:How to identify a strong leadThe importance of setting goals for you and your businessHow you can turn your leads into a dealBuilding systems to organize your leadsQuality vs Quantity of leadsAnd, more!Momentum happens when you do the right thing in the right order. ~Trevor MauchTIP OF THE WEEK:Mark: My tip of the week is carrot.com; start learning, checking out the resources, features, the blog, the webinar, all of the information in one spot. Start building your lead generation systems and take your marketing and leads to the next level, go to carrot.com.Scott: My tip talks about messaging, and one of the things I saw on the website is: there's consistent messaging there, the three steps or whatever. If they're looking to up their marketing gain, they should get the book by Donald Miller called Building a Story Brand: Clarify Your Message So Customers Will Listen.Trevor: I think the biggest thing for me is if you don't have a daily goal or habit tracker, in place I can promise you whether you're a one person-shop or you're forty percent team like we are, there's going to be an amazing available asset for you to pull up every day: what are the top five priorities for the week, top five priorities for the month and top five priorities for the day. Go to carry.com/habits, get the habit tracker, and start getting control of your habits. I want to see you guys gain back more of your time so you can win in business and your life.WANT TO LISTEN MORE?Did you like this episode? If so, tune into another one of our exciting episodes with special guest Paul Higgins as they talk about building your business and reaching your target market.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

Marketing is one of the most important and essential elements in our niche. It can make or break our land business. Therefore we are compiling two of our best episodes that are centered around marketing in the land investing business.Joining Mark are:Erik PetersonTeria HarrisTate LitchfieldMike ZainoScott ToddListen in as the Land Geeks revisit the topics that discuss:The number of ads that are required or needed to market a property.What’s considered to be a good ad?What are the Land Geeks' top three marketing platforms?Significant marketing mistakes they’ve seen in the land industry among their clients and coaching students.Effective marketing strategies to create growth for your land business.And, more!Marketing is an investment. It has to be consistent and irresistible  ~ Mark PodolskyIsn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

Marc Andre is a personal financial Blogger.  He is the founder and owner of VitalDollar.com where he writes about many ways to make, save and manage money online. He has been self-employed as an internet marketer and blogger for over ten years, and prior to that, he worked for a few years as an auditor and in other finance fields. Today, Marc has been helping others to improve their financial situation. He does this by offering several venues on his blog that teaches how to manage your existing income while making more money. Listen in as they discuss:Marc’s journey to where he’s at now.How he manages his blogging models.How to create an audience for your business.The timeline to create an audience.The process for creating a financial blog.Lastly, Marc gives advice on how to increase traffic to your website. Tune in to hear more!TIP OF THE WEEKMark: My tip of the week is learn more about Marc Andre, go to vitaldollar.com.Scott: Check out close.com/sales-motivation, enter your email address in there and you're going to get daily sales motivation and maybe it makes a difference for you.Marc: My tip is based on Online Business, focus on networking, and really get to know people in your niche or industry. The resource that I use every day for that is Slack, I'm in a couple of slack groups with other people, other marketers. There are so many different ways that you can improve your business by focusing on networking and getting connected.Want To Hear More?Did you enjoy this episode? If yes, check out another one of our exciting episodes as we discuss how to live a richer life by design with special guest Jonathan Krueger.Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?

Joining Mark for this episode are:Scott BossmanErik PetersonTeria HarrisTate LitchfieldAnd, our Bootcamp attendees.Listen in as the Land Geeks go around the table and answer all the questions asked by some of our attendees at the Land Geek Bootcamp that was held in January 2021.TIP OF THE WEEKFor this week’s tip of the week, we are sharing the biggest takeaways from the Land Geek Bootcamp held in January.Matthew Landoli: Tax Expander, great software that creates keywords, shortcuts for integrating well with a computer and phone. Will save you thousands of keystrokes and will only cost you $30 a year.Matt Huber: Constantly mail and adjustPeter Peterson: Mailer in FacebookCharles & Molly Jones: ABC Always Be ClosingIsaac Carrier: Sell your land todayNicole Tate: This is a real businessPeter Peterson: Sell the land!Daniel Harris: The best way to make money on the internet is by the phoneRachel Marshall: Mark sales process, keep selling to the buyer, and then convert them into a sales assistant.Nick: Best takeaway so far, keep mailing, the money is there for the deals.Tom: I have to listen to Flight SchoolMatthew Iandoli: ABCDE, always be closing the envelopesRoss: I love all the tips about Facebook AdsZiff: Communication is the keySteve and Virginia Carlin: There's a pig for every barnJim Adkins: Put the systems in place. Work on the business, not in the businessDan Schoeph: If you're marketing everybody, then you're marketing no one.Rob: Mailing is KeyDan Schoeph: Always be closing the envelopesMark: tips on scaling the businessMatthew: Marketing automating skills and investing in yourself.Nick: Listen to October Rage on SpotifyWant To Listen More?Did you enjoy this episode? If you did, check out one of our exciting roundtable episodes where we discuss why you need to go to the Land Geek Bootcamps.Are you ready to learn more about land investing? Just click HERE to schedule a call.Isn’t it time to create passive income so you can work where you want, when you want, and with whomever you want?