Sales Leadership Podcast

Laura joins the Sales Leadership Podcast and talks with Rob about culture. She defines culture as a consistent observable pattern of behavior. Culture drives every company, no matter what the business builds and sells. Laura says that culture is made up of the small things the people at your company do every day, not the big things you do once a year or something you did years ago. Culture can be a leader’s best friend or their greatest challenge. Learn from Laura how the best corporate cultures are intentionally maintained, and not just a happy (or unhappy) accident.

Scott defines the role of a sales leader as helping salespeople reach their desired level of success, whatever that is. Scott is well-known as a sales leader who can show you how to evolve your team to changing conditions, and that those teams who move first will have great advantages over slower-moving competitors. Learn how important it is to be a doer, and to be one of those who take quick action and win the most.

Mike Bosworth, author and founder of Solution Selling, talks about the concerns buyers go through in the sales process, and how you can manage those concerns. Buyer phases go from emotional to logical to emotional again, and navigating through these phases can be challenging for unprepared salespeople. Learn how you can build a better relationship with your customers and help them reach their own visions of success.

Morgan Ingram, Director of Sales Execution and Evolution, JB Sales Training joins us on Episode 105. Are you an action-oriented leader, or just a big talker? Morgan shows us how to be an action leader, not merely a thought leader. While planning is important, doing is what helps you create confidence, and figure things out. The best and most-effective sales leaders can demonstrate the key skills and activities that lead to success. Now is the time for your sales team to evolve, and you can start by following Morgan’s proven path to sales success.

The sales world has changed, and many sales leaders are wondering how to rewrite their sales playbook. Julie Hansen, Founder of Performance Sales and Training, shows us how video has become not just a critical platform for sales success, but a critical skill as well. Julie is an expert at using modern sales tools and processes like video to sell, and can help your team learn, apply, and internalize winning skills to deliver a persuasive, compelling presentation or demonstration that wins business when it counts…and it always counts.

As sales leaders, our job is to sell our way through this current Covid19 crisis. Members of our sales teams have to believe they can win, and to do this they have to know that their leaders believe. We must push our confidence into our teams and lift them up. Learn from Heather that doing builds confidence, and you as a leader can create a culture of doing and lean into challenges. Taking action builds confidence, and confidence is what is needed to sell through this difficult time.

Sam Dunning, Sales & Marketing Director and Co-owner of Web Choice joins Rob on the podcast to talk about how great managers create clear, well-lit pathways to success. They don’t just give them a quota and then let the stack-rank report light the way. The best managers don’t leverage pressure and gamification, they create individualized plans for each member of the team and then help them execute. The plan is very personal…and not an “average” plan for the entire team.

Darryl’s powerful combination of sales and marketing experience brings a valuable view of the sales world today. With the Covid19 crisis affecting every business, salespeople need to take better care of each lead. Your targeted customers are picking up the phone and letting their guard down a bit more than during the “old normal”. If you can be authentic and offer relevant and helpful information in the customer’s own voice, the same voice a marketer uses, then you can get back the high growth place where you belong.

Kristina Jaramillo, President at Personal ABM, talks with Rob on this latest edition of the Sales Leadership Podcast about how to rebound from the Covid19 sales crisis and what it will take to teach buyers how to buy again. Selling used to be about meeting the needs of the customer by solving a problem, building a good business case versus the risk of not solving a specific problem. Now selling requires finding a way to solve the problem right now, and purchase decisions are made requiring many more people to come to an agreement on a solution that must solve a mission-critical problem.

Alain Hunkins, Managing Director of Hunkins Leadership Group, shows us that success or failure is often a result of the environment we create, and sales leaders have the responsibility to shape environments that lead to success. The emotions of sales leaders are contagious, and the environment is set by the people in the company, not the outside influences. Alain’s three C’s: how do we connect, how do we communicate, and how do we collaborate are powerful ways leaders can create the culture at their company.