The Digiday Podcast

Vox Media's CRO, Geoff Schiller, discusses ad sales strategies focusing on talent and tent poles. They emphasize niche over scale plays and vertical expertise to differentiate in the market. Schiller showcases insights on roadshows and industry events to attract clients.

Marketing director Liz Mella shares non-traditional tactics for Farmer's Fridge's diverse locations. They buy media at the exact point of purchase, focusing on small actions to amplify their marketing efforts. The podcast discusses challenges in measurement, media, and unique marketing strategies in the current advertising landscape.

Zola CMO discusses expanding into baby registry, using word-of-mouth over ads, and leveraging TikTok for brand awareness. Topics include personalized weddings, influencer strategies, TikTok content creation challenges, and evolving influencer marketing in the wedding industry.

My Code's CEO discusses the shift in advertiser budgets towards multicultural marketing as a minimum standard. The podcast explores My Code's focus on Latinx media, research strategies, and utilizing first-party data. It also delves into adapting to changes in ad spend, strategic growth plans, and the importance of diverse marketing approaches.

Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined Digiday once again on the latest episode of the Digiday Podcast to dive further into his continued efforts to shed light on the legacy programmatic media buying practices that often disadvantage Black-owned media companies.Working with ad verification firm Double Verify, Group Black pulled together research that illustrates just how much ad inventory on Black-owned media companies is cut from media budgets when rudimentary tools like keyword blocklists and domain-level categorization are implemented in media buys.Now, Cooper is working with his partners at DV to raise awareness of these findings to educate the buy-side as well as work with trade organizations to create standards for not eliminating large swaths of Black-owned media from programmatic spending.In this conversation, Cooper talks about the results of the research with DV as well as how the deprecation of the third-party cookie is changing the way advertisers are up-ending their programmatic buying practices this year.Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up. 

Magic Spoon, a DTC cereal brand, discusses expanding to 16,000 retailers, changing ad strategies to include in-store displays, and tackling measurement challenges. They explore social media growth, nostalgic marketing tactics, and navigating the evolving social media landscape. The podcast also touches on online sales challenges, traditional marketing channels in the digital age, and the brand's unique positioning in a competitive market.

PepsiCo Beverages discusses challenges of marketing in a fragmented media landscape, focusing on streaming platforms, influencers, and ad measurement. They also explore data utilization, fragmentation challenges, the crumbling cookie, investments in digital platforms, and the use of AI in media and marketing.

Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.Not only was Condé Nast reimagining its editorial and business strategy to be internationally structured, but the very idea of men’s fashion and luxury was evolving from a singular ideal image to embracing individuality. Baidawi, who had been a lifelong fan of the title, was also serving as the deputy global editorial director of GQ, and helped lead the refresh of the brand, focusing first and foremost on new luxury and community.On the latest episode of the Digiday Podcast, Baidawi shared how he applied the “new luxury” mentality to the publication’s social strategy, events business and video production, as well as how the shift to international operations strengthened the storytelling ability of GQ across the globe.Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up. 

Gallery Media Group discusses tackling social commerce with TikTok Shop, adapting to algorithm changes, and enhancing experiential events. They share insights on integrating social platforms into revenue streams, creating engaging content for brands, and leveraging live shopping experiences on TikTok for growth.

Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising industry this year.It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand. But it’s exactly what CMO Deena LaMarque Piquion has on her to-do list this year, in addition to boosting brand awareness with the next generation of employees and entrepreneurs.“My personal resolution in regard to marketing is to incorporate more AI and personalization into what we do,” she said on the most recent episode of the Digiday Podcast.It's only within the past year that Xerox has ramped up its advertising efforts, in line with America’s return to the office. And as 2024 gets underway, the office equipment brand must grapple with the post-pandemic, new work normal, generative AI and more. On this episode of the Digiday Podcast, we caught up with Piquion to learn more about Xerox’s AI strategy, marketing to the next generation of employees and entrepreneurs, and what it means to keep a 100-plus-year-old brand relevant.Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up.