Sales Leadership Podcast

B2B sales are becoming more complicated, and more people are involved in purchase decisions than ever before. How you sell can be more important than what you sell! Mark knows sales teams need to win now and can’t wait for things to hopefully get better in 2021. He shows us how to win the deals that matter now using mutual action plans, and how to simplify the buying process and create an easier pathway to sales success.

Expert in scaling companies, Zorian teaches us about stress and passion, how each salesperson feels these In their jobs. Taking care of your team members is required before you to take care of your customers. Zorian loves to quote Eisenhour, who said, “You don’t lead by hitting people over the head, that is assault!” A great leader is someone who makes everyone on the team better. He teaches us that we need to get your team SET: give them support, energy, and trust.

Dionne joins the podcast and teaches us about sales leadership today. Everything is about leadership, the good and the bad. If you like what your team is doing, look in the mirror and congratulate yourself, you are doing some good work. If you don’t like what your team is doing, also look in the mirror, and consider your connection to your team. How in touch are you with what is really going on? Learn from Dionne how to stay connected to your team, and how to address the good and the bad as a sales leader.

Catie joins the Sales Leadership Podcast and asks, how purposeful are you in your role as a sales leader? Having purpose will help you make every single person who works for you become the best version of themselves, professionally and personally. Catie explains how focusing your purpose can help you develop new skills for your sales process to become a high impact leader in a virtual environment, rather than simply a talking head.

Robert Beattie, the first-ever guest of the Sales Leadership Podcast, joins us two years later to share his advice and knowledge on how to lead through the confusion and stress facing sales leaders as 2020 ends. His recommendation? Don't be that manager who just creates noise. Reps are facing more noise than ever, personal, professional, physically. Pressure coming from new challenges, new opinions, new points of view, new health challenges, new professional challenges…everywhere, there are crazy things causing confusion. Don’t be a manager who adds to the noise, but a leader who cuts through the noise.

Dale joins us on this episode to talk about the role of sales coaching in businesses today. Leaders who don’t know how to be a good coach to their reps are becoming exposed, and professional salespeople will look elsewhere for leaders who will provide that kind of development. When business is good, winning covers a lot of bad leadership. When things get tougher, are you prepared to coach your team out of it?

Everyone knows sales is hard, and there are no happy accidents. Everything you do as a leader matters; the 1:1, building culture, setting goals, connecting to people rather than numbers. But maybe most important is to help your team build belief. If your salespeople believe they can reach their goals both professionally and personally, your team will exceed those goals, and it won’t be an accident.

Chris shows us how sales leaders can face tough changes, adapt, and win. Learn how your sales team can find success by adapting to each prospect’s situations daily, and quickly find ways to show value. Chris shows us how identifying new opportunities for personal growth is more important than ever, and when you are at peace with yourself you are better able to adapt successfully.

Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process. Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.

One of the biggest mistakes sales leaders make during their 1:1’s with their sales reps is having conversations but not making commitments. On this episode of the Sales Leadership Podcast, learn from Armand how to build a culture of commitment for your team, and then teach your reps to get commitments with their customers.