

Music Ally Focus
Music Ally
Analysing vital music business topics in detail, as they emerge: Joe Sparrow breaks down important stories with expert guests in about 25 minutes. It'll keep you on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.)
🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
👋 Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo
🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
👋 Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo
Episodes
Mentioned books

Jan 26, 2023 • 50min
What does a music "magazine" need to be in 2023? Sean Adams, of Drowned in Sound, on building a modern music publication
Music Ally Focus Ep. 93: What does a music publication need to be in 2023? We talk a lot on the podcast about marketing from the artist-side: getting projects to launch and connecting to as many people as possible. But what about the point after that - when music fans debate and discuss music – and explore and discover music they don’t know that they don’t know? Sean Adams, of Drowned in Sound, explains how he’s going to build a modern music publication.
Drowned in Sound was one of the UK’s earliest music blogs back in 2000, and it then became one of the UK’s leading music publications, growing into a successful record label, an early podcast, and also live shows on the way. Having “paused” Drowned in Sound for a few years, Adams is bringing the publication back - but in a format that connects with the needs of music fans in a 2023 environment. So what is the mix of content, platforms, and community that music fans need now if they want a jumping-off point that is more contextual and community-driven than a playlist? Sean explains his plans.
Drowned in Sound’s new podcast: https://open.spotify.com/episode/6hdFH47LWFXxL1Jdp9QqYK?si=20a4bf26d94946aa
Announcing DiS’s relaunch: https://twitter.com/seaninsound/status/1614909932184141824
Sean’s music pick: Warszawa: https://www.youtube.com/watch?v=r7kg5hq1eCc
Most shrimps eaten in one minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Jan 19, 2023 • 34min
The reality of touring for artists in 2023 – the managers’ perspective, with Annabella Coldrick of the MMF
Music Ally Focus Ep. 92: We’re joined by Annabella Coldrick, Chief Executive of the Music Managers Forum to talk about the new realities of touring in the post-covid world. The Music Managers Forum recently held a round-table event with its members and it revealed a lot of concerns and issues around touring. Artists are now facing a completely different touring environment: where a transformed economy means that touring is no longer the sturdy income source it was once considered, and artists are cancelling shows due to the lack of economic viability or as a result of mental health issues from the increased pressures around performing. We ask Coldrick what touring in 2023 is going to look like for her members and the artists they work with, and what they think the future holds.
Links mentioned in the show:
MMF (Music Managers Forum) – themmf.net
FAC 100% venues campaign - thefac.org/venuedirectory
Super Furry Animals – Northern Lights
Most coins deposited into a piggy bank by a dog in one minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Jan 12, 2023 • 42min
What is web3 Music, anyway? HIFI Labs' Dan Fowler explains what makes web3 Music so different to – and yet the same as – the music we are used to.
Music Ally Focus Ep. 91: WTF is "web3 music"? In this episode we’re joined by Dan Fowler, Director of Open Source Projects at web3 music incubator HIFI Labs, and a man with deep experience working at where crypto, web3 and music meet. Joe Sparrow asks Dan the stupid questions so that we can all find out what web3 music is, and what it will mean for the music industry.
Most of us now have a surface understanding of NFTs and web3 stuff, but what is it exactly that classes a song as “web3 Music”, what does a web3 music industry look like, and how is web3 music different to the music we are used to? Dan – who has worked on blockchain music projects for Jaak, ICE, PRS For Music, and now HIFI Labs – gamely agreed to explain what it all means, how bit works, and who can use it to good effect.
HIFI Labs: hifilabs.co – or join their Discord here: discord.gg/bqVs89D44M
Dan Fowler is on Twitter – @dan_djfnd – and on Substack: danfowler.substack.com
Most alternate paws offered by a dog in one minute: guinnessworldrecords.com/world-records/448008-most-alternate-paws-offered-by-a-dog-in-one-minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Jan 5, 2023 • 33min
Parenthood In Music's founders talk about how parenthood drives inequality in the music industry, and the changes that can happen
Music Ally Focus Ep. 90: This episode, just like the Wu-Tang Clan, is for the children. Or rather, the parents of those children: we’re joined by the founders of Parenthood In Music, which aims to improve working conditions for parents in the music industry. Parenthood, they believe, remains one of the main drivers of inequality in the workplace. We find out why, and what changes they’re hoping to make.
Parenthood In Music is an initiative founded by Steffi von Kannemann (founder of the agency Better Things) and Marit Posch (General Manager IDOL Germany/ Co-founder of Hyper Culture). Parenthood, they say, often means that mothers and single parents end up not reaching and holding managerial positions, or must switch to new jobs in other industries. They want to “build a music industry that doesn’t marginalise parents, but supports them.” So we wanted to find out more: why has this happened, what changes should be made, and what the benefits are for the industry as a whole.
Fun fact: because all of us are based in the same grimy city of Berlin, this is the first ever in-person Music Ally Focus Podcast!
Parenthood in Music: https://www.parenthoodinmusic.com/home-eng
Most apple sauce eaten in one minute: https://www.guinnessworldrecords.com/world-records/412530-most-apple-sauce-eaten-in-one-minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Dec 21, 2022 • 47min
The best music marketing campaigns of 2022, as chosen by Music Ally's experts
Music Ally Focus Ep. 89: Music Ally has just released its Campaign of the Year report (Get it for free here!) and so we finish the year with our annual podcast that highlights some of the best campaigns from 2022, chosen by the experts at Music Ally. The 2022 issue of our utterly essential Campaigns of the Year report has 60 highly-detailed case studies packed with data, KPIs, ideas and learnings – straight from the teams who did the best work of 2022. It’s a huge, vital resource for anyone working in music marketing, from DIY artist to major label. To pick out some jewels from 2022, we're joined for our end of year party / marketing bonanza by:
Eamonn Forde, writer Campaigns and Behind the Campaigns and Campaigns of the Year report;
Marlen Hüllbrock, Head of Marketing and Audience at Music Ally;
and Magda Jędrzejevska, Training Executive at Music Ally.
They each picked two campaigns from the report, explained why they are so good, and we spoke about how anyone listening can try to use these ideas for themselves.
Campaigns highlighted:
Eamonn: Eason Chan and Joakin Berg
Marlen: JVKE and Cate
Magda: Dapz on the map and Jagwar Twin
Report: Sandbox Campaigns of the Year report: download it for free now!
Webinar: Sandbox Best Campaigns of 2022: Actionable Insights and Strategies for 2023
Behind The Campaign :: Eason Chan
Behind The Campaign :: Joakim Berg
Muhammad Rashid cracking walnuts with his head: https://youtu.be/DonEdEUX0aI
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Dec 14, 2022 • 41min
Dan Runcie, founder of Trapital, explains how hip-hop's dominance is actually bigger than we think, and how hip-hop's most successful players will shake up investment.
Music Ally Focus Ep. 88: We’re thrilled to be joined by Dan Runcie, founder of Trapital, which offers music business insight with a strong focus on the business of hip-hop – the world’s pre-eminent genre of pop music. Trapital has recently published its first big report on the business and culture of hip hop – and Dan, a true thought leader in this space, has a lot of interesting things to say: he talks about how the narrow genre boundaries of hip hop are hiding its actual size and success on an international basis, how hip-hop’s super-successful leaders like Jay Z are poised to become the large-scale investors of tomorrow – and how their hip-hop roots mean they have a remit to do things differently than the incumbents. It's a fascinating conversation for anyone who cares about the business of music - not just hip hop.
Trapital: https://trapital.co/
Trapital podcast: https://trapital.co/pod/
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Dec 8, 2022 • 38min
Kyran de Keijzer, co-founder of Muso.AI, on taking on one of the huge music metadata challenges
Music Ally Focus Ep. 87: In this episode we’re joined by Kyran de Keijzer, co-founder of Muso.AI, the music credits platform that brings together data on the people that make songs, and allows music professionals to edit and manage their legacy metadata. Kyran says he looked at the most popular tracks ever made, and then looked at the metadata that reaches streaming platforms and found lots of gaps: only 60% have songwriting credits, 46% producer credits, and only 29% have engineering credits. We speak to him and ask why he chose to take on one of the huge music metadata challenges - in trying to make sure that all the people associated with a track are properly credited in the metadata, in a verified way. So, in this podcast, part of a partnership between Music Ally and Muso.AI, we wanted to hear the thoughts of someone who has spent half a decade working with music metadata and solving a problem that, he says, can help people not only get the credit they deserve, but open up new work opportunities, and get paid better for the work they do.
Muso.ai: https://muso.ai
LinkedIn: https://www.linkedin.com/company/muso-ai
Instagram: https://www.instagram.com/muso.ai/
Facebook: https://www.facebook.com/MusoAIapp
Twitter: https://twitter.com/ai_muso

Dec 2, 2022 • 37min
Richard Antwi Scholarship recipients Janelle Mitchell and Estée Blu on improving representation in the music business and what a better industry looks like
Music Ally Focus Ep. 86: We’re joined in this episode by Janelle Mitchell and Estée Blu - two recipients of the Richard Antwi Scholarship, which aims to support Black and minority ethnic students living in the UK and awards a full scholarship for University of Westminster’s Music Business Management MA course. We wanted to know how these two ambitious young pros see the music industry from their perspectives, and the hurdles that they see in front of them.
They told us their frank opinions about: the changes that need to be made, how they feel some Black people are put into job roles to fulfil a visible “diversity” remit, and how the goal of having currently underrepresented people in senior roles will have a transformative effect. They both also talk about how Black people are often expected to carry the burden of driving change around representation in the industry – and the subsequent impact that has on mental health.
It's an honest, important, and fascinating conversation.
Estée Blu – https://www.esteeblu.com
Janelle Mitchell – https://www.linkedin.com/mwlite/in/janelle-mitchell
Richard Antwi Scholarship – https://www.richardantwi.org
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Nov 28, 2022 • 32min
Artist Love Ssega on combining a music career with climate justice
Music Ally Focus Ep. 85: Artist Love Ssega explains how he combines his music career with climate justice, and whether artists have a responsibility to not be silent on this issue. The climate emergency is the most meaningful challenge of our time, and one that the music industry can make a number of changes in relation to – whether that’s in terms of reducing music businesses carbon footprints, or artists using their influence to encourage fans to make a difference. London based artist Love Ssega talks about his work addressing the climate emergency from the perspective of an artist, his work with initiatives like Earth Percent, and also about the business opportunity that awaits artists if they adopt and become vocally supportive of climate-friendly activities.
Love Ssega: https://www.lovessega.com
Earth Percent: https://earthpercent.org
Some examples of Ssega's climate-related work:
https://worldoftopia.com/love-ssega-my-world-of-good/
https://www.queens.cam.ac.uk/life-at-queens/news-and-events/ssegawa-ssekintu-kiwanuka-british-council-musician-in-residence-in
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb

Nov 17, 2022 • 32min
Gary Helsinger, SVP licensing & creative at Melodie, talks about library music and sync – and tells the best rock 'n' roll stories that the Focus podcast has heard so far
Music Ally Focus Ep. 84: We’re joined by Gary Helsinger, SVP, Licensing & Creative at Melodie, who chats to us about the state of library music, but also tells all of the best rock n roll stories we have heard on the Focus podcast thus far. Gary has had a rich and varied background to say the least: for instance, he was Director, A&R at Chrysalis Music Group whilst also a member of platinum-selling rock band Green Jellÿ – plus, he was also a manager, and has deep experience in licensing and synch. So he tells us about the state of modern library music and sync, and his work in that field at Melodie. He also regales us with stories of how he signed himself as a musician, discovered Jeff Buckley, signed the Smashing Pumpkins, argued with David Bowie, loaned Prince his guitar, snooped on shoppers behind a two way mirror with Michael Jackson, and, oh, a whole lot more.
Melodie: https://melod.ie
Leah Shutkever eating sausages: youtube.com/watch?v=c7_e9SfzbqY
Green Jellÿ: youtube.com/watch?v=Gtffv9bpB-U
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb


