

The SaaS CFO
Ben Murray
Ben Murray, The SaaS CFO, talks all things SaaS.
Episodes
Mentioned books

Apr 13, 2023 • 26min
$40M Raised to Make Developers Lives Easier
Airplane, a San Francisco, CA-based software-as-a-service (SaaS) development platform, closed a $32 million Series B funding round led by Thrive Capital with participation from Benchmark, bringing the startup’s total raised to $40.5 million.
I interviewed Ravi Parikh, Co-Founder at Airplane. He is also the former co-founder of Heap. Ravi is on a mission to automate the harder part of admin tools in applications. This is the behind-the-scenes code necessary to run your applications.
Airplane has a sales and PLG led motion. His former founder background helped with current capital raises.
Segment co-founder Calvin French-Owen, Confluent co-founder Neha Narkhede, former GitHub CEO Nat Friedman, Vercel CEO Guillermo Rauch, Airtable co-founders Howie Liu and Andrew Ofstad, Allison Pickens from The New Normal Fund, Behance founder Scott Belsky, Jaren Glover, Gokul Rajaram, Liu Jiang, Comma Capital, and several others also participated in the round.
The funds will be put toward growing Airplane’s team while expanding its product to new markets.
Founded in December 2020
Staff of 20
$40.5M Raised
Sub 10M ARR
SLG + PLG
Developer Tools
Ravi Parikh’s LinkedIn: https://www.linkedin.com/in/raviparikh2/
SaaS Fundraising Story: https://www.thesaasnews.com/news/airplane-raises-32-million-in-series-b
Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow me on LinkedIn: https://www.linkedin.com/in/benrmurray

Apr 7, 2023 • 25min
$1M Pre-seed Round to Create Visual Stories with AI
Aug X Labs, a New York-based AI video technology startup, raised $1 million in pre-seed funding to use AI to democratize video creation by content creators.
I interviewed Jeremy Toeman, Founder and CEO, who has a long history of building consumer apps. He built an AI-assisted visual storytelling service that saves time and money for creators.
The company is building an AI-based visual storytelling platform that automatically transforms text or audio prompts into compelling, purpose-driven videos that convert audiences. Its platform allows users to automatically augment their video creations using open or licensed media (photos, short clips, etc.), generative media (AI Art), and owned media.
Aug X Labs' initial investors and advisers include Yohei Nakajima (Untappd.VC), Noah Gale (Co-Founder, Tribe AI), Marc Whitten (SVP & GM, Create @ Unity), Alanna Gregory (Crosscut VC), David Beck (Brightcove), Ben Parr (Octane.AI), Rahim Fazal (CEO of SV Academy/x-Oracle), Jesse Redniss (Qonsent), Avner Ronen (founder, Boxee), Kevin Conroy, Rob Hoffer, Ryan Bricklemyer, Deep Banerji, Scott Ryan, and others.
Founded January 2022
$1M raised to date
9 staff and 3 contractors
Pre-revenue
Engage investors early and be prepared
Jeremy Toeman’s LinkedIn: https://www.linkedin.com/in/jtoeman/
SaaS Fundraising Story: https://www.thesaasnews.com/news/aug-x-labs-raises-1-million-in-pre-seed-round
Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Mar 30, 2023 • 26min
€7.5 million Raised to Modernize the Food Supply Chain
Orderlion, a Vienna, Austria-based SaaS platform for the food and beverage industry, raised €4 million in pre-Series A funding, bringing its total raised to about €7.5 million since its 2018 inception.
I interviewed Stefan Strohmer, CEO and Co-founder. The technology has not changed in fifty years to help restaurants manage the supply chain back to suppliers. Stefan founded the company in 2018 and it took two years to build the MVP.
Orderlion is now re-planning to step up expansion plans, making B2B food supply chains more scalable. A European restaurant technology investment firm led the new investment round.
Additional investors include VC firms Rockstart, seed + speed Ventures, tecnet, and Gateway Ventures, among others.
The funding will be utilized for international expansion, growing the team, and extending the company's product line-up.
Founded in 2018
Staff of 30
Remote company
Raised 7.5M to date
3 phases to growth
Stefan Strohmer’s LinkedIn: https://www.linkedin.com/in/stefanstrohmer/
SaaS Fundraising Story: https://www.thesaasnews.com/news/orderlion-raises-4-million-in-pre-series-a
Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow me on LinkedIn: https://www.linkedin.com/in/benrmurray

Mar 22, 2023 • 23min
$20M Series B to Integrate Disparate SaaS Applications
From a basement project in 2015 to $33M raised to date, Unito is integrating disparate SaaS applications and improving workflows. I interviewed Mark Boscher, founder and CEO at Unito. Mark’s team uses a product-led growth (PLG) motion to acquire users. He’s at 50,000+ users and climbing.
Unito, a Montreal, Canada-based workflow management software, completed $20 million in Series B funding. CDPQ led the round, with participation from new investors Rainfall Ventures and Investissement Québec, as well as existing investors Bessemer Venture Partners, Tom Williams, and Mistral Ventures.
The fund will allow Unito to solidify its growing market traction—customers include Atlassian, Corpay, Teamwork, the Cincinnati Reds, and Wrike—and expand its connectors across the entire suite of digital productivity solutions.
HQ in Montreal
70 staff
$33M raised to date
PLG sales motion
50K+ users
Marc Bosher’s Linked Profile: https://www.linkedin.com/in/marcboscher/
SaaS Fundraising Story: https://www.thesaasnews.com/news/unito-raises-20-million-in-series-b
Join my SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow me on LinkedIn: https://www.linkedin.com/in/benrmurray

Mar 21, 2023 • 11min
Special Edition | What is going on with the US R&D Tax Credit?
This is a special edition of the podcast covering the US R&D tax credit. I invited Tyler Kem, President of Strike Tax Advisory, to discuss the latest on this tax credit.
There were big changes to section 174 of the tax law affecting small businesses that claimed this credit in the past. No repeal of these changes is in sight, so we must understand where we stand today.
To understand your tax situation, reach out to your CPA, tax accountant, and/or R&D tax specialist.
Tyler Kem's LinkedIn: https://www.linkedin.com/in/tylerkem/
Tyler's email: tyler@striketax.com

Mar 10, 2023 • 20min
Crowdsourcing Real-time Cyber Attacks to Protect Your Servers
I interviewed Philippe Humeau, CEO and co-founder at CrowdSec. He is creating the Waze for cybersecurity. If one firewall is having issues, the product can see the machines having the same issues and then block the IP.
The product is free, but CrowdSec will monetize the product by selling the signals to end users.
CrowdSec, a Paris, France-based Cyber Threat Intelligence (CTI) solution, announced raised €14 million in Series A funding round led by Supernova Invest, with participation from Breega.
CrowdSec intends to use this fresh capital to increase its staff from 20 to 45 individuals, strengthen its technical stack, ramp up revenues, extend its U.S. operations, and expand its global network of protected, collaborating devices from several hundred thousand to millions.
Founded December 2019
Virtual workforce but mostly in France
North star KPI is number of installs
Staff of 24 and growing
Targeting 1.5M Euros ARR
€14M Series A Seed round easy, Series A hard
Philippe Humeau’s LinkedIn: https://www.linkedin.com/in/philippehumeau/
SaaS Fundraising Story: https://www.thesaasnews.com/news/crowdsec-raises-14-million-in-series-a

Mar 1, 2023 • 25min
Lawyer Turned SaaS Founder Raises $3M to Automate Legal Workflows
I interviewed Kathy Zhu, co-founder and CEO at Streamline AI. Kathy has 10+ years of experience as a commercial lawyer and has built legal teams from the ground up. She was bitten by the startup bug and turned her own pain point into a SaaS solution.
Streamline AI, a San Francisco, CA-based intelligent intake platform for in-house legal teams, officially launched with $3 million in seed funding to supercharge how business teams work, starting with legal.
The round was led by Oceans Ventures, with participation from Scribble Ventures, Ridge Ventures, and other firms.
Streamline AI delivers visibility and metrics across G&A business units, starting with the costliest problem: legal teams.
Founded 2020
1 year to build MVP
HQ in Millbrae, CA; staff of 7
Should pass $1M ARR in 2023
Raised $3M to date
Kathy Zhu’s LinkedIn: https://www.linkedin.com/in/kathymzhu88/
SaaS Fundraising Story: https://www.thesaasnews.com/news/streamline-ai-raises-3-million-in-seed-round

Feb 24, 2023 • 18min
$15M Series A to Fund Surgical Robots As A Service
I spoke with Dave Saunders, CTO of Galen Robotics. His company is creating the “Uber” of surgical robots. Galen Robotics will place robots at hospitals and charge per use. This helps increase access to the latest surgical robots. It’s a fascinating hardware and software play, but Dave states that 80-90% of the technology in surgical robots is software.
Galen Robotics, a Baltimore, Maryland-based Digital-Surgery-as-a-Service pioneer, completed a $15 million 1st close for an oversubscribed Series A funding round led by Ambix Healthcare Partners. This funding helped complete the final robot prototype and its submission to the FDA.
Funds will also be used to develop a clinical sales team, expand engineering, grow product development, and develop surgeon training programs.
Founded in 2016
Staff of 40; HQ in Baltimore
Pre-revenue but hope to sell in 2023
You need to show constant forward motion
Don’t get greedy with valuation
Dave Saunders LinkedIn: https://www.linkedin.com/in/nemock/
Fundraising Story: https://www.thesaasnews.com/news/galen-robotics-raises-15-million-in-series-a/

Feb 20, 2023 • 18min
Fast Growing German Fintech Raises $16M to Automate Accounts Payable
I spoke with Christian Ritosek, co-founder and CEO of CANDIS. He’s helping finance departments in German companies improve their AP technology. He should pass $10M ARR this year as CANDIS expands into Europe.
CANDIS, a Berlin, Germany-based fintech software provider, raised $16 million in its latest funding round to assist businesses in automating their accounts payable (AP) function, bringing CANDIS's total funding to $30 million.
The round was led by Viola FinTech and returning investor Lightspeed, and Viola Ventures also participated in the round. With a focus on the SME market, it will now concentrate on expanding its product offering with payments, building additional integrations, doubling down on core invoice management functionality, and expanding the team.
Founded in 2015
Started as a consulting agency
Focused on the German market but expanding this year
110 staff, HQ in Berlin
$30M raised to date
Use warm intros to find investors
Sell your big vision
Christian Ritosek’s LinkedIn: https://www.linkedin.com/in/christianritosek/
Fundraising Story: https://www.thesaasnews.com/news/candis-raises-16-million-in-funding

Feb 10, 2023 • 27min
$4M Raised to Personalize the Online Shopping Experience
I interviewed David Weissman, CEO and co-founder of Humankind. He’s no rookie to e-commerce having spent 20+ years in the space. He’s worked for some of the biggest retail brands and has transformed that experience into a better online shopping experience for you.
Humankind, a Los Angeles, CA-based e-commerce brand's digital concierge, and conversational commerce platform, closed $4.2 million in seed funding to connect real product experts with online shoppers via SMS.
High Alpha Capital and Strand Equity co-led the round.
Founded 2021
17 staff
First customers through David’s network
$4.2M raised
Early sales traction right out the gate
Find investors via warm intros
Skip the analyst, talk to the VC partner
David Weissman’s LinkedIn: https://www.linkedin.com/in/davidw/
SaaS Fundraising Story: https://www.thesaasnews.com/news/humankind-raises-4-2-million-in-seed-round