Jamie Power

Jamie Power, senior vice president of addressable sales at Disney, shares insights on how Disney aims to automate 75% of its ad sales by 2027. She highlights the remarkable shift towards programmatic advertising, revealing that over half of streaming dollars are now transacted this way. Power discusses the rapid growth following the introduction of interactive ad formats, with spending skyrocketing eightfold compared to the previous year. The conversation also touches on innovations in ad tech and the integration of sales teams to enhance client interactions.