Bourbon Pursuit

It's This Week in Bourbon for June 10th 2022. Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery, Wilderness Trail announces the release of first 8-year bourbon, Playboy is releasing their first bourbon called Rare Hare 1953 Anniversary EditionShow Notes: Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery Four Roses Bourbon will investing $23M in new warehouses Bulleit vs Redemption Rye lawsuit gets a verdict Maker’s® 46 announces partnership with flavor company Spiceology Edible QR codes could authenticate whiskey Booker’s Batch 2022-01 released called “Ronnie’s Batch” Frey Ranch Distillery releases a limited-edition Single Barrel Rye Wyoming Whiskey announces release of limited edition National Parks No. 2 Cascade Moon 15 Year Old Barrel Proof Woodford Reserve releases new Distillery Series bottle, Toasted Oak Oat Grain Playboy releases Rare Hare 1953 Anniversary Edition @heavenhilldistillery @bulleit @bulleitwhiskey @fourrosesbourbon @makersmark @freyranchdistillery @wyomingwhiskey @cascadehollowdistillingco @woodfordreserve @playboy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of us have a passion for bourbon but I'm not sure we think to ourselves, "I want to run my own liquor store." Our guest today took that leap. Luke Castle makes his return to the show but not to talk about being a bourbon enthusiast but to talk about his new endeavor taking ownership of Ace Spirits, it's a retail shop in Minnesota who you may have heard about from a prior guest when we talked about moving volume with shipping. Luke puts it out there for those wanting to learn about the business and answers the questions many of us want to know as bourbon consumers such as distributors, barrel picks, allocation, and figuring out what determines a best customer.Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about XYZ You were back on Episode 166, but tell folks how you got into bourbon. What made you want to leap into the business after being an enthusiast? What did you want to change to make it your version of Ace Spirits? What's the currently landscape for direct to consumer in Minnesota? What would direct to consumer mean to you as a retailer if it opened up or shut down completely? Are you starting to see the decrease of allocated barrel picks happen? What are the new brands people are getting excited about? Do you prefer a small or large distributer to buy from? Do distributors and brand reps just show up randomly to try and push stuff? What do you find the most challenging aspect of owning a liquor store that you didn't know about? What is your method for selling allocated bourbon? Are you figuring out your best customers through a rewards program? What is your method for growth to find new customers? @acespirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Sunday's Finest Gold Fashioned. This non-age stated ready to drink cocktail is 84.4 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 3rd 2022. The TTB proposes removing all standard bottle sizes for spirits, A new Guinness Book of World Records has been set for the largest bottle of whisky ever sold, J. Rieger & Co. recently released its first bottled-in-bond straight bourbon whiskey.Show Notes: TTB proposes removing all standard bottle sizes for spirits Frazier Museum in downtown Louisville is bringing back Michter's Speakeasy New Guinness Book of World Records has been set for the largest bottle of whisky ever sold - The Intrepid Tarnished Truth launched new barrel pick experience Mashed "The Simple Hack That Will Take Cheap Bourbon To The Next Level" Next Century Spirits has launched Bear Fight American Single Malt Whiskey Victor George Spirits launches Fort Mosé 1738 Chattanooga Whiskey releases their Bottled in Bond Vintage Series: Spring 2018 Vintage J. Rieger & Co. releases its first bottled-in-bond straight bourbon whiskey @frazierhistorymuseum @usmacallan @the_macallan @tarnishedtruth @mashedfood @thisismashed @nextcenturyspirits @vgvodka @chattwhiskey @jriegerco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We are skipping the roundtable this month because of Memorial Day timing so I wanted to bring another great session that we had at our Whiskey From Home event. I'm joined by David Jennings of RareBird101, Caroline Paulus of The Bourbon Review and Justin's House of Bourbon, and Pops from Bourbon & Banter as we talk about the secret to finding great bourbon, but at the same time, what are the fatal flaws people make when hunting. This was streamed to over 50k people and if you want to watch all the replays just head over to whiskeyfromhome.com.Show Notes: What is the current state of affair for hunting limited edition bourbons? Is this a good time to be hunting rare bourbon? Are single barrel selections today's unicorn? Does it take good friends and connections? What are good options on how you can find really good whiskey today? Are you looking for off-profile or something that will sell for single barrels? What are the cardinal sins of hunting bourbon? @rarebird101 @houseofbourbonlex @houseofbourbonlou @misswhiskeyhistorian @bourbonbanter Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Westward American Single Malt Cask Strength Whiskey. This non-age stated whiskey is 125 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 27th 2022. Spotify accidentally advertises Wild Turkey on every podcast in a bad way, Jim Beam launches Hardin's Creek, and Dixon Dedman announces his highly anticipated next creation 2XO.Show Notes: Spotify accidentally advertises Wild Turkey on every podcast and it backfires in a bad way Jim Beam announces the global launch of Welcome Sessions with Muse Florida Craft Spirits Association launches The Florida Distillery Trail Jim Beam is launching a new line extension called Hardin's Creek Barrell Craft Spirits will introduce BCS Gold Label Seagrass Balcones Distilling announces Big Baby 2022 Cedar Ridge Distillery is set to release a commemorative label on its Iowa Bourbon Milam & Greene Whiskey second release of The Castle Hill Series Straight Bourbon Whiskey Sagamore Spirit announces the national launch of its ready-to-drink canned craft cocktails Smooth Ambler is launching Founders’ Cask Strength Series Bourbon Rabbit Hole presents Nevallier Founder's Collection Kentucky Straight Bourbon Whiskey Finished in French Oak Dixon Dedman announces his highly anticipated next creation, 2XO Kentucky Straight Bourbon Whiskey @wildturkey @spotify @jimbeamofficial @floridacraftspirits @barrellbourbon @balconesdistilling @cedarridgeiowa @milamandgreenewhiskey @sagamorespirit @rabbithole @dixon_dedman Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Gone are the days of paying for billboards, newspaper, and bench ads and bus stop. Everyone has the capability to access a world of information right in the palm of their hand. If you're like me, you're checking your email 50 times a day and getting hit with notifications across multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you are a bourbon brand, here's your chance to take a few notes.Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about why rye whiskey labels are green Talk about your introduction into whiskey and led you into growing a popular instagram account @thedailydram Did you take on a big career change to get into bourbon? What was Bardstown Bourbon Co's vision for a digital strategy? How do you create a story for your brand if you're a new entrant into the market? How are you turn a story into a digital asset? How did you examine the data to determine who is tied to your brand? What have you found to be successful as engaging content? How do you decide how to follow a trend? How long do you have to react to a trend before it becomes stale? Is there more value in someone else creating content vs being done by the brand? Where do you place your bets with influencers based on followers? How do you measure success for a digital campaign? @bardstownbourbonco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Dexter Three Wood Straight Bourbon Whiskey. This non-age stated bourbon is 100.6 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

**EXCLUSIVE** It's This Week in Bourbon for May 20th 2022. Evan Williams Single Barrel is being removed nationally and we've got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested.Show Notes: **EXCLUSIVE** Evan Williams Single Barrel is being removed from national markets, made KY-only release. Joined by Heaven Hill spokesperson Josh Hafer Freddie Noe has been given the title of 8th generation master distiller Celebrate National Bourbon Day in the Bourbon Capital of the World June 9-12, 2022 Angel’s Envy $8.2M Expansion Evan Williams Bourbon announced the 2022 class of veterans selected as American-Made Heroes Beverage Information & Insight Group on Whiskey Growth Elijah Craig's new multi-year partnership with PGA TOUR golfer, Talor Gooch $150k in stolen bourbon has been recovered and thieves have been arrested Lost Lantern releases 7 single barrels Budverse Legends: Dwyane Wade x Budweiser Zero Edition NFTs @evanwilliamsbourbon @heavenhill @kybourbonfest @beamgeneration8 @jimbeamofficial @angelsenvy @elijahcraig @lostlanternwhiskey @budweiser Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices