The Digiday Podcast

CMO of Tubi, Nicole Parlapiano, shares insights on Tubi's success in the streaming industry, highlighting their unique approach as an ad-supported platform. She discusses Tubi's multicultural viewers, growth strategies, and the importance of community engagement. Parlapiano emphasizes the collaborative nature of streaming platforms and how they complement each other in the entertainment landscape.

Jamila Robinson, Editor-in-chief of Bon Appétit and Epicurious, discusses expanding Bon Appétit's coverage to include sports and relationships, launching a monthly subscription box, and appealing to a modern audience by challenging traditional cooking norms.

As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to be inclusive of everything from college athletes under the name, image and likeness (NIL) policy change in 2021 to the latest crop of virtual influencers, springing up alongside generative AI advancements.For Nicole Dye Anderson, svp, head of media relations and influencer strategy at Wells Fargo, influencers can extend to anything from celebrities to media personalities.“[Traditional influencers] might have a strong social following and that's extremely important, to have that strong social following as well,” she said. “But then again, as the newsrooms are shrinking, [shoppers] are looking to these [media influencers] as the experts.”In this week’s episode, Anderson shares more about Wells Fargo’s influencer marketing strategy, how the financial institution mitigates backlash and defines authenticity.

Making the digital advertising ecosystem more sustainable has been a burgeoning topic for the past couple of years, but the biggest excuse that’s been holding back companies from making moves to actually reduce carbon emissions is the lack of standards around measuring emissions in the first place.But the Global Alliance for Responsible Media (GARM) and Ad Net Zero aimed to remedy those concerns with its Global Media Sustainability Framework, launched ahead of the Cannes Lions Festival earlier this month.“We’ve reached a bit of an inflection point to sort of say, ‘Let’s do the right thing by the industry, and make sure that there is a voluntary, flexible framework that basically can enhance transparency, drive consistency and introduce rigor in a way that drives confidence in the work,’” said Rob Rakowitz, co-founder and initiative lead at GARM.On the latest episode of the Digiday Podcast, Rakowitz shared how the framework and standards came together and how their existence should influence the way stakeholders implement carbon cutting initiatives and measure carbon emissions in the advertising ecosystem going forward. 

Instacart's CMO, Laura Jones, at Cannes discusses making every surface shoppable for advertisers. Instacart's retail media offering, omnichannel strategy, and collaborations with major brands like Pepsi and P&G are highlighted. The podcast also touches on data privacy, AI in marketing, and AI's role in enhancing productivity and creativity at Instacart.

We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast. The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Keeping pace with the AI boom, Spotify recently announced the launch of its first AI ad format, where marketers can leverage AI for voice ads.For the last 10 years, Spotify Beach has been a Cannes Lions staple, most notably for its concerts on the beach, featuring big-name performers like Dua Lipa or Foo Fighters. For this episode of the Digiday at Cannes Podcast, Brown talks about Spotify’s Cannes anniversary, its play for more ad dollars and becoming a main line item in advertisers’ budgets.

We’re on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast.This is Uber Ads second year in business and simultaneously, second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo's DSP and Google’s Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more.As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber's approach to challenges in programmatic, the rise of artificial intelligence and the company’s trajectory.Recorded in Spotify’s studio on the beach at Cannes Lions, tune into the conversation with Ramm.

On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal’s new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel.Thus far, it's been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours. Much of the conversation at Cannes has been dominated by the topic of artificial intelligence, a focal point for Weiss. On the ground here at Cannes, Weiss said she's looking to chat with partners about leveraging AI tools for the creative process, something that's become mainstream amongst marketers at this point. But as the AI hype cycle continues, data privacy, safety, and return on investment become bigger talking points."Honestly, that's going to be a lot of what I'm gonna be doing this week," Weiss said, "is talking with some of our tech partners to figure out how we can start using some of their technology."In the second episode of the Digiday at Cannes podcast, Weiss talks about AI tools in marketing, data privacy within AI and WSJ’s new ad campaign to boost readership.

Hilton CMO Mark Weinstein discusses the ongoing AI hype cycle and its impact on Cannes Lions. He highlights the need for meaningful discussions on AI's role in marketing strategies. Tune in to learn how Hilton is incorporating AI internally and navigating the evolving landscape of creative AI at Cannes.

Molly Burke and Tyler Oakley joined YouTube more than a decade ago and built their respective online followings by advocating for the causes and communities of people that were important to them — even if it wasn’t always the easiest way to rapidly grow given the platform’s algorithm.Since then, Burke and Oakley both expanded to additional platforms, like Patreon and Twitch, to continue garnering meaningful relationships with their followers. While Burke said she’s been able to learn a lot about her viewers personally through Patreon, Oakley said that two-way direct communication on Twitch has been instrumental in how he creates content in the moment.In the fourth and final episode of the Digiday Podcast’s Creators series, Burke and Oakley discuss why advocacy and speaking from the heart has always been central to their strategies as long-form video content creators, and why that’s helped grow their audiences and businesses.