Sales Leadership Podcast

The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook. Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well. Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts.

As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe. We must push our confidence into our teams and lift them up. Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges. Taking action builds confidence, and confidence is what is needed to sell through this difficult time.

Sam Dunning, Sales & Marketing Director and Co-owner of Web Choice joins Rob on the podcast to talk about how great managers create clear, well-lit pathways to success. They don’t just give them a quota and then let the stack-rank report light the way. The best managers don’t leverage pressure and gamification, they create individualized plans for each member of the team and then help them execute. The plan is very personal…and not an “average” plan for the entire team.

Darryl’s powerful combination of sales and marketing experience brings a valuable view of the sales world today. With the Covid19 crisis affecting every business, salespeople need to take better care of each lead. Your targeted customers are picking up the phone and letting their guard down a bit more than during the “old normal”. If you can be authentic and offer relevant and helpful information in the customer’s own voice, the same voice a marketer uses, then you can get back the high growth place where you belong.

Kristina Jaramillo, President at Personal ABM, talks with Rob on this latest edition of the Sales Leadership Podcast about how to rebound from the Covid19 sales crisis and what it will take to teach buyers how to buy again. Selling used to be about meeting the needs of the customer by solving a problem, building a good business case versus the risk of not solving a specific problem. Now selling requires finding a way to solve the problem right now, and purchase decisions are made requiring many more people to come to an agreement on a solution that must solve a mission-critical problem.

Alain Hunkins, Managing Director of Hunkins Leadership Group, shows us that success or failure is often a result of the environment we create, and sales leaders have the responsibility to shape environments that lead to success. The emotions of sales leaders are contagious, and the environment is set by the people in the company, not the outside influences. Alain’s three C’s: how do we connect, how do we communicate, and how do we collaborate are powerful ways leaders can create the culture at their company.

Paul Salamanca, VP Global Accounts at SecurityScorecard, joins Rob on the 98th episode of the Sales Leadership Podcast. Paul says that in this unique environment, true salesmanship will stand out. Fundamental sales skills are still the key to winning deals. Customers still need to identify there is a problem worth solving, and that you are the best partner to help them solve that problem. They still have to be willing to secure the political and financial resources to make it happen. Sales leaders who take the time and energy to develop basic skills at the individual level for each sales rep will find great success in spite of the challenges resulting from Covid 19.

Dale Dupree, CEO of The Sales Rebellion, joins Rob to talk about the kind of leader you choose to be. Do you really know your sales team? Do you support what they want, or are you just translating to them what you want to accomplish? Learn how legendary leaders use constructive methods to help your reps build confidence and reach success levels higher than they think is possible.

If you are looking for a new opportunity during this challenging time or if you just need to update your resume for the future, this episode features Robynn Storey of Storeyline Resumes. Robynn’s company is the top resume expert on LinkedIn, and she talks about how you should own your success when telling your story through your resume in a way you are not afraid to share it or talk about it to hiring managers. We need to be able to show not just that we have something to offer to hiring managers that they are looking for, but also that we can bring the impact that companies need in a salesperson.

Corey Sommers, Co-Founder of Enableocity joins Rob on the Sales Leadership Podcast. Corey says that sales enablement is a way to prepare salespeople to build trust, and trust is the currency of any relationship. For many of us, trust is tough to define, but we all agree it is important. When salespeople show their customers that when they experience interactions with you that they solve problems they care about or achieve results that are important to them, those experiences will build trust, and this is one of the great ways to stand out from your competitors.