Music Ally Focus Ep. 88: We’re thrilled to be joined by Dan Runcie, founder of Trapital, which offers music business insight with a strong focus on the business of hip-hop – the world’s pre-eminent genre of pop music. Trapital has recently published its first big report on the business and culture of hip hop – and Dan, a true thought leader in this space, has a lot of interesting things to say: he talks about how the narrow genre boundaries of hip hop are hiding its actual size and success on an international basis, how hip-hop’s super-successful leaders like Jay Z are poised to become the large-scale investors of tomorrow – and how their hip-hop roots mean they have a remit to do things differently than the incumbents. It's a fascinating conversation for anyone who cares about the business of music - not just hip hop.

Trapital: https://trapital.co/

Trapital podcast: https://trapital.co/pod/

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Dan Runcie, founder of Trapital, explains how hip-hop's dominance is actually bigger than we think, and how hip-hop's most successful players will shake up investment.