Bourbon Pursuit

Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past. Show Notes: Legacy of Richard Wolfe Monica's Journey in the Whiskey Industry The Birth of the Spirits Group Navigating Challenges and Building a Business The Impact of Family and Mentorship The Importance of Connections in Bourbon Navigating the Whiskey Business Landscape Building a Portfolio of Brands Establishing a Bottling and Blending Facility The Journey of Growth and Legacy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.Show Notes: Brown-Forman restructures leadership and operations for $70M cost savings Rebecca Jago departs The Last Drop Distillers after 10+ years TTB expands standards of fill for wine and spirits containers Landry’s Inc. files trademark infringement lawsuit against Landry Distillery Kentucky corn farmers receive $2.8M initiative for regenerative practices Silverbelly Whiskey welcomes Mattie Jackson as Master Blender Heritage Distilling launches IPO and embraces Bitcoin for payments Yellowstone Bourbon named official partner of Ragnar Relay 2025 InvestBev and Saga Spirits partner on 8-figure barrel financing deal Scottish Minister highlights whisky trade importance to US President Trump Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish Woodford Reserve Double Double Oaked Bourbon goes national at $199.99 Old Forester releases 1910 Extra Old limited edition for $65 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon. Show Notes: The Bourbon Boom in Louisville Michael Fetter's Journey in Tourism Marketing Louisville as a Bourbon Destination Challenges in Hotel Capacity and Air Travel Future of Bourbon Tourism and Direct Flights \The Birth of Bourbon Country Marketing Bourbon Tourism Funding and Economic Impact of Tourism Balancing Bourbon and Derby Tourism The Role of Influencers in Tourism Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.Show Notes: InvestBev Credit & Rare Character Whiskey Redwood Empire Acquires Savage & Cooke Glencairn Legal Action Give 270 Charity Raffle Fireball Flo Turns 106 Log Still Trinity Blend WhistlePig Alcohol-Free Cocktail October London Bourbon Collaboration with Mr. and Mrs. Bourbon Jack Daniel’s Distillery Series #14 Old Forester 1924 Returns Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The hosts dive into their often-wrong predictions for the bourbon industry in 2025, highlighting the rise of American single malts and the anticipated revival of age-stated bourbons. They explore the intriguing role of social media, especially TikTok, in shaping bourbon narratives. The discussion also touches on the growing appeal of flavored whiskies to younger drinkers and the potential effects of new regulations. Expect playful speculations about upcoming brand launches and innovative shifts in the alcohol landscape, including implications for cannabis ventures.

On this Whiskey Quickie by Bourbon Pursuit, we review the Watch Hill Batch 02. This 20 year old is 124.1 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Behind The Pursuit: From Bourbon to BrandI'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.We hit on: The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes. Simplifying product terminology can help consumers understand offerings better. The new packaging aims to stand out on shelves and attract attention. Managing product volumes with continually changing target dates. Future product strategies include diversifying proof offerings. More future developments coming in 2025. and much more.Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Got any Blanton's in the back? Where are you hiding the Pappy? Those are some things you could say to a store owner and be laughed out the door. And believe me, you can take our word for it because we've been there and spent years of our lives hunting bourbon. Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases. Show Notes: The Art of Bourbon Hunting Etiquette Concerns for the Future of Bourbon Cardinal Sins of Bourbon Hunting Building Relationships with Liquor Stores Distillery Release Strategies Building Relationships in Bourbon Hunting Hacking in Bourbon Releases The Changing Landscape of Bourbon Hunting Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices