The Digiday Podcast
How Disney is nearing its goal to automate 75% of ad sales by 2027
Oct 1, 2024
Jamie Power, senior vice president of addressable sales at Disney, shares insights on how Disney aims to automate 75% of its ad sales by 2027. She highlights the remarkable shift towards programmatic advertising, revealing that over half of streaming dollars are now transacted this way. Power discusses the rapid growth following the introduction of interactive ad formats, with spending skyrocketing eightfold compared to the previous year. The conversation also touches on innovations in ad tech and the integration of sales teams to enhance client interactions.
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Quick takeaways
- Disney aims to automate 75% of its advertising sales by 2027, with over half of its streaming dollars already transacted programmatically.
- The podcast highlights the urgent need for publishers to navigate AI partnerships ethically amid a shifting digital landscape and declining revenue.
Deep dives
Insights from the Publishing Summit
The recent publishing summit provided crucial insights into the state of the industry, particularly regarding programmatic advertising. During discussions focused on the upfront market, the anxiety among publishers was palpable, as they grappled with how to negotiate lucrative AI deals in a time of declining revenue. Conversations revealed that while many publishers fear missing out on profitable partnerships, they also worry about existing AI firms already capitalizing on exclusive agreements. The sentiment was one of urgency, as publishers seek unique content to maintain relevance and revenue amidst shifting digital landscapes.
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