WorkParty

On this episode of WorkParty, host Jaclyn Johnson is talking with PR maven Rachel Krupa, a top-tier publicist with 21 years of experience and a roster of clients that includes Goop and Thrive Market. Krupa unpacks how the media landscape is shifting and why that matters to both brands and publications (as well as consumers). You'll also get some insider intel on how she founded her own brand—The Goods Mart, which is not your average gas station minimart—without a business plan, thanks to her network connections.   RESOURCES: To connect with Rachel click here To follow The Goods Mart click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   Produced by Dear Media

Deciding to turn your passion project into more than a side hustle is a major step for any fledgling entrepreneur—but it becomes an even trickier dance to master when you don't plan on quitting your full-time job. Hear how Austin-based Pilates instructor and Google strategist Bridget O'Carroll made it happen for herself when starting Studio Qila, the first Native-owned digital fitness studio, on this week's episode.   Get up to 3 months of live and on demand workouts FREE with code PARTY or visit studioqila.com/workparty to redeem   RESOURCES: To connect with Bridget O'Carroll click here To follow @studioquila on Instagram click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Visit culture.io/resources to subscribe to the newsletter and receive regular culture insights. Produced by Dear Media

Tieghan Gerard launched her blog Half Baked Harvest when she was just 19 years old. Just over 10 years later, she’s got 5 million followers on Instagram, and her website averages that many viewers per month—if not more. The self-taught chef, recipe maker, and food stylist sits down with Jaclyn on today’s episode to discuss pivoting career paths, the process of getting a cookbook deal, and her social media strategy—plus, what it’s like working with her mom as her business partner.   RESOURCES: To connect with Tieghan Gerard click here Or find her @halfbakedharvest on Instagram To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Visit culture.io/resources to subscribe to the newsletter and receive regular culture insights.  Produced by Dear Media

Today she joins WorkParty to talk about all things podcast strategy from what it takes to craft a content plan for podcast longevity to having unique conversations in the crowded podcasting space. Then, Jaclyn and Liz flip roles for Liz's podcast, Healthier Together. Take a listen after you tune in!   RESOURCES: To connect with Liz Moody click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Visit culture.io/resources to subscribe to the newsletter and receive regular culture insights. Visit Ritual.com/party10 to start Ritual or add Synbiotic+ to your subscription today. Start your Free Month of Thinkific Plus at Thinkific.com/party Produced by Dear Media

Glassdoor found that 77% of job seekers consider a company's culture before applying for a job, and 56% of employees say that company culture is more important than salary when it comes to job satisfaction. Needless to say, having a workplace culture that is positive, creative, and safe is of the utmost importance. Jessica Kriegel, Chief Scientist of Workplace Culture for Culture Partners shares the do's and don'ts of getting company culture right. Plus, what radical honestly really looks like in a job Interview and a winning formula for delivering constructive feedback to your team.   RESOURCES: To connect with Jessica Kriegel click here To follow Culture Partners click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   SPONSORS: Culture Partners This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Visit culture.io/resources to sign up for my newsletter and receive regular culture insights   Produced by Dear Media

Founders. Creators. Disruptors. These are the words that describe this year’s Create and Cultivate 100 list. From intersectional sustainability experts to disruptors in the beauty industry, the women on the Create Cultivate 100 list are building the brands and creating the content that’s pushing us all forward. On this solo episode Jaclyn answers some of your questions leveraging the inspiring work of this year’s honorees. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Get your free month of Thinkific Plus at Thinkific.com/party Produced by Dear Media   RESOURCES: To view the 2023 CC100 List click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

In 2019, Jordan Harper founded Barefaced, a medical-grade skincare brand that brings together advice, clinical research, and custom routines to help build long-term skincare solutions. With nearly a decade of experience in aesthetic medicine, Jordan's passion for simplifying skincare and unique take on education, built a combined following of 300K+ across her personal and business Instagram profiles. On this episode, Jordan shares more on her journey from Nurse Practitioner to entrepreneur, Barefaced’s hands-on approach to customer engagement, and her best practices for time management—especially for working moms.   RESOURCES: To connect with Jordan Harper click here To follow Barefaced click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   SPONSORS: Barefaced Produced by Dear Media

20 years ago, Karen Behnke took a leap with an organic approach to skincare, thinking it would yield better results than conventional products on the market at the time. Multiple clinical tests alongside scientists proved her right, leading to the launch of award winning targeted skincare brand, Juice Beauty—a brand that pioneered the chemistry of clean beauty. On today’s episode Karen Behnke joins us to talk about her work leading this breakthrough, transparency in digital beauty marketing, and opportunities for emerging brands in technology.   RESOURCES:  To connect with Karen Behnke click here To follow Juice Beauty click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Right now, Thinkific Plus is offering my listeners one month FREE at Thinkific.com/PARTY  Produced by Dear Media

A practicing gastroenterologist who has been studying probiotics for 20 year, Dr. Roshini Raj has always been fascinated by the connection between probiotics and internal health. She applied her research to skincare with the goal of restoring her patients' confidence, and founded TULA skincare, a brand built on the power of probiotic extracts & superfoods. Today, Dr. Raj joins Jaclyn to discuss how TULA’s marketing strategies are on a mission to end negative self talk, her experience with TULA's acquisition by Proctor and Gamble, and the ways in which entrepreneurs can take care of their gut health to improve their overall well being.   RESOURCES: To connect with Dr. Roshini Raj click here To follow TULA click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Visit gtmbawomen.com to learn more about Scheller's MBA programs. Visit Ritual.com/party10 to start Ritual or add Synbiotic+ to your subscription today. Produced by Dear Media

Have you ever wondered why—despite knowing the right thing to do with money—you do the opposite? Today Jacqueline, 'Jack' Howard, Senior Director of Wealth Advisors Operations for Ally Invest unpacks this very question. Plus, learn how to create guard rails that will help you make better financial decisions and learn what kind of steps need to be taken to close the wealth gap.   RESOURCES:  To connect with Jack click here To follow Ally Financial click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)