Bourbon Pursuit

Rob Samuels, COO of Maker's Mark, talks about the operations behind Maker's and holding almost every job at the distillery since he was 9.Show Notes: We kick off the show talking about bourbon tourism numbers from 2015 Talk about your childhood and growing up in the family business What does the phrase mean “blow your ears off?” Maker's has a great relationship with Keeneland, talk about it. Where do you see Makers as a part of the growth of bourbon? What do you think kept Maker's alive 20-30 years ago when vodka was king? What are some your favorite ads Maker's has had over the years? This is a family business. What was the best piece of advice your father ever gave you? You started at the distillery at 9 years old. Talk about holding all those various positions over the years. Best and worst job How do you get on the tasting panel at Maker's? Back in 2013 was the great proof reduction debacle. Talk about that. What are some of toughest decisions you’ve had to make as COO? Let's talk about life outside of bourbon. Do you have any other hobbies? Learn more about your ad choices. Visit megaphone.fm/adchoices

Turner Moore, President of Whiskey Obsession Festival, joins the show to talk about the festival and what to expect this year. It takes place 3/30/2016-4/1/2016 in Sarasota Florida.Show Notes: How did you get into bourbon or whiskey? Is there a certain bottle you would favor towards when you first began? Talk about your festival What do a lot of attendees coming away with at the end of the day and why do they love coming to your event? How does the panel session work? Talk about the tasting session and how you move from light to bolder flavor whiskies. What happens on the day of the main event? Where can you buy tickets? Talk about the cigar and whiskey pairing and what’s a good start for someone just beginning on that journey? Are any local distilleries going to be there? Learn more about your ad choices. Visit megaphone.fm/adchoices

(Part 2) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, continues in Part 2 talking about Heaven Hill bourbon brands, the removal of the 12 year Elijah Craig age statement and breaks out the guitar for a Bourbon Pursuit first.Show Notes: Let’s talk about some of the brands from HH, because there are quite a few of them. But we will focus on the bourbon, of course. I’ll give you a name and you give us a fun fact or tidbit. (this is awesome! must listen part!) The cat is out of the bag. And it’s been the hot topic for the past week Elijah Craig is dropping the 12 year age statement and it’s going to be a blend of 8-12 years. You have a pretty firm stance on age statements. Talk about what that means to you What are the pros and cons of keeping and removing the the age statement? We wrap up the show with Bernie playing an original tune that has lots of different bourbons. Learn more about your ad choices. Visit megaphone.fm/adchoices

(Part 1) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1.Show Notes Talk to us about how you first got into whiskey. You signature catchphrase or tagline is “Stay Bonded”. Tell the folks what you mean by that. http://www.whiskeyprof.com Bernie talks about the history of Bottled-in-bond Bernie talks about words on labels and how those are badges You do a lot of bourbon-related research. Is there something you’ve found that has fascinated you? Bernie talks about flavor profiles and how they are attained through distillation, aging, and yeast. How each distillery does something different. What’s the day in the life of Bernie for being a Brand Ambassador? Give us a 101 level rundown of why a bar needs three different labels of the same stuff. Stay Tuned for the next episode where we talk about the removal of the Elijah Craig age statement, dive into the individual brands, and also a solo guitar performance. Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Thompson, of The Bourbon Classic, chats about all the awesome events being held from Feb 23-27th, 2016 and how you can get last second tickets.Show Notes: Tell us your story of how you got into bourbon? If your house is on fire, what’s the one bottle you grab? Give the high level pitch of The Bourbon Classic How has the event grown over the years? Let’s dive into the events. Talk about the key events on Friday and Saturday It’s awesome because consumers can take away knowledge about food pairings It looks like Saturday is the big day. Friday is the pre-game. Talk Saturday’s all day extravaganza Bourbon and ham pairings sound very intriguing If you’re coming from out of town, you can learn about Louisville’s Whiskey Row in a session with Mike Veach. Talk about that. Talk about The Classic Taste How much are tickets and how many are left? Talk about all the events leading up to the main events on Friday and Saturday Talk about the Van Winkle event that is sold out What are the added benefits of VIP tickets? Talk about the brands and distilleries that are going to be a part of the event. Any ideas for the 2017 event? Learn more about your ad choices. Visit megaphone.fm/adchoices

Chad Hartsfield, Owner of ReWicked Candles, discusses the process of turning old bourbon bottles into works of art.Show Notes: Tell us your story of how you got into bourbon? Tell us about ReWicked Candles. What was the inspiration? How do you get around legal issues with brand names? Explain to us the process. How do you experiment with the scents in the wax? Where do you get all your bottles? What’s the reaction you get from bars or distilleries when you’re asking for empty bottles? How do you plan on keeping up with demand? Talk about the light fixtures and display cases your getting into What are you always on the look for when your picking or hunting? When did you start collecting bourbon? Any tips for dusty hunters? Do you barter for higher-end empty bottles? Where can people buy your products? Etsy Shop or chad@rewickedcandles.com Lets talk about the cost of the candles. What are the most popular candles? Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Davis, Master Distiller at Maker’s Mark, talks about how is continuing the tradition that has been set and more about day to day operations.Show Notes: Today. we go on-site to Loretto to Maker’s Mark Distillery Breaking News: Users claim there is a bad batch of 2015 Elmer T. Lee. Barrels 256, 264, 266 and 267 are the “defective” barrels but Buffalo Trace has already responded. Tell us about your story What was your background before coming to Maker’s Mark? What are some of the key things you remember from your mentorship? Can you talk about your wheated mash bill and how it came to be? Talk about the difference between Makers and Makers 46 Why go with French Oak? Are there other kinds of experimentation going on? Talk about the motivation behind the Cask Strength offering Talk about what you are doing different with your barrels compared to others How do you pick the barrels that are going into the batch? Do you sample every barrel? How many rick houses do you have and do you take barrels from different places? Are you able to go to different warehouses and taste the difference? How do you detect “must”? Can you explain what still you have and why you prefer it? What is the average bottle count that comes out of Makers? Learn more about your ad choices. Visit megaphone.fm/adchoices

Erik of @BourbonSeason joins the show to talk about the infamous bottle chase and the growing secondary market.Show Notes: Before we get started, there is a new December release coming from Kentucky Owl so be on the lookout for red, blue, and green ink bottles soon. Erik, how did you get into bourbon? Tell us what you do with your twitter handle, @BourbonSeason There’s a lot of ways to get allocated bourbons, have you found a good formula for getting special release bourbons? Have you seen special hunting groups that have formed? Have you seen more camp out situations in other parts of the country? There’s camping, lotteries, and being a "best" customer but is there a fair way to distribute allocated bottles? In Louisville the secondary market is starting to take its effect. Small shops are selling bottles for secondary prices. Are you seeing this in other parts of the country as well? When you think about the secondary market there are fingers to point. Are people flipping the bottles or buying the bottles the culprit of the problem? How do you feel about seeing the flipper "crotch shot"? Some people on forums are selling 2 or 3 full verticals of Pappy or BTAC, so how are these people feeding the secondary market? In Louisville, we have a few restaurants that have fantastic selections, but they are price gouging. No question about it. Do you see restaurants as contributing to the secondary market as well? Are the distilleries going to start charging more to combat and make more money for themselves? This week, Buffalo Trace sent out an email responding to the mass inquiries about secondary market pricing and they intend on trying to shut down secondary markets. Can Buffalo Trace successfully shut it down? Would you like to see Buffalo Trace crack down on stores and restaurants that price gouge since the three-tier system is the only way a consumer can get a bottle? Quick PSA on breaking your empty bottles Is there such a thing as “bourbon karma”? Learn more about your ad choices. Visit megaphone.fm/adchoices

Reid Mitenbuler (@ReidMitenbuler), author of Bourbon Empire, joins Ryan and Kenny to talk about the history and psyche of bourbon, "a distinctive product of the United States".Show Notes: The Frazier Museum has a new Prohibition exhibit that will become a new or even a first stop on the Kentucky Bourbon Trail. Reid, what’s your coming to age tale of bourbon? What made you so fascinated that you took the time to become an author on the subject? Talk about the misquote of bourbon being a “distinctive product of the United States”. Talk about the beginning with the “Big Bang of Bourbon”. In the book, you talk about myths behind the labels. Let’s jump ahead in history, there was a lot going on in 1964. Can you talk about what was going on during that time period? What was the result of The Bourbon Institute in overseas markets? There is a concept of marketing that has changed the way in what you think you’re drinking. You said (paraphrasing) “Rosenstiel presided over vicious consolidation rounds that made many distillers and brands extinct, but is also a part of the reason why many bourbons today taste as good as they do”. Talk about that. How come his name isn’t as prominent as EH Taylor for Bottled-in-Bond? How come we don’t see a bourbon or whiskey brand named Rosenstiel? Within the prologue, you talk about bourbon being a “comfort food”. Talk about that. If you want to buy Bourbon Empire, it’s available on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Robert Mohr & Tom Johnson of Aroma Academy (@AromaAcademyUS) join the podcast to talk about the science behind using olfactory senses to know more about your bourbon and the key aromas.Show Notes: How do you store your extensive bourbon collection? Is it like storing wine? Give us a quick intro about how you are and how you got into bourbon The tagline is “a sensory training for DRINKS PROFESSIONALS” so talk about what is Aroma Academy Are the smells common between everyone or does everyone smell something different? What are some of the key aromas we get from bourbon? Has there ever been a bourbon, scotch or wine that you’ve nosed and you said, “I’m not even going to drink that” Talk about your blog post on creating a Pappy Van Winkle nosing sample Have you found two particular brands of bourbon that are two polar opposites of one another? If someone purchases a kit, is there a 24-hour turnaround time or how long does it take to better develop your olfactory senses? Do aromas change based on density levels depending on the type of glass its in? Talk about letting the alcohol dissipate after pouring it in a glass before nosing and tasting Special 20% discount for Bourbon Pursuit listeners on the 24 Aroma Kit - When checking out, just use the coupon code “Pursuit”. Learn more about your ad choices. Visit megaphone.fm/adchoices